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![References
Black, T. (2010, May 27). How to write a social media
policy [Blog post]. Inc.com. Retrieved from
http://www.inc.com/guides/2010/05/writing-asocial-media-policy.html
Meister, J. (2013, February 7). To do: Update company’s social
media policy ASAP [Blog post]. Forbes.com. Retrieved from
http://www.forbes.com/sites/jeannemeister/2013/02/
07/to-do-update-companys-social-media-policy-asap/
SearchCompliance. (n.d.). Definition: Social media policy.
Retrieved from
http://searchcompliance.techtarget.com/definition/soc
ial-media-policy
©Michelle Post, Ph.D., CSMS](https://image.slidesharecdn.com/socialmediagovernanceandpolicycreation-131217045504-phpapp01/75/3RdTT_SM_Governance_Policy_Creation-20-2048.jpg)
![Image Credits
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ECI.com. (2011). Social network compliance [Image file]. Retrieved from
http://www.eci.com/blog/images/3-17-11%20social-network-compliance.jpg
Krishnade.com. (n.d.). Social media policy [Image file]. Retrieved from http://krishnade.com/wpcontent/themes/01.solid-wp/solid-wp/_layout/images/social-media-policy.jpg
Recruitmentbuzz.co.uk. (2012). Legal illegal social media fotolia [Image file]. Retrieved from
http://recruitmentbuzz.co.uk/recruitment/wp-content/uploads/2012/11/Legal-Illegal-SocialMediaFotolia_38612092_XS-copy.jpg
Slide1 [Image file]. (n.d.). Retrieved from http://8d71e8427fdcc21f206784a1890711b0dd8128ddf7a206da0505.r9.cf1.rackcdn.com/wp-content/uploads/2012/08/Slide1.jpg
Slidesharecdn.com. (n.d.). How to transform your small business with social media [Image file].
Retrieved from http://image.slidesharecdn.com/smbchecklistnew3-131009115908phpapp02/95/slide-1-638.jpg?cb=1381852389
Smedio.com. (2011). Social media expert e1303883412241 [Image file]. Retrieved from
http://smedio.com/wp-content/uploads/2011/04/Social-Media-Expert-e1303883412241.png
SocialStrand.com. (2011). Social media policy [Image file]. Retrieved from
http://www.socialstrand.com/wp-content/uploads/2011/11/socialmediapolicy.jpg
UpwardAction.com. (2011). Social media 2 [Image file]. Retrieved from
http://upwardaction.com/wp-content/uploads/2011/03/social-media-2-300x250.jpg
©Michelle Post, Ph.D., CSMS](https://image.slidesharecdn.com/socialmediagovernanceandpolicycreation-131217045504-phpapp01/75/3RdTT_SM_Governance_Policy_Creation-22-2048.jpg)
3RdTT_SM_Governance_Policy_Creation
This document provides guidance on creating an effective social media policy for a company. It defines what a social media policy is and why companies need them to protect themselves, employees and customers. It lists different types of social media policies and offers templates. It also gives principles for appropriate social media use called the "5Rs" and advises checking laws regarding social media. The document provides many resources for creating policies like templates, checklists, and advice from experts. It aims to help companies draft comprehensive yet clear social media policies.
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More from The Post Institute: Center for Life-Long Learning
3RdTT_SM_Governance_Policy_Creation
- 1. Social Media Governance& Policy Creation Michelle Post, Ph.D., CSMS
- 2. Lessons to Learn ©MichellePost, Ph.D., CSMS
- 3. What is aSocial Media Policy? “A social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.” (SearchCompliance, n.d., para. 1) ©Michelle Post, Ph.D., CSMS
- 4. Why the Needfor a SM Policy? • “The goal of a social media policy is to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment.” (SearchCompliance, n.d., para. 2). • Bottom-line: Protection Company, Employees & Customers ©Michelle Post, Ph.D., CSMS
- 5. Types of SocialMedia Policies • Employee Code of Conduct for Online Communications • Employee Code of Conduct for Company Representation in Online Communications • Employee Blogging Disclosure Policy • Employee Facebook Usage Policy • Employee Personal Blog Policy • Employee Personal Social Network Policy • Employee Personal Twitter Policy • Employee LinkedIn Policy • Corporate Blogging Policy • Corporate Blog Use Policy • Corporate Blog Post Approval Process • Corporate Blog Commenting Policy • Corporate Facebook Brand Page Usage Policy • Corporate Facebook Public • Comment/Messaging Policy • Corporate Twitter Account Policy • Corporate YouTube Policy • Corporate YouTube Public • Comment Policy • Company Password Policy List by: Jason Falls, a Social Media Strategist at Social Media Expert, LLC ©Michelle Post, Ph.D., CSMS
- 6. The 5Rs ofSocial Media 1. 2. 3. 4. 5. “Reason. Simply put: use reasonable etiquette, the same as you would offline. Represent yourself. Anonymous profiles lend themselves to more negative content. Responsibility. Make sure that what you’re saying is factually correct, and also that it doesn’t violate any legal guidelines that prohibit revealing information that is material to a company’s stock price. Respect. What you say online is a permanent record, so don’t say anything online you wouldn’t feel comfortable saying to the whole office – with a camera rolling. Restraint. Before you hit that send button, pause and reread. If you wouldn’t want that particular thought or contribution forever associated with your name, don’t post it.” (Meister, 2013, para. 15) ©Michelle Post, Ph.D., CSMS
- 7. Know the Laws •National Labor Relations Board: THE NLRB and Social Media http://www.nlrb.gov/news-outreach/fact-sheets/nlrb-and-socialmedia • Electronic Communications Privacy Act https://www.cdt.org/issue/wiretap-ecpa • FCC Social Media Guidelines - http://vimeo.com/75972337 ©Michelle Post, Ph.D., CSMS
- 8. How Do YouCreate a SM Policy? ©Michelle Post, Ph.D., CSMS
- 9. Now Create aSM Policy? Example of Dell’s SM Policy – Simplistic & to the Point ©Michelle Post, Ph.D., CSMS
- 10. SMPolicy Checklists ©Michelle Post,Ph.D., CSMS
- 11. Advise From TheExperts • • • • To Do: Update Company's Social Media Policy ASAP http://www.forbes.com/sites/jeannemeister/2013/ 02/07/to-do-update-companys-social-media-policyasap/ Unsure About An Effective Social Media Policy? Check out This Guide http://www.betakit.com/unsure-about-an-effectivesocial-media-policy-check-out-this-guide/ How to Draft a Social Networking Company Policy http://www.thehrspecialist.com/article.aspx?articlei d=27808 How to Develop a Social Media Policy http://humanresources.about.com/od/socialmediaa ndwork/a/social_media_2.htm ©Michelle Post, Ph.D., CSMS
- 12. RESOURCES: TEMPLATES, TOOLS, BOOKS,SITES, AND MORE ©Michelle Post, Ph.D., CSMS
- 13. Templates & Tools •Policy Tool for Social Media http://socialmedia.policytool.net/ • Social Media Governance http://socialmediagovernance.com/policies.php • Employee Social Media Policy Template - Free Download http://www.viralinnature.com/component/k2/item/307employee-social-media-policy • Toolkit Café - http://toolkitcafe.com/product/social-mediapolicies/ • Customizable social media policy template http://blog.hirerabbit.com/social-media-policy-templatefree/ ©Michelle Post, Ph.D., CSMS
- 14. Templates & Tools •SHRM’s Social Media Policy Template http://www.shrm.org/templatestools/samples/policies/pages/socia lmediapolicy.aspx • 57 Social Media Policy Examples and Resources http://socialmediatoday.com/davefleet/151761/57-social-mediapolicy-examples-and-resources • How to Build Your Social Media Governance Policy FREE eBook http://www.elevarmedia.com/resources/social-media-governancepolicy-ebook/ • Disclosure Best Practices Toolkit http://www.socialmedia.org/disclosure/ • Social Media Policy Template and Guide http://paragondigital.com/social-media-policy-template-and-guide/ ©Michelle Post, Ph.D., CSMS
- 15. Books on theSubject ©Michelle Post, Ph.D., CSMS
- 16. Useful Websites onLaws & Regulations for Social Media • Social Media Laws and Regulations You Should Know http://www.metia.com/seattle/johnporcaro/2011/08/social-media-laws-and-regulations-youshould-know/ • FCC - http://www.fcc.gov/ • FTC - http://www.ftc.gov/ • FDA - http://www.fda.gov/ • FINRA - http://www.finra.org/ • HIPPA - http://www.hhs.gov/ocr/privacy/ • NLRB - http://www.nlrb.gov/ • Legally Social - http://www.legallysocial.com/ • NetworkEtiquette.net - http://www.networketiquette.net/ ©Michelle Post, Ph.D., CSMS
- 17. Articles & BlogPosts • • • • • • • How To Develop a Social Media Policy for Your Business http://brightbluewave.com/blog/how-to-develop-a-social-media-policy-for-yourbusiness/ How to Write a Social Media Policy - http://www.inc.com/guides/2010/05/writinga-social-media-policy.html How to Develop a Social Media Policy http://humanresources.about.com/od/socialmediaandwork/a/social_media.htm How to create effective social-media guidelines - http://www.poynter.org/howtos/digital-strategies/217139/how-to-create-effective-social-media-guidelines/ How to Draft a Social Networking Company Policy http://www.thehrspecialist.com/article.aspx?articleid=27808 Unsure About An Effective Social Media Policy? Check out This Guide http://www.betakit.com/unsure-about-an-effective-social-media-policy-check-outthis-guide/ Social media safety for businesses: ten tips for online responsibility from Hallam Internet - http://www.thedrum.com/news/2013/12/05/social-media-safetybusinesses-ten-tips-online-responsibility-hallam-internet ©Michelle Post, Ph.D., CSMS
- 18. Articles & BlogPosts • • • • • • How to Build a Social Media Governance Policy http://socialmediatoday.com/tatiana-aders/1917386/template-how-build-socialmedia-governance-policy Social Media Law Policies: Do you need them? http://www.dynamicbusiness.com.au/technology/social-media-law-policies-doyou-need-them-04122013.html Is it time to revisit your company’s social media policy? http://wallblog.co.uk/2013/12/04/is-it-time-to-revisit-your-companys-socialmedia-policy/ What are best practices for social media use by media companies? http://inlandpress.org/articles/2013/12/05/knowledge/online/doc4de50b546a1e 4496341675.txt CIPD: 26% use social media for work purposes http://www.ashdowngroup.com/news/cipd-26pcent-use-social-media-for-workpurposes-news-801669028 Create a social media policy for your nonprofit http://www.socialbrite.org/2013/02/05/create-a-social-media-policy-for-yournonprofit/ ©Michelle Post, Ph.D., CSMS
- 19.
- 20. References Black, T. (2010,May 27). How to write a social media policy [Blog post]. Inc.com. Retrieved from http://www.inc.com/guides/2010/05/writing-asocial-media-policy.html Meister, J. (2013, February 7). To do: Update company’s social media policy ASAP [Blog post]. Forbes.com. Retrieved from http://www.forbes.com/sites/jeannemeister/2013/02/ 07/to-do-update-companys-social-media-policy-asap/ SearchCompliance. (n.d.). Definition: Social media policy. Retrieved from http://searchcompliance.techtarget.com/definition/soc ial-media-policy ©Michelle Post, Ph.D., CSMS
- 21. IMAGE CREDITS ©Michelle Post,Ph.D., CSMS
- 22. Image Credits • • • • • • • • ECI.com. (2011).Social network compliance [Image file]. Retrieved from http://www.eci.com/blog/images/3-17-11%20social-network-compliance.jpg Krishnade.com. (n.d.). Social media policy [Image file]. Retrieved from http://krishnade.com/wpcontent/themes/01.solid-wp/solid-wp/_layout/images/social-media-policy.jpg Recruitmentbuzz.co.uk. (2012). Legal illegal social media fotolia [Image file]. Retrieved from http://recruitmentbuzz.co.uk/recruitment/wp-content/uploads/2012/11/Legal-Illegal-SocialMediaFotolia_38612092_XS-copy.jpg Slide1 [Image file]. (n.d.). Retrieved from http://8d71e8427fdcc21f206784a1890711b0dd8128ddf7a206da0505.r9.cf1.rackcdn.com/wp-content/uploads/2012/08/Slide1.jpg Slidesharecdn.com. (n.d.). How to transform your small business with social media [Image file]. Retrieved from http://image.slidesharecdn.com/smbchecklistnew3-131009115908phpapp02/95/slide-1-638.jpg?cb=1381852389 Smedio.com. (2011). Social media expert e1303883412241 [Image file]. Retrieved from http://smedio.com/wp-content/uploads/2011/04/Social-Media-Expert-e1303883412241.png SocialStrand.com. (2011). Social media policy [Image file]. Retrieved from http://www.socialstrand.com/wp-content/uploads/2011/11/socialmediapolicy.jpg UpwardAction.com. (2011). Social media 2 [Image file]. Retrieved from http://upwardaction.com/wp-content/uploads/2011/03/social-media-2-300x250.jpg ©Michelle Post, Ph.D., CSMS
- 23. ABOUT DR. POST ©MichellePost, Ph.D., CSMS
- 24. Michelle Post, Ph.D.,CSMS ©Michelle Post, Ph.D., CSMS