Social Media Halo Greenbrier 2011
Download as PPT, PDF0 likes299 views
The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.
![Presenter: Dana R. Zezzo ProTowels Etc. Social Networking for Promotional Professionals Halo National Sales Meeting 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo](https://image.slidesharecdn.com/socialmediahalogreenbrier2011-13086717533662-phpapp01-110621110328-phpapp01/85/Social-Media-Halo-Greenbrier-2011-1-320.jpg)
![THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]](https://image.slidesharecdn.com/socialmediahalogreenbrier2011-13086717533662-phpapp01-110621110328-phpapp01/85/Social-Media-Halo-Greenbrier-2011-34-320.jpg)
More Related Content
Similar to Social Media Halo Greenbrier 2011 (20)
![UNIT 3 INTERNATIONAL BUSINESS [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/unit3internationalbusinessautosaved-250828123159-46ee6bdc-thumbnail.jpg?width=560&fit=bounds)
Social Media Halo Greenbrier 2011
- 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Networking for Promotional Professionals Halo National Sales Meeting 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
- 2. Are you looking for this? REALLY?
- 3. Today’s 6 Key Discussions of Social Media Accessibility Brand – Company vs Individual Content Time Electronic Marketing (Spider Web Theory) Tracking ROI
- 4. Stay in front of clients & prospects Know your clients/prospects better Identify unknown connections Find new prospects Branding Sales Fun Benefit From Social Networking
- 5. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level.
- 6. Accessibility! Be where your customers are! Remember the Cliché: Success in Sales come from being in the right place at the right time.
- 7. What We Want to Prove Today The Ultimate Rolodex?
- 8. Brand Company VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR SALES!
- 10. New Economy = Transparency
- 11. POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases Content
- 12. Content
- 13. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
- 14. BALANCE
- 15. For Full Article – Click Here
- 19. Understanding the SM “Shout Out” Take a genuine interest in your clients and their business. Compliment – understand generational or demographic views! Proper use of hyperlinks.
- 20. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
- 21. Daily Touches The BIG Question … Social Media 30 – 60 minutes a day!
- 23. So what does this tell you? That people are using Social Networking Sites for Building Relationships and Research Before Buying
- 24. TRACKING ROI ROI or ROR?
- 25. This will improve your Google ranking If Nothing Else …
- 26. What is your SM Strategy? Brand? (Consistent) Posts? (Message) Connections Network Google analytics Goal? # of fans, followers or friends… Comment streams…. Traffic or indirect sales…
- 27. Electronic Marketing How does it all tie together?
- 28. Learn to DRIVE traffic! HYPERLINKS
- 32. Do not over sell Understand Post Volume Be relevant & transparent Live as if your mom is watching Remember if you are mixing Don’t play games Don’t drink and post Have fun! Rules To Follow On All Sites
- 33. Recap – what should I be doing after I leave this workshop? Profiles Rolodex Touches Building Network Post (Balance) Watch / Listen Join Groups Conversations Spider Web Theory Satellite Radio Theory Accessibility!
- 34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]