-SOCIAL MEDIA-
What If,What Matters, Why Now?
Monday, January 19, 15
MEET ELIZABETH,THE 02’
MERCURY...
Monday, January 19, 15
What If?
Someone says something bad...
We were active?
It’s just a fad, like Newspapers,Television, and
Breathing?
We ignore it...it’ll go away, right?
Monday, January 19, 15
Monday, January 19, 15
Meet Holly’s Oil, Maine
Monday, January 19, 15
Icy Roads Unplowed Driveway
Single Mother
of 2
Truck Slid Into Ditch
Over 100,000 New Englanders Saw the Post
Monday, January 19, 15
Monday, January 19, 15
Didn’t Solve aThing...
Monday, January 19, 15
The Following Social Media Fail is rated:
Monday, January 19, 15
#Fail ofThe Century
Monday, January 19, 15
Don’t Stop, Can’t Stop...
Monday, January 19, 15
Just WhenYouThoughtYou Could FinishThat Donut..
Monday, January 19, 15
They must be almost done right?
Monday, January 19, 15
AndThenThey StoppedTyping...
Monday, January 19, 15
No, no, they didn’t...
Monday, January 19, 15
Any ClosingThoughts?
Monday, January 19, 15
Monday, January 19, 15
Anthony Lyons 16 years old
Loves Dogs
Diagnosed with Leukemia and
currently at the Phoenix
Children’s Hospital
Therapy Dogs made him happy
A Story...
Monday, January 19, 15
An Idea was Birthed
What if people on Facebook
could send in photos of their
dogs...maybe that would
make Anthony happy
Monday, January 19, 15
Monday, January 19, 15
500,000 Photos
1.5 Million Member
“It shows me that people still care..even if they don’t know me.” -
Anthony Lyons
Monday, January 19, 15
HOW DOESTHIS APPLYTOYOU?
Monday, January 19, 15
ControllingThe Message AllowsYouToTellThe World Who
You Are...
This guy? Or, this guy?
Monday, January 19, 15
WORDTRAVELS FAST
Monday, January 19, 15
COMPLAINING
IS REALLY EASY
and kinda fun...
On the internet
Monday, January 19, 15
Monday, January 19, 15
ORGANIZE, EDUCATE, INFLUENCE
Monday, January 19, 15
WHAT DOESTHIS MEANTO
YOU?
• Influence legislation
• Follow and interact with
lawmakers
• Start online and offline
groups
• Provide education
• Monitor conversations
Monday, January 19, 15
HOW CANYOU MAKE AN
IMPACT
• Share your stories
• Share the facts
• Share the good
• Own the bad
• Showcase your employees
• Take part
Monday, January 19, 15
"I felt the mainstream media was acting as a gate keeper and filtering
and even stonewalling our messages. Social media was something I
felt had the potential to bring our messages to the public directly." -
Michael Binnion, CEO Questerre Energy
Monday, January 19, 15
TOOLS OFTHETRADE
Monday, January 19, 15
TOOLS
• Sprout Social
• Pocket App
• Email Marketing
• Social Media Advertising
Monday, January 19, 15
Monday, January 19, 15
KEEP INTOUCH...
@DavidaPride
207-415-7712
David@Socialimpressions.net
Monday, January 19, 15

Social Media Happenings: What If, What Matters, Why Now?