Social Media in 2015 and beyond, PRDA Douglas White July 2015
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The document discusses the evolution of social media and user behavior, highlighting new platforms like instant messaging, live streaming, and photo sharing apps. It emphasizes the decline of organic reach and the importance of refining strategies rather than making radical changes, while also advocating for understanding the audience and enhancing efficiency. Additionally, it mentions the concept of creating a seamless online-to-offline consumer experience (O2O) to give customers more options.
Social Media in 2015 and beyond, PRDA Douglas White July 2015
- 1. Session 1: Social Media in 2015 and Beyond
- 2. Session 1: Social Media in 2015 and Beyond Agenda ● Changes in social user behaviour ● New social platforms: ○ Instant messaging apps: ■ Whatsapp ■ WeChat ■ Snapchat ■ Line - ○ Live streaming apps: ○ Periscope ○ Meerkat - ○ Photo sharing apps: ○ Tumblr ○ Instagram ○ Pinterest ● "Death of Organic Reach": From Social to SEO ● Narrowing to a limited range of social channels to leverage on their full potential Creating a seamless Online- to- Offline (O2O) consumer experience
- 3. Everything Old is. . .
- 4. Is New Again
- 5. Progress is usually more refinement than change
- 6. No Fear!
- 7. New Again
- 8. New Again ● Personal introduction ○ Name ○ What you do ○ What do you hope to gain from the workshop ● Example of something in your life that seemed to change, but remained the same ○ went from driving a car but now ride a bike ○ new software at work is more efficient, but deliverables remain the same ● Share good/ bad experiences with change
- 9. Changing online behaviour Headline: Front Size12 (Blod) 100/85/65K 1,000,000 3.2/4.0/4.4
- 10. Changing online behaviour Headline: Front Size12 (Blod)
- 16. Whatsapp Growth
- 17. Whatsapp
- 18. WeChat
- 19. WeChat
- 22. SnapChat
- 23. SnapChat first big Promotion with Audi Video Time!
- 24. Instagram
- 25. Instagram
- 26. Pinterest
- 27. Tumblr
- 28. *SMC is a special product from PRDASocial Media Cooperative
- 29. Decline of Organic Reach
- 30. Narrowing and creating efficiency SMR YouTube Youku SlidesharePinterestInstagram EDMBlog Article WeChatLine Facebook Twitter Weibo
- 31. O2O
- 32. Summary Summary ● Change is usually more refinement than radical; embrace ● New Apps do not mean change of biz strategy, remember basic business rules ● Know your audience ● Efficiency will counter many negative trends coming our way ● O2O is just a fancy way of giving customers more options.