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Social media in Research, friend or foe?

The document explores the role of social media in academia, discussing its potential as a tool for enhancing research visibility, communication, and collaboration. It highlights the necessity of developing social media policies for researchers, the ethical considerations surrounding data usage, and the changing landscape of academic engagement. The text underscores the importance of establishing a digital identity and leveraging social media for professional growth in research careers.

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ļ½ Global digital context ļ½ Social Media, a definition ļ½ Social Media policies? ļ½ Digital identity ā€“ the ā€˜research professionalā€™ ļ½ Social Media tools for academia? ļ½ Social Media ā€“ a new data source ļ½ Social Media in Research ā€“ what considerations? ļ½ Citing Social Media sources ļ½ Value of Social Media?
Internet embedded in the everyday ļ½ How can social media increase research impact and reach? ļ½ Social Media a new data source? ļ½ Can social media help grow your academic career? Pic from Taylor & Francis white paper, Oct 2014
ļ½ Engagement ā€“ students, colleagues, and staff ā€“ will be from this generation who are technologically sophisticated, well-connected on the social web, entrepreneurial, and oftentimes, impatient. ļ½ Content management ā€œWe need to dive in on the teaching front ā€“ students are taking on the role as educators.ā€ ļ½ Changing technology ā€œIt is difficult to predict where it goes. So many applications ā€¦ Social media is becoming the primary means for communication.ā€ Taylor & Francis White Paper, Oct 2014 http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
ļ½ Web 2.0 is not a technology, it is an attitude (Oā€™Reilly 2005) ļ½ Web 2.0 about providing users with the means for producing and distributing content ļ½ Typical Web 2.0 qualities: dynamic, participatory, engaged, interoperable, user-centred, open, collectively intelligentā€¦ (Muster & Murphie 2009) HINTON, S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications
ļ½ Oxford dictionary: Websites and applications that enable users to create and share content or to participate in social networking https://en.oxforddictionaries.com/definition/social_media ļ½ 'Social media' is the term commonly given to web-based tools which allow users to interact with each other in some way ā€“ by sharing information, opinions, knowledge and interests online. As the name implies, social media involves the building of online communities or networks to encourage participation and engagement https://www.york.ac.uk/admin/hr/resources/policy/social- media-guidelines.htm
ļ½ ā€œSocial media isnā€™t media in the traditional sense, but platforms for interaction and relationshipsā€ Bryan Eisenberg 2007 Prominent examples: ļ½ Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest. http://whatis.techtarget.com/definition/social-media
ļ½ Institutional - University: employee/individual tasked with communicating on behalf of a unit or department or research project ļ½ Personal capacity: researcher profile, networking, research interests, doing research, communicating research & for personal use
ļ½ code of conduct that provides guidelines for employees who post content on the Internet Techtarget http://searchcompliance.techtarget.com/definition/social-media-policy ļ½ Universities usually have a social media policy or best practice guidelines for use developed by the HR or Communications Department ļ½ Guiding principals: ā€˜do no harmā€™ or ā€˜use your best judgementā€™ e.g. Harvard University https://provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814. pdf
ļ½ ā€œNaturally, in the digital age, itā€™s important for researchers to have profiles and be associated with their work. Funding, citations and lots of other good career advancing benefits flow from thisā€ ļ½ ā€œbeneficial to showcase a broad range of output, so blogs, slide presentations, peer-reviewed publications, conference posters etc.ā€ ļ½ Elizabeth Allen Sep 2014 ļ½ From the ScienceOpen.com blog
Grow your professional identity Graduate student (and staff!) have two jobs: Do good research & build a community around your research topic Phil Agre 2005 https://www.slideshare.net/EileenShepherd/raising-your-research-profile-39085420
ļ½ Twitter : ā€˜up to the minuteā€™ research ~ discover new research & communicate your research ļ½ Google Scholar : profile & citations ļ½ Blogs : reflect & promote your research ļ½ Academia.edu /ResearcherID: profiles~academic networking~peer review ļ½ Facebook : invitation only groups ~ subject focus ~ collaboration ļ½ LinkedIn : job hunt~share~connect
From: slide2 https://www.slideshare.net/zaid/social-media-for-research-17192868
Do: ļ½ Follow high profile researchers in your field ļ½ Follow associations, publishers, librariesā€¦ ļ½ Alert RUL to new publications Contact your Principal Faculty Librarian Value?: ļ½ discover very latest research ļ½ Time efficient ā€“ via links of interest ļ½ ā€˜virtualā€™ conference attendance ļ½ connect @RhodesResearch #RUZoo
ļ½ Communicates library, research, and scholarly news as it happens. Stay current, resourced and information savvy! ļ½ ā€œOfficial Twitter feed of the Rhodes University Library, a leading academic research support library in South Africaā€ ļ½ To date 1131 followers (includes students, staff, alumni, higher education institutions, recruiters, scholarly societies, librarians, publishers, visitorsā€¦), 627 tweets Start June 2012
ļ½ Aim: Rhodes research visibility via regular tweets; supports national and global research communication and collaboration ļ½ Search: via the subject hash tags e.g. #RUJournalism, #RUPhysics ā€¦ to view recent research by a RU department ļ½ Includes: articles, books, dissertations, theses, conference papers by Rhodes University researchers ~ staff & students ļ½ To date: 767 followers (includes students, academics, researchers, national & international professional /research organisationsā€¦)3536 tweets Start June 2013
ļ½ Twitter adds value to research projects, use for every new publication, website update or new blog ļ½ Use hashtags (#) for visibility ā€“ e.g. #phdchat, donā€™t be afraid to start your own http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
ļ½ Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. Itā€™s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how theyā€™re used in everyday life. https://conversationprism.com/
ļ½ Online research methods attractive, especially to social sciences: Survey research / computer tools to analyze qualitative data ļ½ Trend to research by the public, ā€˜citizen researchā€™ or ā€˜citizen scienceā€™ ļ½ Multiple access points for news, formal & informal ā€“ more difficult for researchers to judge quality and accuracy [era of fake news] ļ½ Data mining software for large data sets plus ļ½ Geospatial tools & Mash-ups (e.g. public data +Google maps) Sage Handbook of Online Research Methods
ļ± Privacy and confidentiality: posts public or private? ļ± Accessing data: most often automated data collection not permitted or is limited ļ± Demographics: need to be aware social media is not necessarily representative of any larger group From http://www.apa.org/gradpsych/2011/11/social-media.aspx ļ½ Social media provides rich data but throws up ethical issues, particularly in health care research Swirsky, E. S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme?
ļ½ Text analysis ļ½ Content analysis ļ½ Sentiment analysis ļ½ Thematic analysis ļ½ Etc. ļ½ Twitter popular for social media and industry research ļ½ Many tools require no prior technical skills e.g. https://netlytic.org ļ½ Advanced data analysis/statistics e.g. R , Gephi http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using- twitter-as-a-data-source-an-overview-of-social-media-research- tools-updated-for-2017/
Number (in millions) of monthly active users across social media platforms. Created using data powered by statista http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter- as-a-data-source-an-overview-of-social-media-research-tools-updated- for-2017/
ļ½ ā€œIt would be nice to have academic and social listening tools to retrieve data from other social media platforms, such as Facebook, Instagram, and Amazon, and also dark social media platforms such as WhatsApp. However, this may not be possible because these applications are not likely to provide all of their data to developers as Twitter does. Moreover, there may be ethical implications of accessing data from dark social media platformsā€ http://blogs.lse.ac.uk/impactofsocialsciences/2017/0 5/08/using-twitter-as-a-data-source-an-overview- of-social-media-research-tools-updated-for-2017/
ļ½ Posts from social media such as Facebook and Twitter are generally not considered to be of a scholarly nature ļ½ ā€˜How to?ā€™ often are not covered in Style Guides. ļ½ However, you need to provide enough information for your reader to be able to access the information ļ½ Author or user name, date (if available), title of post, the type of post in square brackets (e.g. [Facebook update] or [Twitter feed]), the retrieval date and the URL.
ļ½ Cited pages may become inaccessible in the future due to the live update format of social media, not archiving apps/platforms ļ½ The Harvard Style guide notes for Social Media sources: NOT acceptable academic sources unless as objects of research ļ½ Monash University maintains an up to date guide ļ½ http://guides.lib.monash.edu/citing-referencing/apa-websites-social-media
Image source: https://en.wikipedia.org/wiki/Wikipedia:Citation_needed Also see website: Social Media for learning details how to cite in academic writing https://socialmediaforlearning.com/
Slide 36: https://www.slideshare.net/zaid/social-media-for-research-17192868
ļ½ YouTube / Medtube : video share ļ½ Slideshare: upload & share private or public ļ½ Prezi: visual journey ļ½ Ebooks: publish open access ļ½ News forums ļ½ Academic rigour, journalistic flair ļ½ monthly audience of 4.8 million users, and reach of 35 million through Creative Commons republication ļ½ Write an article and join a growing community of more than 49,700 academics and researchers from 2,021 institutions https://theconversation.com/global
ļ½ Soā€¦what stories will soar from the lab to the front page?..: a curious tale of honey fraud that captured media imaginations and left researchers with the sweet aftertaste of success. ļ½ March 2017 Stellenbosch University issued a press release about a group of its researchers who developed a method to detect whether honey fraud is a problem in South Africa The Conversation Africa March 26 2017, Marina Joubert
ļ½ Clear and accessible press release ļ½ All facts and figures ļ½ Credit where due ļ½ Help from institutionā€™s media staff ļ½ Ready key messages for each audience ~ live radio, TV ļ½ High resolution visuals ļ½ All hour contact details ļ½ The Conversation Africa March 26 2017, Marina Joubert
ļ½ John Hawks ā€œAs our cavers and scientists worked underground in challenging conditions, we kept the world up to date on Twitter, Facebook and with our Rising Star Expedition blogā€ ļ½ September 28 2015 Conversation article retweeted 189x to date ļ½ eLIFE open access journal ļ½ 3D scans on MorphoSource for copy models Skulls of Homo naledi. John Hawks, CC BY news 24 Johannesburg - A year and a half after fossils belonging to the Homo Naledi species were discovered, scientists and researchers can now reveal that it is highly likely that the species lived alongside Homo sapiens (early humans) 9 May 2017
ļ½ DOI: http://dx.doi.org/10.7554/eLife.09560 ļ½ Published September 10, 2015 ļ± HTML views: 308,345 ļ± PDF downloads: 31,712 ļ± Twitter: 318 tweets ļ± Facebooks : 96 likes ļ± Scopus: 28 citations ļ± Google Scholar article citations: 88
Slide 43: https://www.slideshare.net/zaid/social-media-for-research-17192868
ļ‚§ Select your Author ID & work on developing your online Research Profile ļ‚§ View Social Media as an integral part of the Research Cycle (discover, manage, research, collaborate, share, reflect) ļ‚§ Incorporate social media in all your academic related activities ļ‚§ Participate in the research landscape:.. engage in online scholarly communication!
ļ½ Academics' online presence: a four-step guide to taking control of your visibility (open UCT guide by Sarah Goodier and Laura Czerniewic) ļ½ Assess yourself: search for yourself and check your impact ļ½ ā€œyour Digital footprint vs your digital shadowā€ ļ½ Your profile as an individual: keep all profiles up to date ļ½ Improving the availability of your outputs: self archive & share what you can ļ½ Communicating and interacting: connect & interact online http://hdl.handle.net/11427/2652
Enhances research impact via real time/real world application of the research, helps grows citation counts, extends global reach, facilitates collegial collaboration & is a rich source of data Use to develop your research career, contribute to institutional research output, & grow funds for research & higher education in South Africa!
ļ½ https://www.slideshare.net/NerdyChristie/sci ence-and-the-public-why-every-lab- should-tweet ļ½ http://blogs.lse.ac.uk/impactofsocialsciences /files/2011/11/Published- Twitter_Guide_Sept_2011.pdf ļ½ http://www.sciencemag.org/careers/2013/0 6/creating-successful-online-presence
ļ½ http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf ļ½ HINTON, S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications ļ½ https://en.oxforddictionaries.com/definition/social_media ļ½ https://www.york.ac.uk/admin/hr/resources/policy/social-media-guidelines.htm ļ½ Eisenberg, Bryan. (2006) Waiting for your Cat to Bark. Nashville, Tennessee: Thomas Nelson, Inc. ļ½ http://whatis.techtarget.com/definition/social-media ļ½ http://searchcompliance.techtarget.com/definition/social-media-policy ļ½ https://provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814.pdf ļ½ http://blog.scienceopen.com/ ļ½ https://www.slideshare.net/EileenShepherd/raising-your-research-profile-39085420 ļ½ http://www-personal.umich.edu/~csandvig/698F15/readings/Agre--ch3--excerpts.pdf ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/2-Do_you_your_Research_Blog ļ½ http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf ļ½ https://conversationprism.com/ ļ½ Fielding, N et al. (2008). The Sage Handbook of Online Research Methods. London: Sage Publications ļ½ http://www.apa.org/gradpsych/2011/11/social-media.aspx
ļ½ Swirsky, E. S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme? The American Journal of Bioethics : AJOB, 14(10), 60ā€“61. http://doi.org/10.1080/15265161.2014.948302 ļ½ http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter-as-a-data-source-an- overview-of-social-media-research-tools-updated-for-2017/ ļ½ http://guides.lib.monash.edu/citing-referencing/apa-websites-social-media ļ½ https://socialmediaforlearning.com/ ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/36- Simplify_to_Amplify_the_Impactif ļ½ https://theconversation.com/global ļ½ https://theconversation.com/a-scientist-with-a-fascinating-story-some-tips-on-how-to-make-it- soar-74704 ļ½ https://theconversation.com/homo-naledi-fossil-discovery-a-triumph-for-open-access-and- education-47726 ļ½ https://www.nature.com/nature/journal/v489/n7414/nature11247/metrics ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/43- Use_Social_Media_to_Connect ļ½ Goodier, S. & Czerniewicz, L. (2014) Academicsā€™ online presence [Online] 2014. OpenUCT Guide. Available from: Available at: http://open.uct.ac.za/handle/11427/2652 . [Accessed: 8 May 2017]
ā€œI think we can conclude Social Media is ā€˜a friendā€™ in the context of academic research and scholarly communicationā€ Your take? Thank you for your attention! Questions?

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Social media in Research, friend or foe?

  • 2.
    ļ½ Global digitalcontext ļ½ Social Media, a definition ļ½ Social Media policies? ļ½ Digital identity ā€“ the ā€˜research professionalā€™ ļ½ Social Media tools for academia? ļ½ Social Media ā€“ a new data source ļ½ Social Media in Research ā€“ what considerations? ļ½ Citing Social Media sources ļ½ Value of Social Media?
  • 3.
    Internet embedded in theeveryday ļ½ How can social media increase research impact and reach? ļ½ Social Media a new data source? ļ½ Can social media help grow your academic career? Pic from Taylor & Francis white paper, Oct 2014
  • 4.
    ļ½ Engagement ā€“students, colleagues, and staff ā€“ will be from this generation who are technologically sophisticated, well-connected on the social web, entrepreneurial, and oftentimes, impatient. ļ½ Content management ā€œWe need to dive in on the teaching front ā€“ students are taking on the role as educators.ā€ ļ½ Changing technology ā€œIt is difficult to predict where it goes. So many applications ā€¦ Social media is becoming the primary means for communication.ā€ Taylor & Francis White Paper, Oct 2014 http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
  • 5.
    ļ½ Web 2.0is not a technology, it is an attitude (Oā€™Reilly 2005) ļ½ Web 2.0 about providing users with the means for producing and distributing content ļ½ Typical Web 2.0 qualities: dynamic, participatory, engaged, interoperable, user-centred, open, collectively intelligentā€¦ (Muster & Murphie 2009) HINTON, S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications
  • 6.
    ļ½ Oxford dictionary:Websites and applications that enable users to create and share content or to participate in social networking https://en.oxforddictionaries.com/definition/social_media ļ½ 'Social media' is the term commonly given to web-based tools which allow users to interact with each other in some way ā€“ by sharing information, opinions, knowledge and interests online. As the name implies, social media involves the building of online communities or networks to encourage participation and engagement https://www.york.ac.uk/admin/hr/resources/policy/social- media-guidelines.htm
  • 7.
    ļ½ ā€œSocial mediaisnā€™t media in the traditional sense, but platforms for interaction and relationshipsā€ Bryan Eisenberg 2007 Prominent examples: ļ½ Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest. http://whatis.techtarget.com/definition/social-media
  • 8.
    ļ½ Institutional -University: employee/individual tasked with communicating on behalf of a unit or department or research project ļ½ Personal capacity: researcher profile, networking, research interests, doing research, communicating research & for personal use
  • 9.
    ļ½ code ofconduct that provides guidelines for employees who post content on the Internet Techtarget http://searchcompliance.techtarget.com/definition/social-media-policy ļ½ Universities usually have a social media policy or best practice guidelines for use developed by the HR or Communications Department ļ½ Guiding principals: ā€˜do no harmā€™ or ā€˜use your best judgementā€™ e.g. Harvard University https://provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814. pdf
  • 10.
    ļ½ ā€œNaturally, inthe digital age, itā€™s important for researchers to have profiles and be associated with their work. Funding, citations and lots of other good career advancing benefits flow from thisā€ ļ½ ā€œbeneficial to showcase a broad range of output, so blogs, slide presentations, peer-reviewed publications, conference posters etc.ā€ ļ½ Elizabeth Allen Sep 2014 ļ½ From the ScienceOpen.com blog
  • 11.
    Grow your professionalidentity Graduate student (and staff!) have two jobs: Do good research & build a community around your research topic Phil Agre 2005 https://www.slideshare.net/EileenShepherd/raising-your-research-profile-39085420
  • 12.
    ļ½ Twitter :ā€˜up to the minuteā€™ research ~ discover new research & communicate your research ļ½ Google Scholar : profile & citations ļ½ Blogs : reflect & promote your research ļ½ Academia.edu /ResearcherID: profiles~academic networking~peer review ļ½ Facebook : invitation only groups ~ subject focus ~ collaboration ļ½ LinkedIn : job hunt~share~connect
  • 13.
  • 14.
    Do: ļ½ Follow highprofile researchers in your field ļ½ Follow associations, publishers, librariesā€¦ ļ½ Alert RUL to new publications Contact your Principal Faculty Librarian Value?: ļ½ discover very latest research ļ½ Time efficient ā€“ via links of interest ļ½ ā€˜virtualā€™ conference attendance ļ½ connect @RhodesResearch #RUZoo
  • 15.
    ļ½ Communicates library,research, and scholarly news as it happens. Stay current, resourced and information savvy! ļ½ ā€œOfficial Twitter feed of the Rhodes University Library, a leading academic research support library in South Africaā€ ļ½ To date 1131 followers (includes students, staff, alumni, higher education institutions, recruiters, scholarly societies, librarians, publishers, visitorsā€¦), 627 tweets Start June 2012
  • 16.
    ļ½ Aim: Rhodesresearch visibility via regular tweets; supports national and global research communication and collaboration ļ½ Search: via the subject hash tags e.g. #RUJournalism, #RUPhysics ā€¦ to view recent research by a RU department ļ½ Includes: articles, books, dissertations, theses, conference papers by Rhodes University researchers ~ staff & students ļ½ To date: 767 followers (includes students, academics, researchers, national & international professional /research organisationsā€¦)3536 tweets Start June 2013
  • 18.
    ļ½ Twitter addsvalue to research projects, use for every new publication, website update or new blog ļ½ Use hashtags (#) for visibility ā€“ e.g. #phdchat, donā€™t be afraid to start your own http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
  • 19.
    ļ½ Developed in2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. Itā€™s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how theyā€™re used in everyday life. https://conversationprism.com/
  • 20.
    ļ½ Online researchmethods attractive, especially to social sciences: Survey research / computer tools to analyze qualitative data ļ½ Trend to research by the public, ā€˜citizen researchā€™ or ā€˜citizen scienceā€™ ļ½ Multiple access points for news, formal & informal ā€“ more difficult for researchers to judge quality and accuracy [era of fake news] ļ½ Data mining software for large data sets plus ļ½ Geospatial tools & Mash-ups (e.g. public data +Google maps) Sage Handbook of Online Research Methods
  • 21.
    ļ± Privacy andconfidentiality: posts public or private? ļ± Accessing data: most often automated data collection not permitted or is limited ļ± Demographics: need to be aware social media is not necessarily representative of any larger group From http://www.apa.org/gradpsych/2011/11/social-media.aspx ļ½ Social media provides rich data but throws up ethical issues, particularly in health care research Swirsky, E. S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme?
  • 22.
    ļ½ Text analysis ļ½Content analysis ļ½ Sentiment analysis ļ½ Thematic analysis ļ½ Etc. ļ½ Twitter popular for social media and industry research ļ½ Many tools require no prior technical skills e.g. https://netlytic.org ļ½ Advanced data analysis/statistics e.g. R , Gephi http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using- twitter-as-a-data-source-an-overview-of-social-media-research- tools-updated-for-2017/
  • 23.
    Number (in millions)of monthly active users across social media platforms. Created using data powered by statista http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter- as-a-data-source-an-overview-of-social-media-research-tools-updated- for-2017/
  • 24.
    ļ½ ā€œIt wouldbe nice to have academic and social listening tools to retrieve data from other social media platforms, such as Facebook, Instagram, and Amazon, and also dark social media platforms such as WhatsApp. However, this may not be possible because these applications are not likely to provide all of their data to developers as Twitter does. Moreover, there may be ethical implications of accessing data from dark social media platformsā€ http://blogs.lse.ac.uk/impactofsocialsciences/2017/0 5/08/using-twitter-as-a-data-source-an-overview- of-social-media-research-tools-updated-for-2017/
  • 25.
    ļ½ Posts fromsocial media such as Facebook and Twitter are generally not considered to be of a scholarly nature ļ½ ā€˜How to?ā€™ often are not covered in Style Guides. ļ½ However, you need to provide enough information for your reader to be able to access the information ļ½ Author or user name, date (if available), title of post, the type of post in square brackets (e.g. [Facebook update] or [Twitter feed]), the retrieval date and the URL.
  • 26.
    ļ½ Cited pagesmay become inaccessible in the future due to the live update format of social media, not archiving apps/platforms ļ½ The Harvard Style guide notes for Social Media sources: NOT acceptable academic sources unless as objects of research ļ½ Monash University maintains an up to date guide ļ½ http://guides.lib.monash.edu/citing-referencing/apa-websites-social-media
  • 27.
    Image source: https://en.wikipedia.org/wiki/Wikipedia:Citation_needed Alsosee website: Social Media for learning details how to cite in academic writing https://socialmediaforlearning.com/
  • 28.
  • 29.
    ļ½ YouTube /Medtube : video share ļ½ Slideshare: upload & share private or public ļ½ Prezi: visual journey ļ½ Ebooks: publish open access ļ½ News forums ļ½ Academic rigour, journalistic flair ļ½ monthly audience of 4.8 million users, and reach of 35 million through Creative Commons republication ļ½ Write an article and join a growing community of more than 49,700 academics and researchers from 2,021 institutions https://theconversation.com/global
  • 30.
    ļ½ Soā€¦what storieswill soar from the lab to the front page?..: a curious tale of honey fraud that captured media imaginations and left researchers with the sweet aftertaste of success. ļ½ March 2017 Stellenbosch University issued a press release about a group of its researchers who developed a method to detect whether honey fraud is a problem in South Africa The Conversation Africa March 26 2017, Marina Joubert
  • 31.
    ļ½ Clear andaccessible press release ļ½ All facts and figures ļ½ Credit where due ļ½ Help from institutionā€™s media staff ļ½ Ready key messages for each audience ~ live radio, TV ļ½ High resolution visuals ļ½ All hour contact details ļ½ The Conversation Africa March 26 2017, Marina Joubert
  • 32.
    ļ½ John Hawksā€œAs our cavers and scientists worked underground in challenging conditions, we kept the world up to date on Twitter, Facebook and with our Rising Star Expedition blogā€ ļ½ September 28 2015 Conversation article retweeted 189x to date ļ½ eLIFE open access journal ļ½ 3D scans on MorphoSource for copy models Skulls of Homo naledi. John Hawks, CC BY news 24 Johannesburg - A year and a half after fossils belonging to the Homo Naledi species were discovered, scientists and researchers can now reveal that it is highly likely that the species lived alongside Homo sapiens (early humans) 9 May 2017
  • 33.
    ļ½ DOI: http://dx.doi.org/10.7554/eLife.09560 ļ½Published September 10, 2015 ļ± HTML views: 308,345 ļ± PDF downloads: 31,712 ļ± Twitter: 318 tweets ļ± Facebooks : 96 likes ļ± Scopus: 28 citations ļ± Google Scholar article citations: 88
  • 35.
  • 36.
    ļ‚§ Select yourAuthor ID & work on developing your online Research Profile ļ‚§ View Social Media as an integral part of the Research Cycle (discover, manage, research, collaborate, share, reflect) ļ‚§ Incorporate social media in all your academic related activities ļ‚§ Participate in the research landscape:.. engage in online scholarly communication!
  • 37.
    ļ½ Academics' onlinepresence: a four-step guide to taking control of your visibility (open UCT guide by Sarah Goodier and Laura Czerniewic) ļ½ Assess yourself: search for yourself and check your impact ļ½ ā€œyour Digital footprint vs your digital shadowā€ ļ½ Your profile as an individual: keep all profiles up to date ļ½ Improving the availability of your outputs: self archive & share what you can ļ½ Communicating and interacting: connect & interact online http://hdl.handle.net/11427/2652
  • 38.
    Enhances research impactvia real time/real world application of the research, helps grows citation counts, extends global reach, facilitates collegial collaboration & is a rich source of data Use to develop your research career, contribute to institutional research output, & grow funds for research & higher education in South Africa!
  • 40.
  • 41.
    ļ½ http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf ļ½ HINTON,S. & HJORTH, L. (2013) Understanding Social Media. London: Sage Publications ļ½ https://en.oxforddictionaries.com/definition/social_media ļ½ https://www.york.ac.uk/admin/hr/resources/policy/social-media-guidelines.htm ļ½ Eisenberg, Bryan. (2006) Waiting for your Cat to Bark. Nashville, Tennessee: Thomas Nelson, Inc. ļ½ http://whatis.techtarget.com/definition/social-media ļ½ http://searchcompliance.techtarget.com/definition/social-media-policy ļ½ https://provost.harvard.edu/files/provost/files/social_media_guidelines_vers_2_0_eff_081814.pdf ļ½ http://blog.scienceopen.com/ ļ½ https://www.slideshare.net/EileenShepherd/raising-your-research-profile-39085420 ļ½ http://www-personal.umich.edu/~csandvig/698F15/readings/Agre--ch3--excerpts.pdf ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/2-Do_you_your_Research_Blog ļ½ http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf ļ½ https://conversationprism.com/ ļ½ Fielding, N et al. (2008). The Sage Handbook of Online Research Methods. London: Sage Publications ļ½ http://www.apa.org/gradpsych/2011/11/social-media.aspx
  • 42.
    ļ½ Swirsky, E.S., Hoop, J. G., & Labott, S. (2014). Using Social Media in Research: New Ethics for a New Meme? The American Journal of Bioethics : AJOB, 14(10), 60ā€“61. http://doi.org/10.1080/15265161.2014.948302 ļ½ http://blogs.lse.ac.uk/impactofsocialsciences/2017/05/08/using-twitter-as-a-data-source-an- overview-of-social-media-research-tools-updated-for-2017/ ļ½ http://guides.lib.monash.edu/citing-referencing/apa-websites-social-media ļ½ https://socialmediaforlearning.com/ ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/36- Simplify_to_Amplify_the_Impactif ļ½ https://theconversation.com/global ļ½ https://theconversation.com/a-scientist-with-a-fascinating-story-some-tips-on-how-to-make-it- soar-74704 ļ½ https://theconversation.com/homo-naledi-fossil-discovery-a-triumph-for-open-access-and- education-47726 ļ½ https://www.nature.com/nature/journal/v489/n7414/nature11247/metrics ļ½ https://www.slideshare.net/zaid/social-media-for-research-17192868/43- Use_Social_Media_to_Connect ļ½ Goodier, S. & Czerniewicz, L. (2014) Academicsā€™ online presence [Online] 2014. OpenUCT Guide. Available from: Available at: http://open.uct.ac.za/handle/11427/2652 . [Accessed: 8 May 2017]
  • 43.
    ā€œI think wecan conclude Social Media is ā€˜a friendā€™ in the context of academic research and scholarly communicationā€ Your take? Thank you for your attention! Questions?

Editor's Notes

  • #4Ā Social media part of the scholarly communication / Information all pervasive & immediate via Mobile technology ā€“ smart phones/tablets / Q?
  • #5Ā Students know it / Academic teaching staff need to get with it / SM changing scholarly landscape re access & sharing of information plus OA movement
  • #6Ā Major theme which underlies the emergence of social media: tensions between control and freedom and between exploitation and empowerment
  • #13Ā Many more social media tools out there
  • #15Ā Register! Conference ā€“ virtual attendance, follow discussions & comment #RUHKE @Write4Research
  • #27Ā For restricted/closed sites it is good practice to request permission fromĀ the author before referring to a post in your work, may be appropriate to include a screenshot of the information in your appendix.
  • #37Ā  Researcher ID Thomson Reuters Integrates with Web of Science and is ORCID compliant / keyword searches
  • #38Ā your digital footprint is your active contribution to and interaction with the online world vs your digital shadow, content about you posted and uploaded by others, as well as automatically generated and collated content. You should try and maximise the former and watch the latter
  • #39Ā Societal use of research ā€“ real world