Social Media Land Your Next Job

Social Media Land Your Next Job

• 1.
  Social  Media:   Land  Your  Next  Job  Through  LinkedIn              
• 2.
  WHO  IS  HOLLY  &  EXPAND  SOCIALLY?   •  How  I  know  JFS   •  12+  years  in  RecruiDng/Sales   •  Expand  Socially,  LLC     •  IT  MarDni         •  Cell  Phone  Reminder  
• 3.
  SOCIAL  MEDIA:  TRIVIA   QUESTION   What  percentage  of  employers  use   social  media  as  a  way  to  research   potenDal  job  candidates?   A.  25%   B.  53%   C.  17%   D.  80%  
• 4.
  TODAY’S  AGENDA   • What  is  LinkedIn?   •  Why  Should  You  Use  LinkedIn?   •  LinkedIn  Overview   •  Interview  and  General  Tips  
• 5.
  WHAT  IS  LINKEDIN   •  World’s  Largest  Professional  Network  on  the  Internet   •  LinkedIn  is  the  world’s  largest  professional  network,   supporDng  more  than  161  million  users  in  more  than  200   countries  and  territories   •  Leading  professional  sharing  community   •  Used  by  69%  of  Fortune  100  companies   •  107  Million  unique  visitors   •  Over  150  Industries   •  2+  Members  sign  up  per  second  
• 6.
  WHY  USE  LINKEDIN?   •  Research  capabiliDes     •  No  contact  info  needed   •  You  can  follow  updates  on  prospect  companies   •  Search  for  opportuniDes-­‐  job  alerts   •  Turn  your  applicaDon  into  an  interview     •  Improve  your  Google  results   •  Recruiters/Companies  use  this  tool  to  find  candidates   •  Companies  get  indirect  reference  info  from  your  LinkedIn  profile/ connecDons  you  may  share   •  Get  advice  from  peers  in  the  industry   •  Send  messages  in  bulk   •  Increase  your  creditability/brand   •  Keep  up  with  your  friends  and  understand  what  they  do  
• 7.
  YOUR  ADVOCATES  &     BEING  A  TRUSTED  ADVISOR   •  Knowing  Your  Advocates-­‐  10  fingers   •  AccepDng  all  advice  and  invitaDons   •  BE  SELFLESS!   •  Network  with:   •  Past  peers   10 •  People  at  targeted  companies   People Who •  Industry  experts   Recommend You 10 •  Friends   Opportunity People You Recommend •  Family   •  Neighbors   Your Success   Stories
• 8.
  LINKEDIN  CHECKLIST     -­‐  Go  through  Cheat  Sheet  for  sejngs   -­‐  Add  Photo  (Even  if  you  think  it  will    work  against  you)   -­‐  Make  sure  you  have  skills  listed  (endorsements)   -­‐  Put  your  email  somewhere  anyone  can  view   -­‐  Review  your  network  in  prospect  companies   -­‐  Find  a  recruiter  at  prospect  companies   -­‐  Put  status  updates  out  there  regularly   -­‐  Use  tags  to  manage  your  contacts   -­‐  Join  relevant  local  groups  
• 9.
  ADDING  CONNECTIONS   • Use  Email  Tool  to  invite   •  Import  Tool  to  see  who  is  on  LinkedIn  you   know   •  Send  invites  to  people  from  your  current/past   employers   •  Personalize  your  note   •  Have  relevant  comments/requests   •  Reviewing  “People  You  May    Know”    
• 10.
  FINDING  KEY  GROUPS  AND  JOINING       •  Reviewing  Groups  that  are  local  to  you     •  Using  keywords   •  What  groups  are  recruiters  in?   •  Following  discussions  in  groups   •  Jobs  posted  in  groups-­‐  discussions  vs.  job   posDngs  
• 11.
  LINKEDIN  ENDORSEMENTS  
• 12.
  USING  TAGS  ON  LINKEDIN   THE WHAT: THE WHY: Using  Tags   You  can  categorize  a  1st   degree  connecDons  with  a   tag  to  send  out  a  mass  email   through  LinkedIn.       (Each  tag  can  only  send  up  to   50  people  a  message  so  you   may  want  to  create  a   secondary  tag  if  you  gain   more  than  50  people  in  a   category)   12
• 13.
  SEARCH  AND  SAVING  JOBS/  COMPANIES   •  Searches:  Saved  and  New  Searches  on  Jobs   •  ConnecDng  with  new  targets  through  groups   •  Follow  prospect  companies  for  updates  and   research  informaDon   •  Who  works  for  the  company?   •  Who  is  posDng  posiDons  at  the  company?    
• 14.
  LINKEDIN  WEEKLY  TIME  COMMITMENT   •  How  to  stay  in  touch  with  your  network   •  Use  when  you  need  verses  regular  review   •  Adding  connecDons   •  PosDng  Updates  to  Your  Profile   •  Check  Saved  Job  Searches   •  Who  has  viewed  your  profile   OTHER  TIPS       •  Check  out  groups  on  www.meetup.com       •  Use  this  site  to  get  contact  info  for  people:   hpps://www.jigsaw.com    
• 15.
  TURNING  YOUR  APPLICATION  INTO  AN   INTERVIEW     -­‐  Track  where  you  are  applying  to-­‐  applicaDon   spreadsheet   -­‐  Follow  up  regularly  –  be  aggressive   -­‐  Find  a  recruiter  at  the  company  and  introduce  yourself   -­‐  Call  on  a  friend  in  your  network  to  help  you  get  on  the   phone  with  someone   -­‐  Prove  you  have  the  right  experience  by  customizing  your   resume  for  each  job  you  apply  to   -­‐  What  do  you  do?  –  Know  Your  Pitch   -­‐  Do  your  research  on  the  company/people  before  you   talk  to  them.  
• 16.
  INTERVIEWING  101  TIPS   •  Wear  a  suit-­‐  Don’t  ask  if  it’s  okay  to  dress  down   •  Be  on  Dme-­‐  or  early   •  Bring  quesDons  to  the  table-­‐  over  prepare   •  Be  able  to  answer,  “Tell  me  about  yourself”  in  a   short  summary   •  Build  a  personal  rapport   •  Be  prepared  for  behavioral  type  quesDons   •  Ask  for  a  business  card  before  you  leave  the   interview   •  Follow  up  arer  the  interview  -­‐  thank  you  note  &   announce  your  interest  
• 17.
  NEXT  STEPS  WITH  HOLLY   • Contact  me  with  quesDons   • Connect  and  follow  Expand  Socially  /  Offer   tesDmonial   •  Follow  Expand  Socially  on  LinkedIn:   hpp://www.linkedin.com/company/expand-­‐socially-­‐llc     •  Holly  directly  on  Linkedin:   hpp://www.linkedin.com/in/hollysolomon     •  Twiper:  @expandsocially   •  Facebook:  hpps://www.facebook.com/ExpandSociallyLLC