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Social Media Leadership Framework in Higher Education
The document discusses a leadership framework for social media use by senior student affairs officers (SSAOs) in higher education, emphasizing the importance of social media for student engagement and communication. It highlights the integration of social media in educational settings, which has led to improved student performance and faculty-student interactions. Additionally, it explores the characteristics and strategies of effective SSAOs on social media, promoting a philosophy of connectivity, authenticity, and responsiveness to student needs.
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Social Media Leadership Framework in Higher Education
- 1. Social Media Leadership Framework inHigher Education @josieahlquist #NASPA15
- 2. • Student AffairsRole in the Digital Space • SSAOs on Twitter • Leadership Framework for Social Media • Digital Decision Making Model
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- 4. Do you wantto connect with these students?
- 5. You have mypermission to Accept a Facebook request Interact on Twitter Instagram Follow With your Students
- 6. Reflect on your perspectiveof Social Media
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- 8. Can an #SaPro displayleadership in the digital space?
- 9. 25% of adultsonline in 2009 51% of adults online in 2011 52% of adults have two or more social media profiles (Tess, 2013). Facebook biggest growing demographic is 35 and older (Malesk & Peters, 2012). Generational Gaps are Shrinking
- 10. Social media integration inthe classroom has proven its’ weight
- 11. • Higher studentGPA’s • Creation of study groups • Increased faculty & student interaction • Students feeling more equip for the future Twitter powering up learning Cheung, Chiu, & Lee, 2011 Junco, Heighberger, & Loken, 2011 Laverie, Rinaldo, & Tapp, 2011
- 12. Grant Funded: NASPA RegionVI Award Award Winning: NASPA Technology Knowledge Community
- 13. Research Questions 1. Inwhat ways do senior level student affairs officers utilize and participate in social media in their leadership roles? 2. What leadership characteristics are shared by senior level student affairs officers who participate in social media?
- 14. What Would YouTweet?
- 20. 100% Twitter is Very Important– Important to their work professionally
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- 22. Digital Influence 0 12 3 4 5 6 7 8 9 1,000-3,000 6,000-9,000 11,000+ # of Tweets # of Tweets 0 1 2 3 4 5 6 7 8 9 0-1000 2,000-3,000 4,000+ # of Followers # of Followers Average 2,000 Average 3,000
- 23. Who has timefor Twitter?!
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- 26. What Would YouTweet?
- 30. The High Tech& High Touch #SApro
- 31. Digital Decision MakingModel Who How What Why Ahlquist, J. (2014)
- 32. Digital Decision MakingModel Digital Tools & Strategy User Engagemen t Digital Contribution Intended Purpose Ahlquist, J. (2014) Who WhyWhat How
- 33. Prioritize Relationships F2F =#SoMe Philosophy Strategic Communications Embracing Change Leadership Framework for Use of Social Media in Higher Education Ahlquist, J. (2014)
- 34. Social Media isabout Relationships not marketing Student Engagement Connecting People
- 35. “From being onTwitter I have better and more significant engagement with students. The number of students I impact and reach has significantly grown. I personally feel more connected to them.”
- 36. “I think partof my role online is a cheerleader, congratulating people, kind of patting them on the back, recognizing something that they've accomplished. A part of it I think is a connection role. We’re bridging people.” -Vice President in the Midwes
- 37. Value Added Approach to SocialMedia Use
- 38. =F2F(face to face) Philosophy #SoMe(socialmedia) Philosophy
- 39. Shared Leadership Philosophies Serviceto Students Community of Care Bring Your Whole Self
- 40. “Social Media elevatesa sense of humanity and a sense of positive spirit; uplifting our students and our institution.” -Vice President in the South “I want to be a student of students.” -Dean of Students in Southwest
- 41. Ready to bringyour Whole Self?
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- 46. High Tech-Touch #SaProis a Strategic Communicator
- 47. Your Campus Position InfluencesYour Online Impact
- 48. “I use socialmedia to stay out ahead of what issues are brewing - it is a huge value add along with the ability to give students an accurate feeling of how much we care and how one is engaged in a really timely effective manner.” -Vice President in the Midwest
- 49. SSAO Campus CustomerService Agents University News Real Time Information Campus Safety
- 50. What Would YouTweet?
- 52.
- 53. “My theory isif I don’t know it’s broke, we can’t fix it. And so, I don’t want to hear all the bad things. But, I need to hear what our students are experiencing.” - Dean of Students in the Midwest
- 54. “Social Media hasbeen a great tool for me as an SSAO. It requires staying up on literature, best practices, and has a degree of etiquette. If we follow the rules, and engage authentically, we can make a great impact with social media.” Have a National Impact Through Twitter
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- 57. Get Comfortable With change Nothaving the answers Learning from students
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- 59. What is Your SocialMedia Happy Place?
- 60. Where Do WeTweet From Here?
- 61. What Would YouTweet?
- 64. High Tech High Touch #SaPro PrioritizeRelationships F2F = #SoMe Philosophy Strategic Communication Embrace Change Digital Decision Making Model
- 65. Digital Decision MakingModel Twitter Student Engagemen t Contribute as Whole Self Strengthen Relationships & Communicatio n Ahlquist, J. (2014) Who Why What/Wher e How
- 66. Digital Decision MakingModel Twitter Student Engagemen t Contribute as Whole Self Strengthen Relationships & Communicatio n Ahlquist, J. (2014)
- 68. Be real Be thoughtful Respectpurpose of each digital community www.josieahlquist.com The Keys to Success as a Student Affairs Pro on Social Media:
- 69. Resources Eric Qualman: Socialnomics http://www.socialnomics.net/ EdCabellon: http://edcabellon.com/ Liz Gross: http://lizgross.net/ Joe Sabado: http://paulgordonbrown.com/ Kristin Abelle: www.savedbyabelle.com Paul Brown: http://paulgordonbrown.com/ Hashtags: #sachat #Casesmc #satech #hesm
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Editor's Notes
- #3 #IUPUIFSLSummit14
- #4 INSERT YouTube Video: Twitter Tutorial What is Twitter: https://www.commoncraft.com/video/twitter
- #7 Session Outline
- #16 DIFFERENT EXAMPLE
- #33 LOOK INTO RESULTS Digital contribution. This category considers the type of digital activity the participants were observed posting or that they self-reported during interviews. Participants made a number of common types of posts, including celebrating/appreciating others, promoting events, posting about events/holidays, sharing news/information, personal content, professional associations/hashtags, and responding to others directly. Posts celebrating others were posted consistently by the participants, with one vice chancellor explaining, “One of the things I do on Twitter is what I call campus celebrations. So, those are messages that have to do with how my teams are doing and how proud I am of my students or how proud I am of something the staff has done.” Tweeting at events, along with celebrating was also observed by another vice chancellor in the Midwest, who stated, “If you go up to my stuff [on Twitter] you see I’m attending events, I tweet pictures of people who get awards, I give some shout outs to faculty and things like that.” Intended Purpose Posting positively and recognizing others through Twitter was a major theme. A vice chancellor in the Midwest stated about his Twitter activity, This last piece was another behavior found when participants strategically engaged with students online, with the intent to have an in-person conversation. Participants described social media as a tool, especially for instant engagement and real-time information. This is an example of how a vice president approaches her Twitter usage, “The goal is [with technology] to make the connection. And then we can figure out how to move beyond the 140 characters, make it useful. That’s really what it is. It’s a tool.”
- #34 Philoslphy (value) : Whole Life Leadership
- #56 National Professional Presence NASPA #SAchat
- #58 Self Taught Graduate Students Learning as they go
- #65 Prioritize Relationships F2F & #SoMe Philosophy Strategic Communications Embracing Change