Social Media: Local Government Use
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Steven Clift discusses the role of online interaction in government, highlighting over 15 years of experience in engaging local communities through various digital platforms. A recent report shows high internet user engagement with government services and the increasing importance of social media in public policy communication. The document emphasizes the need for government officials to connect with citizens online, rather than waiting for them to reach out.
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Social Media: Local Government Use
- 1. Steven Clift stevenclift.com e-democracy.org @democracy Slides available now: http://slideshare.net/netclift
- 4. 15+ years of experience “interacting’ online within and “around” government
- 5. Hosts 30+ Local “Issues Forums” Mix of technology – e-mail, web, web feeds, Facebook,Twitter Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
- 7. 1.What the government lawyers don’t scare you (officials) from using. 2.What the open government advocates and social media mavens want. 3.What the public expects and to which they actually respond. Discussion on CityCamp Exchange: http://e-democracy.org/citycamp
- 8. Reaching people “where they are” via third party social media tools versus websites you ”own”
- 9. Source: Jeffery Levy, EPA
- 10. April 2010 report brings fresh data: 82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the 12 months preceding this survey: 48% of internet users have looked for information about a public policy or issue online with their local, state or federal government 46% have looked up what services a government agency provides 31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information 23% participate in the online debate around government policies or issues Agree or disagree on impact of social media in government
- 11. April 2010 report further reports: 21% who feel government posting on Facebook,Twitter very important: 17%Whites 31%African-American 33% Hispanic 18% College Educated 30%W/O High School Degree
- 13. Use of Twitter during San Bruno gas fire in California #sanbrunofire Tweeting assisted by nearby San Carlos gov that usedTwitter actively More: http://www.socialtimes.com/2010/09/san-bruno-fire/
- 14. Collecting links: http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
- 15. 5857 Mpls, 6700 St. Paul What is a “Liker” worth?
- 16. Uses mix of social tools. Official blog. Why must official sites be boring?
- 17. Very active on Twitter and Facebook Appear to be “personal” use. Not officially linked.
- 18. City of Minneapolis provides “toolkit”: Home page CMS Map, Picture, Pages with Links E-Newsletter Date Book
- 19. Cam “represents” across Net: Blog Facebook Profile Neighbor Issues Forums
- 20. UK Lessons AskBristol.org Redbridge.gov.uk – Budget balancer
- 21. Santa Cruz – UserVoice Kings County,WA Manor “Labs”Texas
- 22. Ongoing v. time-limited Recruit, recruit, recruit Expectations - Describe space accurately – who is LISTENING Facilitate – First person is best “Seed andWeed” – Actively share information and address problems in dialogue.
- 23. Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can ParticipateDB.or g – Excellent listing of projects and tools
- 24. Stillwater, MN page has 10,000 friends (over 50% of local residents) Citizen-run, what about government?
- 25. Be the government that connects with people. Help your government get it.
- 26. Conclusion … It is time for both government and elected officials to connect with their citizens where they “are” online and not wait for them to come to you.
- 28. http://e-democracy.org/sunshine 20+ Government 2.0 Reports Linked Earn Five “Suns,” 25 Draft Indicators Drafting guide for national League ofWomenVoters Representation Decision-Making Information Engagement Online Features
- 29. UsingTechnology to Build Community In-Depth Webinar, Podcast: http://e-democracy.org/webinars CityCamp – Local Gov 2.0 meet Citizens 2.0 http://citycamp.com http://e-democracy.org/citycamp - Forum
- 30. #edem – General e-democracy #opengov – Open Government #gov20 – Government 2.0 #opendata – Open Data #hyperlocal – Local News #citycamp – Local mix of everything above
- 31. Steven Clift [email protected] @democracy onTwitter +1-612-234-7072 netclift – on Skype Links http://blog.e-democracy.org http://e-democracy.org/p3 http://stevenclift.com Slides also available from: http://www.slideshare.net/netclift