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Social Media Management Tools: Pacific New Media
The document outlines various social media management tools for project management, community management, monitoring, posting, and automation. It provides details about platforms like Podio, Facebook Business Manager, Hootsuite, and Sprout Social, alongside their pricing and features. Additionally, it lists monitoring and measurement tools such as Google Alerts, Twilert, and Bit.ly, and emphasizes the importance of brand and keyword monitoring.
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Social Media Management Tools: Pacific New Media
- 1. Social Media Management Tools Project Management Monitoring Posting Community Management Automation Measuring Slides: slideshare.net/wahinemedia
- 3. What you shouldalready know Social media marketing strategy Community or target demographics Familiar with mechanics of social platforms General best practices
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- 6. Podio • http://podio.com • $9per month per employee • Organize communication • Manage client relations • Integrates with external tools • Completely customizable • Accessible by Apps Sign up here: https://podio.com/r/afMiRbHdhbkQeKY8N1r7dg
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- 8. Business Manager • http://business.facebook.com •Manage page and ad account access in one place • Required to convert if you have direct login (gray account) • Access via work email (privacy) • Tiered access: people/agency • Page v.s BM access
- 9. Google Alerts Twilert Gramfeed Trendsmap Hashtagify Hootsuite Monitoring
- 10. Google Alerts • http://google.com/alerts •Free • Email notifications for web results • Works best to monitor: • Brand name and variations • Industry keywords and trends • Competition names
- 11. Twilert • http://twilert.com • $9- $97 per month • Email notification for Twitter results
- 12. Gramfeed • http://gramfeed.com • Free •Monitor Geotags on Instagram • Bookmark any location • Download IG photos and videos
- 13. Trendsmap • http://trendsmap.com • Free- $19 per month • Browse real time trends on Twitter by location
- 14. Hashtagify • http://hashtagify.me • Searchhow people use hashtags, and relevant hashtags • Always do research surrounding brand themes!
- 15. Hootsuite • http://hootsuite.com • MonitorTwitter lists • Monitor keywords and hashtags • Utilize filters
- 16. Hootsuite SproutSocial Other options Publishing
- 17. Hootsuite • http://hootsuite.com • Hootsuitepublisher • Schedule/post to Facebook, Twitter, Google+, LinkedIn • Scheduling to Facebook*
- 18. Sprout Social • http://sproutsocial.com •Schedule/post to Facebook, Twitter, Google+, LinkedIn • Scheduling to Facebook*
- 19. Other Options • TweetDeck(Twitter) • Buffer App, Post Planner (Twitter, Facebook) • Curalate (Pinterest, IG, Tumblr) • Latergram (Instagram) • Do Share (Chrome Extension to schedule to personal G+)
- 20. AgoraPulse Shortstack Sprout Social wefollow / Klout Community Management
- 21. AgoraPulse • http://agorapulse.com • Costbased upon fans • Great for Facebook CRM • Assign “value” to actions
- 22. ShortStack • http://shortstack.com • Buildand install Facebook and/or Web Apps • Contests, giveaways, feeds,
- 23. Sprout Social • http://sproutsocial.com •Manage community in one thread: Inbox • Suggestions & Cleanup
- 24. wefollow / Klout •http://wefollow.com • http://klout.com • See who is influential about what topic • Follow and engage with people who are in your area of expertise!
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- 26. Dvlr.it • http://dlvr.it • Free,up to 5 feeds, 3 social profiles • Auto-feed RSS feed to social profiles
- 27. IFTTT (IfThisThenThat) • http://ifttt.com •Free • Advanced “recipes” to automate just about anything • Utilize the “browse” feature
- 28. bit.ly / ow.ly Hootsuite SimplyMeasured Iconosquare Measurement
- 29. bit.ly • Shrink anylinks you want to measure with bit.ly • Utilize browser shortcut • Reporting is robust • FREE!
- 30. ow.ly (Hootsuite) • Alwaysshrink links if you use Hootsuite for Twitter • Can shrink any link • Reporting comes with Hootsuite account
- 31. Hootsuite • Facebook, Twitter,ow.ly click analytics • Limited free reports • Auto send reports to email • Advanced reports additional cost • See sample report
- 32. SimplyMeasured • http://simplymeasured.com • Corporateand big brand solution • Costly • See example report
- 33. Iconosquare • http://iconosquare.com • Useto measure Instagram • Reports don’t download • Dates not customizable
- 34. Keep in touch! WahineMedia web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Karen Weikert @karenweikert Gwen Woltz @gjwahine Download this slideshow: http://slideshare.net/wahinemedia