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Social media metrics and measurement

The document discusses social media metrics and the importance of measuring social media effectiveness to drive improvement. It outlines various metrics across different platforms like Facebook, Twitter, LinkedIn, and Pinterest, emphasizing the need for a measurement strategy to enhance lead generation, customer retention, and brand awareness. Additionally, it provides resources, tools, and references for implementing social media measurement and analytics.

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Social Media Metrics and Measurement Michelle Post, Ph.D., CSMS
Amazing & Scary at the Same Time! Gary Kovacs: Tracking our online trackers http://on.ted.com/sWpr ©Michelle Post, Ph.D., CSMS
Lessons to Learn ©Michelle Post, Ph.D., CSMS
What is Social Media Metrics & Measurement? “Social metrics is the relatively young science of measuring social media to determine what kind of impact it is having.” (Walker, n.d., para. 1) ©Michelle Post, Ph.D., CSMS
Why do you need to measure Social Media? Simply stated: “What gets measured, gets improved.” ~ Rebekah Seragih ©Michelle Post, Ph.D., CSMS
ITS ALL ABOUT THE HOW ©Michelle Post, Ph.D., CSMS
Social Media Metrics Model Bartholomew, D. (n.d.). A New Framework for Social Media Metrics and Measurement [Blog posting]. Retrieved from http://bit.ly/1bw3ygi ©Michelle Post, Ph.D., CSMS
@Nichole_Kelly - The Three Primary Goals of Social Media Lead Generation Customer Retention Social Media Brand Awareness Kelly, N. (2013). How to measure social media, p. 13. ©Michelle Post, Ph.D., CSMS Indianapolis, IN: Que.
Creating a SM Measurement Strategy ©Michelle Post, Ph.D., CSMS
WHAT CAN YOU MEASURE? ©Michelle Post, Ph.D., CSMS
Facebook Analytics • • • • • • • • • • Admin Posts People Talking About This Stories Created User Mentions Total Reach Total Impressions Consumers Page Mentions Organic Reach Viral Reach Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
Twitter Analytics Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
LinkedIn Analytics • • • • • • • • • Size of your network Number of new invitations Number of LI profile views Times your profile shows up in a search Percentage of target audience profile views Interaction level Number of skills & expertise endorsements Number of recommendations Selling activity success Moran, G. (2013, June 9). Size Matters. How To Measure Your LinkedIn Social Selling Success [Blog post]. Retrieved from©Michelle Post, Ph.D., CSMS http://bit.ly/16UIP9j
Web Analytics • • • • • • Pages Pageviews Time on site Engagement Clicks Clickpaths • Referral websites traffic • Search engines traffic • Direct traffic • Top keywords • New visitors • Returning visitors • Bounce rate • Abandonment Hounsokou, F. (2013, February 11). 10 metrics to effectively track your website ©Michelle Post, Ph.D., [Slideshare post]. Retrieved from http://slidesha.re/17GRyqY CSMS
Blog Analytics • Total number of posts on your blog • Average number of posts per day • Average number of words per post • Total number of comments on your blog • Average number of comments per day • Average number of comments per post Wordpress.org. (n.d.). Advanced blog metrics [Blog post]. Retrieved from ©Michelle Post, http://wordpress.org/plugins/advanced-blog-metrics/ Ph.D., CSMS
YouTube Analytics Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
Google+ Analytics Brand Posts Reshares Circles Newly Added to Circles • Have you in Circles • • • • Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
Pinterest Analytics • • • • • • • • Average Repins per Pin Average Likes per Pin Average comments per Pin Average 2nd Degree Followers Follower Engagement Short Term Follower Engagement Reach Velocity • • • • • • • • • Impressions Reach Clicks Most Recent Most Repinned Most Clicked Top Fans and Influencers Top Pins Total Interactions Walter, E. (2013, August 12). The Ultimate Guide to Pinterest Metrics for Every Brand [INFOGRAPHIC]. Retrieved from http://bit.ly/17jTgin ©Michelle Post, Ph.D., CSMS
Instagram Analytics • • • • Likes Total Engagement Filters Best Time for Engagement Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
NOW ITS TIME TO TAKE ACTION & MEASURE! ©Michelle Post, Ph.D., CSMS
Apply the SMM&M Strategy ©Michelle Post, Ph.D., CSMS
REPORTS, TOOLS, BOOKS, & RESOURCES ©Michelle Post, Ph.D., CSMS
Free Reports • 30 social media metrics defined and explained - http://bit.ly/1iqrMip • Ian Cleary – Razor Social - http://www.razorsocial.com/ • The Social Media ROI Cookbook http://www.slideshare.net/Altimeter/the-social-media-roi-cookbook • Free Social Media Analytics in Excel & On The Web http://simplymeasured.com/free-social-media-tools • Guide to Twitter Analytics http://simplymeasured.com/blog/category/guide-to-twitter-analytics/ • Guide to Facebook Analytics http://simplymeasured.com/blog/category/guide-to-facebook-analytics/ • KISSmetrics FREE Marketing Guides http://blog.kissmetrics.com/marketing-guides/ ©Michelle Post, Ph.D., CSMS
Tools, Tools, & More Tools • Tools Used by the Experts http://www.razorsocial.com/category/asktheexpert/ • 10 free metrics tools - http://socialbrite.s3.amazonaws.com/10free-metrics-tools.pdf • Free social media tools - http://simplymeasured.com/free-socialmedia-tools • 39 Awesome Tools and Resources for Blogging and Social Media Marketing - http://bit.ly/11dZZFN • 50 Top Tools for Social Media Monitoring, Analytics, and Management – http://bit.ly/13sJc6I • Top 25 Free Website Grader Tools http://upcity.com/blog/2013/04/top-25-free-website-grader-tools/ ©Michelle Post, Ph.D., CSMS
Tools, Tools, & More Tools • 12 Awesome Pinterest Tools To Power Up Your Marketing http://bit.ly/14K6HMa • 29 Tools to Enhance Your Business Blog - http://bit.ly/10R7WTe • Free Twitter Analytic Tools: The Ultimate Guide http://www.razorsocial.com/free-twitter-analytics/ • 5 Free Instagram Analytics Tools One Must Use!! http://www.dazeinfo.com/2013/04/19/5-free-instagram-analyticstools-one-must-use/ • 5 Tools to Grow Your Presence on Google Plus http://bit.ly/VPuHmh • See who is tracking you (Lightbeam) https://addons.mozilla.org/en-US/firefox/addon/lightbeam/ • Advanced Blog Metrics – Wordpress Plugin http://wordpress.org/plugins/advanced-blog-metrics/ ©Michelle Post, Ph.D., CSMS
My Favorite Books ©Michelle Post, Ph.D., CSMS
Resources • 12 Must Read Analytics Blogs http://blog.crazyegg.com/2013/02/22/best-analytics-blogs/ • 40 Key Social Media Metrics Defined - http://bit.ly/Ta8Okt • 5 Social Media Metrics That Won't Slow You Down http://socialmediatoday.com/1607386/5-social-media-met • A Few Good Tools for Measuring and Monitoring Social Media http://bit.ly/pC5kma • How to Measure the Reach of Your Facebook Posts (and then Increase It) - http://www.postplanner.com/how-to-measureincrease-facebook-reach/ • How To Measure Your Facebook Page Performance [INFOGRAPHIC] - http://bit.ly/10sRInJ • The Minimalist’s Guide To Social Media Metrics http://mklnd.com/14xbtbO ©Michelle Post, Ph.D., CSMS
Resources • 10 useful Google Analytics custom dashboards http://bit.ly/12QO8Qw • Gerry Moran Infographic: 9 Simple Ways to Measure Facebook and Twitter Success - http://bit.ly/17eIVE1 • Get A Pulse: The Best Social Media Metrics To Track For Your Brand - http://bit.ly/1eVylYk • How to Use Pinterest Analytics: 6 Metrics Worth Measuring - http://www.socialmediaexaminer.com/pinterestanalytics/ • Making the Most of LinkedIn Insights http://bit.ly/135wPiV • Top Ten Steps to Measure Social Media Return on Investment (ROI) - http://bit.ly/KmjiYC ©Michelle Post, Ph.D., CSMS
REFERENCES ©Michelle Post, Ph.D., CSMS
References • Bartholomew, D. (n.d.). A New Framework for Social Media Metrics and Measurement [Blog posting]. Retrieved from http://bit.ly/1bw3ygi • Hounsokou, F. (2013, February 11). 10 metrics to effectively track your website [Slideshare post]. Retrieved from http://slidesha.re/17GRyqY • Kelly, N. (2013). How to measure social media. Indianapolis, IN: Que. • Moran, G. (2013, June 9). Size Matters. How To Measure Your LinkedIn Social Selling Success [Blog post]. Retrieved from http://bit.ly/16UIP9j ©Michelle Post, Ph.D., CSMS
References • Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. Retrieved from http://bit.ly/Ta8Okt • Walker, L. (n.d.). Social Metrics: What Does It Mean? [Blog post]. Retrieved from http://personalweb.about.com/od/socialmediaresearc h/a/Social-Metrics.htm • Walter, E. (2013, August 12). The Ultimate Guide to Pinterest Metrics for Every Brand [INFOGRAPHIC]. Retrieved from http://bit.ly/17jTgin • Wordpress.org. (n.d.). Advanced blog metrics [Blog post]. Retrieved from http://wordpress.org/plugins/advanced-blog-metrics/ ©Michelle Post, Ph.D., CSMS
IMAGE CREDITS ©Michelle Post, Ph.D., CSMS
Image Credits • Buzztimebusiness. (2012). Measuring social media [Image file]. Retrieved from http://bit.ly/I2pMiV • Dashoflime.co.za. (2012). Facebook-Measuring1 [Image file]. Retrieved from http://bit.ly/1efv6Kr • Icdn5.digitaltrends.com. (n.d.). twitter-analytics-3650x0 [Image file]. Retrieved from http://bit.ly/1fRlfLj • Hudsonhorizons.com. (n.d.). Googleanalyticsyoutube [Image file]. Retrieved from http://bit.ly/18LAzEl • Venturebeat. (2011). Google-plus-businesses [Image file]. Retrieved from http://bit.ly/1aoEwm9 ©Michelle Post, Ph.D., CSMS
Image Credits • Media.licdn.com. (n.d.). 3871215 [Image file]. Retrieved from http://bit.ly/185miYw • Alexanders.com. (2013). Measuring-pinterest [Image file]. Retrieved from http://bit.ly/I2snJw • Whitehatmedia.com. (n.d.). Instagram [Image file]. Retrieved from http://bit.ly/19CqeKj • Intersearchmedia.com. (2013). Web-Analytics-Function-Diagram [Image file]. http://bit.ly/Ie5nqc • Cdn.impactbnd.com. (2013). Analytics-Blog-690x426 [Image file]. Retrieved from http://bit.ly/1iqWuIe • Kcerny.files.wordpress.com. (2011). fotolia_30498382_xs [Image file]. Retrieved from http://kcerny.files.wordpress.com/2011/07/fotolia_30498382_xs.jp g ©Michelle Post, Ph.D., CSMS
ABOUT DR. POST ©Michelle Post, Ph.D., CSMS
Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS

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In this document
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Introduction to social media metrics and its impact, highlighting importance and key lessons.

Social Media Metrics defined as the science of measuring online impact; emphasizes measurement importance for improvement.

Overview of how to measure social media metrics; outlines the primary goals: lead generation, retention, and brand awareness.

Strategies for measuring social media effectiveness; questions on what aspects can be measured.

Key Facebook analytics metrics include reach, impressions, user mentions, and engagement indicators.

Overview of Twitter analytics and metrics for measuring social engagement and performance.

LinkedIn analytics covering network size, invitations, profile views, and interaction levels.

Web analytics focus on user engagement metrics like pageviews, time on site, and traffic sources.

Blog analytics metrics including post count, comments, and engagement rates.

YouTube analytics metrics to assess video performance and engagement.

Google+ analytics focus on brand posts, reshares, and user engagement statistics.

Pinterest analytics measuring engagement through repins, likes, and overall reach.

Instagram metrics including likes, total engagement, and engagement timing.

Encouragement to apply measurement strategies and take action toward effective social media analytics.

Compilation of tools, free reports, and resources for effective measurement and analysis.

Listing of recommended books and online resources for advanced analytics and measurement strategies.

References and credits section providing source attributions and additional information.

Social media metrics and measurement

  • 1.
    Social Media Metricsand Measurement Michelle Post, Ph.D., CSMS
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    Amazing & Scaryat the Same Time! Gary Kovacs: Tracking our online trackers http://on.ted.com/sWpr ©Michelle Post, Ph.D., CSMS
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    Lessons to Learn ©MichellePost, Ph.D., CSMS
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    What is SocialMedia Metrics & Measurement? “Social metrics is the relatively young science of measuring social media to determine what kind of impact it is having.” (Walker, n.d., para. 1) ©Michelle Post, Ph.D., CSMS
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    Why do youneed to measure Social Media? Simply stated: “What gets measured, gets improved.” ~ Rebekah Seragih ©Michelle Post, Ph.D., CSMS
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    ITS ALL ABOUTTHE HOW ©Michelle Post, Ph.D., CSMS
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    Social Media MetricsModel Bartholomew, D. (n.d.). A New Framework for Social Media Metrics and Measurement [Blog posting]. Retrieved from http://bit.ly/1bw3ygi ©Michelle Post, Ph.D., CSMS
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    @Nichole_Kelly - The ThreePrimary Goals of Social Media Lead Generation Customer Retention Social Media Brand Awareness Kelly, N. (2013). How to measure social media, p. 13. ©Michelle Post, Ph.D., CSMS Indianapolis, IN: Que.
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    Creating a SMMeasurement Strategy ©Michelle Post, Ph.D., CSMS
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    WHAT CAN YOUMEASURE? ©Michelle Post, Ph.D., CSMS
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    Facebook Analytics • • • • • • • • • • Admin Posts PeopleTalking About This Stories Created User Mentions Total Reach Total Impressions Consumers Page Mentions Organic Reach Viral Reach Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
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    Twitter Analytics Shively, K.(2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
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    LinkedIn Analytics • • • • • • • • • Size ofyour network Number of new invitations Number of LI profile views Times your profile shows up in a search Percentage of target audience profile views Interaction level Number of skills & expertise endorsements Number of recommendations Selling activity success Moran, G. (2013, June 9). Size Matters. How To Measure Your LinkedIn Social Selling Success [Blog post]. Retrieved from©Michelle Post, Ph.D., CSMS http://bit.ly/16UIP9j
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    Web Analytics • • • • • • Pages Pageviews Time onsite Engagement Clicks Clickpaths • Referral websites traffic • Search engines traffic • Direct traffic • Top keywords • New visitors • Returning visitors • Bounce rate • Abandonment Hounsokou, F. (2013, February 11). 10 metrics to effectively track your website ©Michelle Post, Ph.D., [Slideshare post]. Retrieved from http://slidesha.re/17GRyqY CSMS
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    Blog Analytics • Totalnumber of posts on your blog • Average number of posts per day • Average number of words per post • Total number of comments on your blog • Average number of comments per day • Average number of comments per post Wordpress.org. (n.d.). Advanced blog metrics [Blog post]. Retrieved from ©Michelle Post, http://wordpress.org/plugins/advanced-blog-metrics/ Ph.D., CSMS
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    YouTube Analytics Shively, K.(2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
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    Google+ Analytics Brand Posts Reshares Circles NewlyAdded to Circles • Have you in Circles • • • • Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
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    Pinterest Analytics • • • • • • • • Average Repinsper Pin Average Likes per Pin Average comments per Pin Average 2nd Degree Followers Follower Engagement Short Term Follower Engagement Reach Velocity • • • • • • • • • Impressions Reach Clicks Most Recent Most Repinned Most Clicked Top Fans and Influencers Top Pins Total Interactions Walter, E. (2013, August 12). The Ultimate Guide to Pinterest Metrics for Every Brand [INFOGRAPHIC]. Retrieved from http://bit.ly/17jTgin ©Michelle Post, Ph.D., CSMS
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    Instagram Analytics • • • • Likes Total Engagement Filters BestTime for Engagement Shively, K. (2012, December 20). 40 Key social metrics defined [Blog post]. ©Michelle Post, Ph.D., CSMS Retrieved from http://bit.ly/Ta8Okt
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    NOW ITS TIMETO TAKE ACTION & MEASURE! ©Michelle Post, Ph.D., CSMS
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    Apply the SMM&MStrategy ©Michelle Post, Ph.D., CSMS
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    REPORTS, TOOLS, BOOKS,& RESOURCES ©Michelle Post, Ph.D., CSMS
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    Free Reports • 30social media metrics defined and explained - http://bit.ly/1iqrMip • Ian Cleary – Razor Social - http://www.razorsocial.com/ • The Social Media ROI Cookbook http://www.slideshare.net/Altimeter/the-social-media-roi-cookbook • Free Social Media Analytics in Excel & On The Web http://simplymeasured.com/free-social-media-tools • Guide to Twitter Analytics http://simplymeasured.com/blog/category/guide-to-twitter-analytics/ • Guide to Facebook Analytics http://simplymeasured.com/blog/category/guide-to-facebook-analytics/ • KISSmetrics FREE Marketing Guides http://blog.kissmetrics.com/marketing-guides/ ©Michelle Post, Ph.D., CSMS
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    Tools, Tools, &More Tools • Tools Used by the Experts http://www.razorsocial.com/category/asktheexpert/ • 10 free metrics tools - http://socialbrite.s3.amazonaws.com/10free-metrics-tools.pdf • Free social media tools - http://simplymeasured.com/free-socialmedia-tools • 39 Awesome Tools and Resources for Blogging and Social Media Marketing - http://bit.ly/11dZZFN • 50 Top Tools for Social Media Monitoring, Analytics, and Management – http://bit.ly/13sJc6I • Top 25 Free Website Grader Tools http://upcity.com/blog/2013/04/top-25-free-website-grader-tools/ ©Michelle Post, Ph.D., CSMS
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    Tools, Tools, &More Tools • 12 Awesome Pinterest Tools To Power Up Your Marketing http://bit.ly/14K6HMa • 29 Tools to Enhance Your Business Blog - http://bit.ly/10R7WTe • Free Twitter Analytic Tools: The Ultimate Guide http://www.razorsocial.com/free-twitter-analytics/ • 5 Free Instagram Analytics Tools One Must Use!! http://www.dazeinfo.com/2013/04/19/5-free-instagram-analyticstools-one-must-use/ • 5 Tools to Grow Your Presence on Google Plus http://bit.ly/VPuHmh • See who is tracking you (Lightbeam) https://addons.mozilla.org/en-US/firefox/addon/lightbeam/ • Advanced Blog Metrics – Wordpress Plugin http://wordpress.org/plugins/advanced-blog-metrics/ ©Michelle Post, Ph.D., CSMS
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    Resources • 12 MustRead Analytics Blogs http://blog.crazyegg.com/2013/02/22/best-analytics-blogs/ • 40 Key Social Media Metrics Defined - http://bit.ly/Ta8Okt • 5 Social Media Metrics That Won't Slow You Down http://socialmediatoday.com/1607386/5-social-media-met • A Few Good Tools for Measuring and Monitoring Social Media http://bit.ly/pC5kma • How to Measure the Reach of Your Facebook Posts (and then Increase It) - http://www.postplanner.com/how-to-measureincrease-facebook-reach/ • How To Measure Your Facebook Page Performance [INFOGRAPHIC] - http://bit.ly/10sRInJ • The Minimalist’s Guide To Social Media Metrics http://mklnd.com/14xbtbO ©Michelle Post, Ph.D., CSMS
  • 28.
    Resources • 10 usefulGoogle Analytics custom dashboards http://bit.ly/12QO8Qw • Gerry Moran Infographic: 9 Simple Ways to Measure Facebook and Twitter Success - http://bit.ly/17eIVE1 • Get A Pulse: The Best Social Media Metrics To Track For Your Brand - http://bit.ly/1eVylYk • How to Use Pinterest Analytics: 6 Metrics Worth Measuring - http://www.socialmediaexaminer.com/pinterestanalytics/ • Making the Most of LinkedIn Insights http://bit.ly/135wPiV • Top Ten Steps to Measure Social Media Return on Investment (ROI) - http://bit.ly/KmjiYC ©Michelle Post, Ph.D., CSMS
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  • 30.
    References • Bartholomew, D.(n.d.). A New Framework for Social Media Metrics and Measurement [Blog posting]. Retrieved from http://bit.ly/1bw3ygi • Hounsokou, F. (2013, February 11). 10 metrics to effectively track your website [Slideshare post]. Retrieved from http://slidesha.re/17GRyqY • Kelly, N. (2013). How to measure social media. Indianapolis, IN: Que. • Moran, G. (2013, June 9). Size Matters. How To Measure Your LinkedIn Social Selling Success [Blog post]. Retrieved from http://bit.ly/16UIP9j ©Michelle Post, Ph.D., CSMS
  • 31.
    References • Shively, K.(2012, December 20). 40 Key social metrics defined [Blog post]. Retrieved from http://bit.ly/Ta8Okt • Walker, L. (n.d.). Social Metrics: What Does It Mean? [Blog post]. Retrieved from http://personalweb.about.com/od/socialmediaresearc h/a/Social-Metrics.htm • Walter, E. (2013, August 12). The Ultimate Guide to Pinterest Metrics for Every Brand [INFOGRAPHIC]. Retrieved from http://bit.ly/17jTgin • Wordpress.org. (n.d.). Advanced blog metrics [Blog post]. Retrieved from http://wordpress.org/plugins/advanced-blog-metrics/ ©Michelle Post, Ph.D., CSMS
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  • 33.
    Image Credits • Buzztimebusiness.(2012). Measuring social media [Image file]. Retrieved from http://bit.ly/I2pMiV • Dashoflime.co.za. (2012). Facebook-Measuring1 [Image file]. Retrieved from http://bit.ly/1efv6Kr • Icdn5.digitaltrends.com. (n.d.). twitter-analytics-3650x0 [Image file]. Retrieved from http://bit.ly/1fRlfLj • Hudsonhorizons.com. (n.d.). Googleanalyticsyoutube [Image file]. Retrieved from http://bit.ly/18LAzEl • Venturebeat. (2011). Google-plus-businesses [Image file]. Retrieved from http://bit.ly/1aoEwm9 ©Michelle Post, Ph.D., CSMS
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    Image Credits • Media.licdn.com.(n.d.). 3871215 [Image file]. Retrieved from http://bit.ly/185miYw • Alexanders.com. (2013). Measuring-pinterest [Image file]. Retrieved from http://bit.ly/I2snJw • Whitehatmedia.com. (n.d.). Instagram [Image file]. Retrieved from http://bit.ly/19CqeKj • Intersearchmedia.com. (2013). Web-Analytics-Function-Diagram [Image file]. http://bit.ly/Ie5nqc • Cdn.impactbnd.com. (2013). Analytics-Blog-690x426 [Image file]. Retrieved from http://bit.ly/1iqWuIe • Kcerny.files.wordpress.com. (2011). fotolia_30498382_xs [Image file]. Retrieved from http://kcerny.files.wordpress.com/2011/07/fotolia_30498382_xs.jp g ©Michelle Post, Ph.D., CSMS
  • 35.
    ABOUT DR. POST ©MichellePost, Ph.D., CSMS
  • 36.
    Michelle Post, Ph.D.,CSMS ©Michelle Post, Ph.D., CSMS