Social Media & Online Marketing
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The document discusses social media marketing strategies for Facebook. It recommends defining your target audience and marketing goals. This includes crafting messages tailored to your audience and applying Facebook tactics like advertising, contests and events. Some key metrics are mentioned, such as the large number of Facebook users globally and in Egypt. Overall best practices emphasized include engaging authentically with your audience and providing value to build your brand awareness and community over time.
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Social Media & Online Marketing
- 1. Instructed on: 17- Feb -2012 | Session: #05 Mostafa Hussien Topic Code: MRV-01-2012 All Copy Rights Saved to the 7th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/2012 www.scci-cu.com
- 3. 1.6 million people pass through Times Square each day. with 276,000 of them actually working there.
- 5. S O C I A Social Media is about the people! Not about L your business. Provide for the people and the M people will provide for you. E Matt Goulart, webstarcontent.com D I A
- 6. S O The Power of Social Media C I A L M In October 2011, Social Networking reached E D I 1.2 billion users. 82.4% of the world’s online population. A
- 7. S O C I A L M E Is the number of users on Facebook D I A
- 8. S O C I A If Facebook Were A Country, It L Would Be The 3rd Most Populated M after China and India. E D I A
- 9. Social Media in Egypt
- 10. S O C 6 I A 5 L 4 Series 1 3 Series 2 M 2 Series 3 E Currently, there are 9,544,400 Facebook users in Egypt, grew by 1 more than 991,140 in the last 6 months which makes it #20 in D 0 the ranking of all Facebook statistics by country. I Category 1 Category 2 Category 3 Category 4 A
- 11. S O 60% C 50% I 40% A The most popular 30% L online activities 20% among Egyptian 10% M Internet users are: 0% E D I A
- 12. S O C TOP 5 brands in Egypt I A Vodafone Egypt L Coca-Cola Egypt Pepsi Masr M Nokia Egypt E Etisalat Misr (community) D 0 400,000 800,000 1,200,000 I A
- 14. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message. • Applying some Facebook marketing resources.
- 15. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message. • Applying some Facebook marketing resources.
- 17. Define your Audience • Who are they ? • How they want to be spoken to ? • What is the message they want to receive ?
- 18. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message. • Applying some Facebook marketing resources.
- 19. Marketing Goals • Building your brand awareness. • Driving your sales. • Forming a community of people who share your values. (video) • Listening to feedback about your brand.
- 20. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message. • Applying some Facebook marketing resources.
- 21. S O C I A To utilize Social Media tools effectively and properly, L you must absolutely generate spontaneous communications in direct response to what others are M saying or to what is happening in that moment. Be E yourself. Be conversational. Be engaged. D Aliza Sherman, Co-Founder of Conversify I A
- 22. Developing Facebook Marketing Plan • Targeting your Audience. • Identifying your marketing Goals. • Crafting your message. • Applying some Facebook marketing tactics.
- 23. Applying some Facebook marketing tactics • Presence. • Advertising. • Applications. • Contests. • Events.
- 24. Seven Reasons Why Your Business Needs a Facebook Page • Get More Attention from Search Engines. • Enter the Social Network Community. • Target a Global Digital Audience. • Attract Unlimited New Clients. • Run a Promotion Just for Your Fans. • Host a Fabulous Event. • Promote a Worthy Cause.
- 25. Seven Business Etiquette Tips for Facebook • Don’t Forget Birthday Greetings. • Keep It Clean. • Dress Your Page Up with Applications. • Respect the Wall. • Be Careful When Talking to Strangers. • Don’t Be Afraid to Ignore a Fan. • Maintain Your Privacy.
- 26. S O C I A You can’t buy attention anymore. Having a huge L budget doesn’t mean anything in Social Media…The old paradigm was pay to play. Now you get back what M you authentically put in. You’ve got to be willing to play E to play. D Alex Bogusky, Co-Chairman of CP&B I A