Social media presentation
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Social media optimization is a process of optimizing websites and blogs to be more visible in social media searches, more easily linked to by other sites, and more frequently discussed online. It has become important due to the large amount of online content being created. LinkedIn specifically can help with optimization through tactics like having a professional headline and summary, customizing anchor text for links, joining relevant groups, and linking your profile on other sites and materials to increase visibility. Keywords are also important to include throughout your profile to help with searchability.
Social media presentation
- 1. Social Media Optimization An Easy Guide to Marketing and Promoting your Social Media By: Rohit Bhargava Ogilvy, Updated By: Dennis Gonzales Young&Rubicam, David Ramos Nest Seekers Int’l
- 2. What is Social Media Optimization? A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media.
- 3. Why do we need it? The Shifting Media Landscape • Everyone is a content creator • Technorati currently indexes nearly 60 million blogs • Google searches for most terms return millions of results Bottom Line: There is an increasing amount of “noise”online –which is leading to … •The rise of human filtered search •The long tail, meganicheand wisdom of crowds
- 4. Help Your Content Travel, Syndicating and submitting your content … •Don’t be afraid to submit your own posts to sites like Digg or Marktd, assuming the content is relevant (relevancy is key)
- 5. Stand Out
- 7. Keywords, Keywords, Keywords •Professional headline (add location, special skill, be memorable) •Current Job + Workplace, Summary •Interests, Groups, Experience and Education sections •Google loves to crawl Linkedin profiles Professional Headline
- 8. Use the vanity URL •Helps you rank for your own name on search engines (SEO friendly URL) •Easy to remember if shared on business cards and email signatures
- 9. Custom anchor text for links •Default – My Blog, My Company, My Website •Passes “linkjuice” to your other domains for chosen keywords •LinkedIn = Very trusted domain
- 10. Join/Start related groups •Find groups where other industry professionals have joined and look to participate in these groups. •Adds value to your profile and helps you to get found by other industry contacts.
- 11. Link to your Profile •On your blog or personal site •On your Twitter account •Facebook and other social sites •Business cards •Email Signatures
- 12. Link to your Profile •Allows search engines to crawl all your profile content •Allows potential partners/employers/clients to scan your profile
- 13. Bonus Tips Add your events Link your blog Frequent status updates Sync your account with Twitter Small changes = Increased visibility = Increased opps