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Social Media
Redesign School Culture & Learning
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
facebook: facebook.com/michael.w.niehoff
website: michaelniehoff.com
Michael W. Niehoff
Systems & Leadership Coach, FCOE
Former Principal Minarets HS
Google Certified Teacher
Past CUE/CVCUE Site Leader of the Year
Past Region IX ACSA Secondary Principal of the Year
follow me:
@mwniehoff
and I’ll
follow you
How could Social Media enhance your
school community and learning culture?
TODAY’S LEARNING THEMES/GOALS:
How can you enhance your leadership and
professional growth through social media?
How can you model Digital Citizenship
& Professionalism model for
your staff & students?
How can Social Media be a
transformational tool for you, your
staff, your students and your school?
Social Media
The New Literacy
c
o
n
t
e
s
t
#casc
c
o
n
t
e
s
t
#casc
• As education leaders, can we
afford to dismiss, ignore and/or
not participate? Why orWhy not?
Question?
#casc
Higher Education
27 percent of respondents
said they had Googled
prospective students, and
26 percent had looked up
applicants on Facebook.
35 percent said they
found something that
negatively impacted an
applicant's chances of
acceptance.
Higher Education
37 percent of employers
said they used social media
to screen applicants, and
over 65 percent checked
out applicants' Facebook
profiles.
Professional World
According to a recent
study, 1 in 10 job seekers
h a v e l o s t a j o b
opportunity because of
their social media profile.
Professional World
In the U.S. alone, the total
was 8 percent among
those 16 to 24 years old
and 5 percent for those
25 to 34 years old.
Professional World
• So is Social Media A Literacy? If
so, why? If not, why?
Question?
#casc
Social Media Presentation for CASC/FCOE
training?
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
–Electronic Communications: Adapting
presentation materials for web -based,
videoconference, and teleconference formats;
tailoring the agenda and content for a
geographically diverse audience; using social
media effectively.
training?
ONE’S
PLN
Social Media Presentation for CASC/FCOE
YOUR
PERSONAL
BRAND
ART
MUSIC
PHOTOGRAPHY
PERFORMANCE
WRITING
BUSINESS
PUBLISHING
#casc
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY
News Feed Right?
Event Promotion
Curriculum..
live feeds from the classroom
Opportunities
Student Recognition
Awards....
Your LivingYearbook
Staff Recognition
Motivational, Inspirational
Professional Issues
Sharing Student Work
Sharing Staff Work
Social Emotional Health
Cultural/Diversity Ed.
Field Trips, Real World
Alumni Connections
bonus item
from your
phone #casc
INSTRUCTIONAL
USES
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
Social Media Presentation for CASC/FCOE
should you be
friends with and/or
connected with
students on
social media?
#casc
Lessons...
• For example... Create a
hashtag ...
• #FrenchRevolution
• Takes users straight to
“your own space” on
Twitter..this is like having
an on-line class
• Instantly becomes an on-
line threaded discussion
that outlasts the shelf life
of that class that day
Surveys and Opinions
without talking to you
• Instant results by favorites and retweets to
your lessons, events and projects
Relationships w/students
• 140 characters
does not seem
like a great deal
until you see
them in their
own twitter
world.
• Reciprocity
• Accountability
• What is really
important
THE FOLLOWING...
• Those who follow
• Those who have followers
• Why?
#caedchat
(Sundays @ 8:00 p.m.)
Social Media Presentation for CASC/FCOE
Social Media Recogntion
what if select
students had
admin. rights to
your school’s
social media?
#casc
Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY
Is your role to LEAD CHANGE
or MANAGE CHANGE?
#casc
twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Social Media
A New Literacy
These slides
@ slideshare.net
Your School Site’s Facebook?
Your School Site’s Twitter

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Social Media Presentation for CASC/FCOE