Social Media Scheduling - Save Time & Engage Your Audience
- 1. Social Media Scheduling - Save Time & Engage Your Audience WWW.THEORUBY.COM Simplifying the process of building your business online
- 2. Understand the purpose of posting on social media (Why) Decide which social media channels suit your business (What) Create a basic schedule / plan (When) Decide which scheduling tool to use. (Where) Create a basic post template with 5 key elements (How) Understand the importance of engagement (Engage) Key aims: Follow the 6 point plan
- 3. Save time and schedule in advance Maintan a consistent and meaningful social feed Manage multiple accounts from one place Easily change the content, image and time Grows with you from basic posting to advanced social media management (SMM) Benefits of Social Media Scheduling
- 4. Brand awareness Lead generation Customer engagement & retention Sourcing partners and suppliers Highlighting milestones and building a legacy What is the value for the reader, is there a clear purpose? Why: Defining the purpose of posting on social media
- 5. List 5 post ideas for your business News / Events / Offers / Milestones / Guides Name 2 outcomes you are hoping for traffic, bookings, sales, partnerships, branding Why: Defining the purpose of posting on social media
- 6. Facebook Instagram Google Business LinkedIn for B2B Focus on where your target audience spends their time and engages. Post in a tone that suits your brand and the platform. What: Which social media platforms (channels) should you use?
- 7. What: Which social media platforms (channels) should you use? Where do your customers spend their time Which platform suits your tone and style Where do your customers buy / engage with others
- 8. Use a tool that is easy for you to manage Try to plan for the next 2-4 weeks as a minimum Plan around events, offers, seasons, milestones Factor in school holidays and national days Always think about your target audience Days of the week have psychological importance (Excel, Airtable, Word, Trello) When: Time, Day, Frequency
- 10. When: Time, Day, Frequency Which tool is best for you airtable / excel / trello / word / other Is there anything stopping you using it? What days do you think are suitable Set a plan to test Personally - I find Tuesdays, Thursdays and Sundays work well Tuesday - quick update Thursday - longer guide Sunday - Fun personal post!
- 11. Publer.io - Simple and free with restrictions Facebook Business - Free but restricted Canva - Content Planner - Great but need pro version Hootsuite - great but has become expensive Sprout - For teams to manage multiple accounts Where: Choose the platform that is right for you
- 13. Title / Headline Detail / Description Action / Link Engage # @ Image Canva training & workshop coming soon! How: Create a winning template for your posts
- 14. Engagement: Like, Share, Comment & Reply Ask questions, create polls and posts that require a response Like, Share and comment on related posts Share your posts in related groups with their permission Tag and mention others who have impact Make a list of the most active facebook groups for your niche Don't spam groups always add value! The power of engagement is underestimated
- 15. Seek inspiration from others on social media and follow It's ok to post on all your channels at the same time Look at the facebook ads library Ask for feedback from friends when you are first starting out Book a 30 minute slot each week to sit and create posts Tips & Tricks
- 16. Why? Define the purpose What? Decide which channels to use When? Decide the time and days and plan ahead - convenience Where? Choose a scheduling tool that works for you on your chosen scheduler How? Create styles for future posts / written templates Engage! Don't forget to share, like, comment and reply! Recap
- 17. THANK YOU Please get in touch if you have any questions [email protected] 07709 852 364 Subscribe to receive Bitesize Marketing Guides www.theoruby.com/news