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Social Media Strategy
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
In this document
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Introduction to a social media strategy focusing on profile optimization, content delivery, engagement, and conversion.
Strategies for building an audience through profile optimization, targeted advertisements, and KPI tracking for growth.
Detailed scheduling for various content types across social platforms and KPIs for measuring engagement.
Engagement strategies focusing on response times and actions to maintain active interactions with the audience.
Strategies for converting audience engagement into website clicks and tracking conversions.
List of social media platforms utilized in the strategy for audience engagement and content dissemination.
Tools required for effective social media management, newsletters, content creation, and editing.
Social Media Strategy
- 1. Social Media Strategy PTRENTALINX MEDIA SINERGI
- 2. Global Strategy •Profil Optimization •Ads •ActivelyInvolved Build Audience •Teaser & Long status •Meme & Fotography •News release •Infographic •Video Content Delivery •Tweet & status •Comment •Email Engagement •Promo •Teaser Convertion KPI KPI KPI KPI
- 3. Build Audience StrategyProfilOptimize •Cover page • Logo • Name • Description • Title Advertisement • Demographic • Ads material • Timing • Budget ActiveInvolved • Join group • Active member • Comment, like, share
- 4. Build Audience KPI Follower /Fans Growth Cost spent
- 5. Content Delivery Strategy Hari1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fb Tw Tube Pin G+ Link Ins Blog mail Tweet 2 2 2 2 2 2 2 2 2 2 2 2 2 2 √ √ √ Long 1 1 1 1 1 1 1 √ √ √ Meme 1 1 1 1 1 √ √ √ √ √ √ Foto 1 1 1 1 1 √ √ √ √ √ Article 1 1 √ √ √ √ √ √ Info graphic 1 √ √ √ √ √ Video 0.5 √ √ √ √ √ √ √ √ √
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- 7. Engagement Strategy • Respontime paling lambat 2 jam sejak tweet (khusus mention) atau write to wall. Respon minimal adalah RT atau like atau love atau +1’s • Untuk RT, tidak perlu di- respon Tweet • Untuk pertanyaan, target repon sama dengan Tweet Comment • Respon paling lambat 2 jam sejak email masuk, diluar jam kerja paling lambat 4 jam Email
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- 11. Social Media Used Facebook Twitter YoutubeGoogle+ Instagram LinkedIn Pinterest Blog Newsletter
- 12. Tools Requirement SocMed Management •One ring to rule them all • Hootsuite.com ($8.99/m) Newsletter • Subscribe, blast and report • Mailchimp.com ($10- $25/m) Image Editor • Easily image editing • Picmonkey.com ($33/y) Article Writer • Penulis sesuai pesanan • IDR12rb – IDR15rb Video Maker • Bikin video gampang • Wevideo.com ($48/y) Free Photostock • Deathtothestockphoto • Gratisography • Pixabay