Social Media Success Stories

It’s My Party and I’ll Post if I Want To
or
How I used a picture of my pastor
naked to pack the church
Social Media Success Stories
Viqui Dill @viqui_dill
InterChange Conference #InterChangeNE
@STCNewEngland #STCorg

Icebreaker: Who are you?
• Who are you?
• How do you use social media?
@viqui_dill @STCNewEngland #STCorg #InterChangeNE

Agenda: What’s really going on?
• What is EdgeRank?
• Facebook story #1
• Facebook story #2
• Other social media sites

Expectations:
What do you want to chat about?
• Have fun
• Get out on time
• Hear stories
• Learn new ways to connect
• Off topic at least once
• How to manage the insane number of SM outlets
• What are the superpowers of each tool
• Marketing, pushing out, boost the signal

Social Media is big big big
• My town is a facebook town
• Our industry is a twitter and LinkedIn industry
• It’s free
• Use it wisely

What is EdgeRank?
• EdgeRank is an algorithm developed by
Facebook to govern what is displayed—
and how high—on the News Feed.
http://www.whatisedgerank.com/

How do we leverage EdgeRank?
• Affinity is user-to-user
– The more users tagged in a post, the more
chances you have of triggering an appearance in
the News Feed of another user
– Tag as many users as apply to a post

• Weight is heavier for photos and video than
for text
– Create a meme instead of just typing the message
– Create a meme in which you can appropriately tag
users

• Time decay depends on the best times to
catch users on Facebook
– Check your insights for times of day
– Check your insights for days of the week

Story #1: Naked Chris
• Objective:
– Get every seat at Chris’ licensing celebration full
• Gameplan
– Create a bunch of crazy meme invitations
– Tag a bunch of folks in the memes
– Post them regularly

Current reality
• Link only post reached 36 people
– 1 like
– 0 comments

• Naked Chris meme
– 3 tags
– Link to event
• Results
– 13 comments
– 27 likes
– 428 interactions
Crazy meme #1

Crazy meme #2
• American Gothic meme
– 1 comment
– 7 likes

Crazy meme #3
• Dog poker meme
– 8 likes
– 6 comments

Crazy meme #4
• Scream meme
– 2 likes
– 1 comments
– 92 interactions

Crazy meme #5
• Napoleon meme
– 4 likes
– 2 comments

Crazy meme #6
• Dos Equis meme
– 8 likes
– 2 comments

Crazy meme #7
• Lottery ticket meme
– 5 likes
– 3 comments
– 72 interactions

Crazy meme #8
• Fake ID meme
– 3 likes
– 3 comments

Let’s look at a graph
• Naked Chris FTW!
0
50
100
150
200
250
300
350
400
450
Lifetime Impressions

And we filled the room!

Story #2: Singing for the homeless
• Objective
– Get 100 voices in the choir
– Invite people to the concert
– Raise money for WATTS
• Gameplan
– Get the community on board
– Photos with tags of rehearsals
– Countdown to concert day
– Infographic shape experiment

Overcoming the
mindset
• Facebook is not evil
• Facebook is not a toy

Get the team on board!
• Preaching to the choir:
– Everybody has a favorite communication language.
– Tower of Babel
Communication isn’t easy anymore.
http://www.biblegateway.com/passage/?search=Genesis+
11&version=NIV
– Day of Pentecost
It’s a miracle. We all hear the good news in our own
favorite communication language.
http://www.biblegateway.com/passage/?search=Acts
+2&version=KJV

Get the team to join in!
• Users more likely to react (Like or comment)
than post a new status
– Like the page
– Connect with me
– Tag yourself
– Repost

Rehearsal photos
• Tag everyone
• Post real time
• There’s room for
you, come have fun with
us.

Countdown memes
• Generate some tension
• Schedule posts daily

Good results
• Interactions
– Up from 50 to 300
• Choir participation
– Up from 50 to near 100
• Concert attendance
– Full house
• Fundraising
– $3000 to WATTS

Twitter
• Get the community on board
• Use a hashtag
– Use lots of hashtags
• Tag with @handles
• Schedule tweets

LinkedIn
• Professional networking
• Emailed notifications
– STC members prefer to hear news via email
• Less likely to be blocked at work

Other Social Media Outlets
• Pew Internet
http://www.pewinternet.org/

Expectations?
• Did we meet your expectations today?

Questions/Feedback?

Thank you!

Connect with me
• Read the bio
http://www.stcwdc.org/bios/dill_bio.shtml
• Email
social_media@stcwdc.org
• @viqui_dill https://twitter.com/viqui_dill
• Linked In
http://www.linkedin.com/pub/viqui-dill/15/79/7a5
• Slideshare
http://www.slideshare.net/viqui_dill
• Facebook
https://www.facebook.com/viqui.dill

Social Media Success Stories

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