Social Media Taster Course
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The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
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Social Media Taster Course
- 1. Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
- 2. 1. An Overview of Social Media What can Social Media do for you? What is Social Media? How big is Social Media? Who is using it?
- 3. What can Social Media do for you? Social Media can help businesses in the following areas: Sales: Gain new business Engagement: Increase customer loyalty Research: Identify trends / niches Marketing: Promote your business PR: Manage your reputation Management: Improve collaboration
- 4. What is Social Media? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. … . It’s how people engage , participate and share online
- 5. What is Social Media – Different Platforms Blogs, Micro-Blogs and V-Logs Social Networks Social Bookmarking Slideshow, Document, Video and Photo Sharing Podcasting / Video Podcasting Wiki Sites Forums Instant Messaging Virtual Worlds
- 6. How big is Social Media? Facebook has 175m active users 3bn+ minutes are spent on Facebook every day 4m+ FB users become fans of Pages every day 77% of active internet users read blogs 133m+ blogs indexed by Technorati Twitter users grew by 900% in the last year Twitter has just 38 staff 10 hours of video are uploaded to YouTube every minute
- 7. Social Media – Some Demographics Fastest growing user group on Facebook is 35+ The average age of a Twitter user is 31 The average age of a MySpace user is 27 The average age of a LinkedIn user is 41 The average earnings of a LinkedIn user is $109k 46% of LinkedIn users are Decision Makers ABC1s are more likely to have a Facebook profile C2DEs are more likely to have MySpace profile
- 8. Who is using it? Small to Medium Enterprises Bigger Businesses Global Corporations Media Companies Non-Profits Social Enterprise Politicians Education Providers Students And countless others
- 9. Who is using it? Locally Business Cornwall St.Austell Brewery (Tribute Ale) Surfers Against Sewage TorFX Nationally 10 Downing Street The BBC Internationally Skittles Apple Zappos BMW Coca Cola
- 10. 2. Social Media Marketing What is Social Media Marketing? How do I identify my community? Where do I start? What are people saying about me or my business? Does it make any money?
- 11. What is Social Media Marketing? Social Media Marketing is an engagement with online communities to generate exposure , opportunity and sales .
- 12. Where do I start? - Process Research Plan Test Measure Review Tweak Keep Evolving!
- 13. How do I identify my community? Who are your target market? Do they share any interests? What other people are of interest to your business? Journalists? Politicians? Other influencers? Where are they ‘hanging out’? Blogs? Social Networks? Forums?
- 14. How do I identify my community? - Resources http://www.delicious.com http://blogsearch.google.com/ http://search.twitter.com
- 15. Where do I start? – Actions Set Up Accounts with the following services: Facebook LinkedIn Twitter Slideshare
- 16. Where do I start? - Resources http://www.facebook.com http://www.linkedin.com http://www.twitter.com http://www.slideshare.net http:// delicious.com/galileorm/smtc
- 17. Examples – My Profiles http://www.facebook.com/people/Aren-Grimshaw/668207736 http://www.linkedin.com/in/areng http://twitter.com/arengrimshaw http://www.slideshare.net/uknetweb
- 18. Where do I start? - Tips Find your existing connections Observe the competition Listen to conversations Engage in conversations Test, Monitor, Review and Tweak Don’t try to ‘sell’ ‘ Content is king’ Be ethical in your actions Keep it relevant to your audience Be clear in your objectives
- 19. What are people saying about me or my business? Conversations take place whether you take part or not Sign up for alerts on your company / brand name plus other keyphrases Engage with complaints – do not tackle them Keep an eye on forums and discussion boards See what people are saying about your competition
- 20. What are people saying about me or my business? - Resources Google Alerts http://www.google.com/alerts/ Twilerts http://www.twilert.com/twilerts
- 21. Case Study – Compare the Meerkat
- 24. Case Study – Compare the Meerkat Fully integrated media campaign Facebook Fan Pages and Groups Dedicated Micro-site You Tube Channel Twitter Account Emarketing Campaign Fun, light-hearted - Viral
- 25. Case Study – Compare the Meerkat Around 320,000 fans of the Facebook ‘Aleksandr Orlov – Founder of Compare the Meerkat Page More than 100,000 views on You Tube Over 10,000 followers on Twitter
- 26. Does it make any money? The Twestival 1msg – 4 weeks – 202 events $250,000+ raised for charity Dell Twitter produced $1 million in revenue over 1½ year through sale alerts.
- 27. Does it make any money? Measuring return on investment (ROI) from your activities can be difficult Be clear in your objectives Benefits of Social Media Marketing to business go beyond short term sales: Customer loyalty Increased Credibility Higher order values More website hits…
- 28. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
- 29. 4. Making more of your website What can be done? What’s the benefit of that? Who’s doing it? Where do I start? Making the most of your resources Does it make any money?
- 30. What can be done? User Generated Content Integrated Blogs / Microblogs Live Chat / Virtual Assistance Sharing Functionality Social Connections Content Libraries Passive Marketing Customisation and Integration
- 31. What’s the benefit of that? Increases website ‘Stickiness’ Helps customers make informed choices Increases site traffic Drives Word of Mouth recommendation / referral Builds credibility More ‘Shop Windows’
- 32. Making the most of your resources Streamline processes Make the most of technology The power of communities Reuse information
- 33. Who’s doing it? Locally Digi-Quick UKNetweb British International Helicopters Nationally Walkers Crisps Internationally Nike Zappos
- 34. Where do I start? - Actions Set up the following for your business: A Facebook Page A Wordpress Blog
- 35. Where do I start? - Resources http://www.facebook.com/advertising/?pages http://wordpress.com
- 36. Case Study – Frugi Organic Cotton Clothes http://www.facebook.com/pages/Frugi-Organic-Cotton-Clothes/10686843227
- 37. Making the most of your resources - Tips Incorporate a Blog in your website Utilise RSS Feeds Feed content into other spaces Link spaces together Let your customers help you Work with your developer
- 38. Does it make any money? - Zappos Strong Customer Focus User Generated Content Use of video to communicate messages Extensive Content Library Social Profiles and Engagement Integrated Blog
- 39. Does it make any money? Over the years, our focus on service has resulted in our fast growth , driven primarily by repeat customers and word of mouth . Zappos
- 40. Show me the money… Gross Merchandise Sales:at Zappos 1999: Almost nothing 2000: $ 1.6m 2001: $ 8.6m 2002: $ 32m 2003: $ 70m 2004: $184m 2005: $370m 2006: $597m 2007: $840m 2008: Over $1 billion
- 41. Social Media for Business – More info Visit the UKNetWeb Blog http://www.uknetweb.com Connect on Facebook, LinkedIn and Twitter Check out our presentations on Slideshare and You Tube http://wwwslideshare.net/uknetweb www.youtube.com/user/uknetwebsm
- 42. Social Media for Business – Training Social Media Training and Coaching Package: Practical Workshops (Delivered over 3 days) Getting the right benefits for your business Planning your Social Media campaign Service Tutorials – Practical Skills Set up, integration and measurement Group Workshops One to One Tuition (Around 3 hours of additional support) Establishing your business objectives Assistance in setting up your accounts and pages Review: Identifying strengths and weaknesses in your approach Available as an in-house package or open course
Editor's Notes
- #2: Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce