The document discusses using social media and digital tools to share knowledge from events and projects more widely. It aims to 1) define social media strategies and goals, 2) agree on roles and responsibilities, and 3) produce, aggregate, and share content before, during, and after events. Key tools mentioned include wikis, microblogging, blogs, video/photo sharing, and social networks. The document also discusses collaborating, creating, curating, critiquing, and communicating content through various social media platforms and tools.