2011 Social Media Trends
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The document discusses current trends in social media. It provides statistics on major platforms like Facebook, Twitter, YouTube and Foursquare. Facebook has over 600 million active users and people spend over 700 billion minutes per month on the platform. Twitter has over 160 million active users and over 90 million tweets per day. The document also outlines 5 important trends, including social networks becoming people's main online hub, the rise of social commerce, increased impact of social content in search results, continued growth of major platforms, and the rise of location-based services enabled by smartphones. It envisions further integration between social networks and real-world experiences in the future.
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2011 Social Media Trends
- 2. AGENDACURRENT STATE OF AFFAIRSSTATS5 IMPORTANT TRENDSVision2011
- 4. L'état actuel FACEBOOKOver 600 million active users
- 5. Over 17 million Canadian users(62%of all canadians online)
- 6. More than 250 million people use Facebook Connecteverymonth
- 7. Average user has 130 friends
- 8. People spend over 700 billion minutes per month on Facebook
- 9. People on Facebook install 20 million applications everydayTWITTEROver 160 million active users
- 10. 300,000 new users per day
- 11. Over 90 million tweets per day
- 13. 37% of users update their profiles via a mobile phone2011
- 14. L'état actuel YOUTUBEOver 17 million unique visitors per month(comScore)
- 15. Over 2 billion daily video views
- 16. 24 hours of video uploaded each minute
- 17. 47% of global internet users visit YoutubeFOURSQUARE6 millions registeredusers
- 18. About 41% of traffic came from Facebook and Twitter (as userssharecheck-ins)
- 19. Record 275,000 check-ins in one day in March2011
- 20. L'état actuel Biggest Social Networking websitesaroundthe world (users):Qzone: Chine (200,000,000)Habbo: UK, Chine, Europe (200,000,000)Bebo: Europe (117,000,000)Vkontakte: Russie (110,578,500)Orkut: Amerique Latine (brésil), Inde (100,000,000)Hi5: Inde, Indochine (80,000,000) Netlog: Europe, Turquie (70,000,000)Douban: Chine (47,000,000)Odnoklassniki: Russie (45,000,000)Mixi: Japon (25,000,000) 2011
- 21. Stats
- 22. EQUAL OPPORTUNITYMEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKSSOURCE: COMSCORE MEDIA METRIX2011
- 23. PROPORTIONATE REPRESENTATION63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64SOURCE: COMSCORE MEDIA METRIX2011
- 24. HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND?Talking to bloggersdirectlySponsoring blogsUsingtargetedadvertisingBecomingyourfriend in a social network% of respondentsSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 20102011
- 25. SOCIAL MEDIA + TRAVEL74%OF Consumers AGED 35-44 BOOK HOLIDAYS ONLINE 70%OF Consumers TRUST ONLINE RECOMMENDATIONS40%OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTIONSOURCE: Social Travel Report, Total Media, 20102011
- 27. 5 GRANDES TENDANCES Social HQ ERA OF Social Commerce Social Search THE StronggetstrongerGeo-Location2011
- 28. 1. Social HQSocial Networking sites have become the base of operation for everyone's online experiences.Social networkingis more thanjust a platform for "friending," but one thatcan support a broaderarray of social interactive applicationsSites willbegin to recognizepersonalidentities and social relationships to deliver more customized online experiences
- 29. Example: Facebook iscurrentlyresearchingways to integrateyour habits and personalpreferences to yoursearchresults.2011
- 30. 2. ERA OF Social COMMERCESocial networks willbecome more powerfulthancorporatewebsites and CRM systems, as individualidentities and relationships are built on platformslikeTwitter and Facebook.Brands will serve communityinterests and growbased on communityadvocacy as users continue to drive innovation
- 31. Consumersworkwithpeers to define the nextgeneration of products, alsopurchase in groups
- 32. Social Networks willoffer more and more features to help withproduct design and vendor management2011
- 33. 2. ERA OF Social COMMERCE2011
- 34. 3. Social SearchSEARCH ENGINES WILL BEGIN TO INCREASE IMPACT OF SOCIAL MEDIA CONTENT IN SEARCH RESULTS, AS SOCIAL NETWORKING ACTIVITY IS NOW BEING SEEN AS A STRONG INDICATOR OF SEACH RELEVANCY.This means an increased importance of social media buzzaroundyour brand/business, and the sentiment of thisbuzz
- 35. Consumers are spending more time on social networks than on searchengines, expectthis trend to continue
- 36. Peer recommendations are the mosttrusted source of information for consumers, social media iskey in spreadingword-of-moutharound a brand/product2011
- 37. 4. THE STRONG GET STRONGERContinuinggrowth and development of THE BIG 3 IN SOCIAL MEDIA: Facebook, Twitter, Youtube.Platformswillcontinuouslyevolve and grow
- 38. Look for partnerships, acquisition and new features to evolve to combat competition
- 39. Facebook/Twitterintegration in real-life applications (Boxee) & all digital platforms
- 40. Growth and advertisingopportunities on new networks and platforms (Twitter, Foursquare, Facebook, iPad, Flipboard)2011
- 41. 5. Rise of Geo-Location2010 saw a tremendousrise in location-based services. Withsmartphonepenetrationrapidlyincreasing, bigplayerslike Facebook, Google and othersmaller networks have givengeo-location initiatives mainstreamawareness and usage. Current Adoption:Social Networking in the palm of your hand
- 42. Instant Reviews and comments
- 43. Augmented Reality – merging social media, technology and reality
- 44. QR Codes: associating online actions to real-lifeproducts or places
- 45. Ability to push promotionaloffers via in-storecheck-ins (strong drive to store)Future AdoptionEvolution fromcheck-ins to challenges
- 46. Location-based service converge with Mobile Payments
- 47. Highlyaccurate location detection (pin-pointwhereusers are within a store)2011
- 48. 5. Rise of Geo-Location2011
- 49. VISION
- 50. A look back to 5 yrsagoIt isextremelydifficult to forecast more than a few years in advance in social media; thingsevolvesoquickly.Looking back 5 yearsago, weseejust how differentthingswere:In late 2005, TheFacebook.comofficiallybecomesFacebook.com
- 51. Facebook wascelebratingit’s 1st anniversary (founded in 2004)
- 52. Number of users: 3.85 million
- 53. 85% of users are collegestudents
- 54. A High-school version of the site islaunched
- 55. The newsfeed has yet to beintroduced
- 56. A new web service wasjustbeingintroduced to the world: Youtube2011
- 57. WHAT THE FUTURE HOLDSUSE OF FACEBOOK DEALS, FOURSQUARE COUPONS TO INCREASE EFFECTIVENESS OF DRIVE-TO-STORE VIA SOCIAL MEDIA
- 58. TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES
- 59. BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS
- 60. MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS
- 61. EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON An EVEN MORE PERSONAL LEVEL2011