Social Media - What's In It For Me

Social Media - What's In It For Me

• 1.
  Social Networking: HotYes - New NO You’ve been doing it most of your life so have your great grandparents Ever asked for or given advice “ Can you recommend a __” Dentist, Lawyer, Movie, Restaurant, etc. It’s a conversation - not a broadcast Unlike traditional media or standard web Web 1 vs Web 2+
• 2.
  Social Networking: MoreThan Facebook and MySpace craigslist
• 3.
  Social networking isn’tnew, the tools are Many ways to share, collaborate, interact Not just the usual suspects, Reviewing and shopping - Amazon Gabbing and gawking - YouTube Rating and commenting - StumbleUpon Use PC, web app or mobile phone but No Technical Skills Required: don’t be intimidated.
• 4.
  social networks are growing - can you ignore them? Facebook 200 million users worldwide by 4/09 (70% out of US) MySpace 120 million - largest in US
• 5.
  Smaller networks aregrowing too Twitter had 9.8 million unique visitors worldwide in 2/09 LinkedIn means business
• 6.
  whom do youwant to reach? 5% * 60 million = 3 million 55-65 in US
• 7.
  Who uses socialnetworks? Older users and women catching up: Over “60% of Boomers are avid consumers of social media.” J. Owyang, Forrester Research (2/09)
• 8.
  200 million users,40 languages, 70% outside US Not just for students or “youth” Has many ways to interact and contribute Well suited for “groups” Neat abilities with add-on services and badges. Search for people, groups, events.
• 9.
  Let’s you postand read short notes Can access via text message (on any phone) # Hash tags for swarm conversations. Use/Value depends on who is in network Follow content ~ search.twitter.com
• 10.
  Most popular amongworking age adults
• 11.
  Social networking getsdown to business Who knows those, whom you know… More controlled and restricted Useful for hiring and finding jobs Give and get advice
• 12.
  Social media invitevisitors to a community of commentators including on the commentary. Feed your inner critic Submit and comment on stories, images, videos. Follow what your friends digg. Review restaurants, hotels, stores, new categories. Website rating and recommendation. More than a repository of online video. You can post, rate, comment, share.
• 13.
  What you may get from Social Networking Get information, leads, contacts Establish or enhance reputation/brand Become more visible - SEO/SEM Enhance credibility Public scrutiny Open conversation Focus - find your own voice
• 14.
  How to getstarted: All you need is a computer or phone Don’t worry if at first you don’t get it Visit, read, listen, comment or respond Create a persona (or more) You do have something to contribute Invite friends, peers, prospects, suspects
• 15.
  Reach Out twitter.com/4ourthmarketingGuy2.blogspot.com linkedin.com/in/peterbuechler peter buechler - The Threshold Group