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Social media & your job search
- 1. Social Media &Your Job Search
- 2. Social Media isused by hiring professionals83% of companies hiring in 2010 used social networking sites to find and attract employees78% use LinkedIn55% use Facebook45% use Twitter11Jobvite 2010 Social Recruitment Survey, available at http://recruiting.jobvite.com/resources/social-recruiting-survey.php, accessed at 2:59pm, June 6, 2010
- 3. Rules of theinternet Rule #1: The Internet is foreverRule #2: You are easy to findRule #2a: But you don’t stick out
- 4. You are aproduct – market yourself!1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”) 2: Use different media to attract different peoplePictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.
- 5. Personal Marketing doesn’tmean be boringCombine your personal posts with professional onesDon’t be one dimensionalDon’t be forgettable
- 6. Use Common SenseDon’tswear, tell bad jokes, etc. Grammar and proofreading matterShy away from politics and religion 32% of employers reported they always searched candidates online profiles, 38% said they occasionally do.22Jobvite, supra
- 7. Are the rulesdifferent for lawyers?Legal profession is a conservative one that is resistant to change.Most hiring partners are older and less like to be hyper-plugged in.Many non-profit groups are likely to be leveraging the internet to stretch limited resources.You need to be appealing to both sets of people
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- 9. Email AOL isancient history, Hotmail is outdated, Gmail is today.Studies show that people judge your by your email domainHave a professional email [email protected] = [email protected] = good
- 10. RSS FeedYou willneed information and a great deal of itYou will need to have it easy to access and organizeRSS feeds make this task easyGoogle ReaderFeedReaderFeedDemonNewsfire
- 11. RSS feeds, continuedRSS readers allow you to read blogs, websites, twitter feeds, etc all in one place
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- 13. Facebook and LinkedInInThis corner. . . .. . . And in this corner
- 14. FacebookGenerally more socialand less professional1 in 13 people on earth have a Facebook pageIn the United States, over 70% of internet users have a Facebook page.Internationally, Facebook is more likely to be viewed as a professional networking site like LinkedInBecause LinkedIn is not as big internationally, Facebook remains the professional network of choice overseas.
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- 16. 1: Make sureyou have a professional picture This is ok, but probably should be more formal
- 17. 2: Give lotsof detailed information about your work andeducation history
- 18. 3: Get ridof your college party pictures If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it
- 19. 4: Use yourprivacy settings
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- 23. Use LinkedIn toyour advantage Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc.
- 24. Complete the LinkedInprofileLinked in tells you how “complete” your profile is……and how to complete it
- 25. Get Recommended!!!It isso easy employers may think less of you if you do not get recommendedClick on the “Get Recommended” button
- 26. Click on “askedto be endorsed”Or, click on “manage” to see and follow up with previous requests
- 27. Recommendations are askedthrough a simple messaging interface
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- 29. Like it! - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are. - Use your likes, groups, etc to create a network of your interests
- 30. If you stalkthem, they will comeDon’t be afraid to “Friend” the people you look up to and want to work withObviously, since Facebook is a more informal and personal site, some common sense should apply. A person will be more likely to accept a cold friend request if you have friends in common, have recently met, or have similar backgrounds/interests
- 31. Groups on LinkedInGroupson LinkedIn provide discussion forums, networking opportunities, and even job boards.
- 32. Groups can haveobvious benefitsSome groups might not be so easy as to offer a career fair, but because LinkedIn is essentially for the sole purpose of professional networking and career building, most groups will cater to those purposes
- 33. Groups to joinAlumninetworksTrade Organizations Search “Lawyer” on LinkedIn and get 225 resultsProgram on Law and Government The more groups the better
- 34. Apply with LinkedInLinkedInis reported to be working on a widget for the site that would allow you to apply to companies by simply clicking a link. The link would use your LinkedIn profile to create a job application and the server would send it to the HR manager of the company.
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- 36. Micro, quick, andplain old bloggingBlogging = Publishing news, commentary, or opinion on a website usually with interactive comments from other users. Micro Blogging = Short blog posts such as a Facebook status message or Twitter tweet.Quick Blogging = Short comment on a photo/video/link/etc on a platform such as Tumblror Posterous usually performed via email or smartphone.
- 37. BloggingBlogs allow youto share your talents with the world. You can showcase your intelligence, insight, and interests with potential employers. Good blogs use a variety of media along with crisp and entertaining writing
- 38. Digital resumesOn yourwebsite or blog should be your resume – but not your boring list of previous jobsYou should make it a narrative emphasising challenges you overcame and accolades you receivedConsider also creating a video resume and treat it like a one sided interview – don’t be too rehearsed and be smart, friendly, and courteous. Any blog or website should be linked to your other social media accounts if you have them
- 39. Digital resumes Digitalresumes can be on your blog “about page” and are an emerging way to communicate with potential employersVideo Resume“Narrative” resumeLink to Facebook and LinkedIn pageTwitter Feed
- 40. BloggingMix your content– post personal and professional items (but use categories and tags to organize)Use different media to appeal to different usersLink to sites to “cite” sources and provide more in depth information for your readersWriting makes or breaks the blog – edit and proofread!!
- 41. BloggingUse pictures andother media to add visual appealLink liberally to give credit to other websites and cite to sources
- 42. Quick Blogging“Quick Blogging”is a shorter form of blogging. You can still use it to showcase yourself, but the format is limited.
- 43. Micro-BloggingMicro-Blogging, usually associatedwith Twitter, is blogging in very compressed messages. Like quick blogging, it allow you to showcase your interests and to some degree your insights. Most importantly, quick-blogging and micro-blogging allow you to network and communicate with like-minded people such as potential employers.
- 44. Bring it alltogetherYou have to decide what works for you. There are many applications that allow you to post to multiple sites at once. Your Social Media footprint is as personal to you as the content you fill it with.
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- 46. Keep it upto date Especially LinkedIn and FacebookAdd new jobs and activities as soon as practicableDelete old information as soon as possibleMake absolutely sure your contact information is always correct
- 47. ContentKeep content freshand variedThe content does not have to be long, short posts can be just as effective at spreading “your message”Pictures, Videos, and audio clips all add to your words to make your content more vibrant and appeal to more peopleFresh does not mean all the time – it is ok if you only have time to post things periodically. Just make sure that your profiles/pages don’t become “dead.”
- 48. Attract followersContent! Moreposts, more interesting posts, fresh and varied postsInteractivity with your communityInteraction is a two way street – be sure to reciprocate to other users Comments on blogs, retweets, wall posts, etcFollow/Friend/Connect with others who you wish to participate with
- 50. Google: Opportunities andthreats Set up Google Alert for yourself“optimize” your “footprint”Do you have a google problem?
- 51. Google AlertsGoogle alertsallow you to have google perform a constant search on any topic and deliver the results to your email whenever the search discovers a new result. At the very least, you should have an alert for yourself. Google Alerts are an excellent way to gather news about particular topics
- 52. Setting up aGoogle AlertClick on “More”Click on “even more”“Alerts” are at the very bottom of the Google Products Page.
- 53. Search Engine OptimizationYou want to be first (and second and third and so on) on a Google Search. Step 1: Tag your site (high end web hosting allows you to add key words to websites) Step 2: Index your site Step 3: Crosslink! Step 4: Promote your site
- 54. Index your siteToindex your site with Google go to: http://www.google.com/addurl/?continue=/addurl
- 55. Cross LinkMake sureyour Facebook , LinkedIn, Twitter, Tumblr, Posterous, Blog, etc all link to one another (on some this is not as easy to do – twitter for instance only allows 140 characters for your profile) . These links will help your “Google Rank”
- 56. Do you havea google problem? Google relies on algorithms to rank search results .If a page is linked to a phrase enough times it will increase the rank. “Google Bombs” do this deliberately. (see Rick Santorum) You may have an unflattering website that comes up on a google search.Sen. Rick Santorum
- 57. Fix your GoogleProblemYou cannot make a website disappear, but you can reduce its relevance. Best way to do this is to explode over the internet: Create a website, have profiles on all social networking sites, create streams on YouTube and Flikr. Crosslink, post content, crosslinkFor serious problems you can hire a firm
- 58. Big TakeawaysKeep Contentfresh and use varied media Manage your message and reputation through your footprintFriend/Connect/follow those who you want to work with
- 59. Program on Lawand Government http://www.facebook.com/#!/LawGovAUWCLSearch Program on Law and Government on LinkedIn@LawGovAUWCL (Twitter)