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Social media-training-toastmasters
This document provides guidance for club vice presidents of public relations (VPPRs) on managing a club's Facebook and LinkedIn pages. It begins by noting that new members search for Toastmasters clubs online, so social media pages should be up to date. It then discusses understanding the target audience demographics for each platform and choosing which platforms to use. The document provides tips on getting started like becoming an admin, reviewing settings, and types of content to post like member successes, photos, and club achievements. It recommends posting 2-3 times per week, using tools like Facebook Business Manager and Hootsuite for scheduling, and following best practices like using engaging photos and videos, tagging members, building engagement through responses and invites,
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- 1. ANINSIDER’S LOOK M an a g i n g F a c e b o o k a n d L i n ke d I n f o r C l u b V P P R s © 2 0 2 1 R o b i n R . R i d d e l l A l l r i g h t s r e s e r v e d .
- 2. AGENDA UNDERSTANDINGYOUR TARGET AUDIENCE GETTINGSTARTED BEST PRACTICES Q & A
- 3. New members aresearching for Toastmasters online. Is your club’s website up to date? Is your listing at WHQ up to date? Are your Facebook and LinkedIn pages up to date? 81% ofeverydollarspent todaybeginswithanonline search.
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- 6. ChooseWisely • Facebook • LinkedIn •Twitter • Instagram • YouTube • TikTok
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- 8. 196MillionUsersinNorthAmerica 56.9%Males|43.1%Female 48.5%ofUSUsersareMonthlyActiveUsers LifespanofaLinkedInpostis24hours More than 75%of LinkedIn users are outside the U.S. Source: https://www.omnicoreagency.com/linkedin-statistics/
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- 10. FirstThings First BECOME A PAGEADMIN Ask the previous VPPR to assign you as an Admin on your club’s social media pages. Review and update all settings: Profanity filter (set to strong) Who can post Past performance Number of followers
- 11. WhattoPost CONTENT RESOURCES • Membersuccess stories • A speech delivered • An award won • A contest completion • Members in action • Photos of club meetings* • Club success stories • Awards won • TLI or conference participation • Open house • Club special events • Articles from Toastmasters Magazine *Members to sign photo release form
- 12. Frequency Post 2-3 timesper Week PRIOR TO MEETING: Promote upcoming meeting theme, open house, or contests AFTER THE MEETING: Post photos* and notes of members in action *Photo release forms recommended Use polls & surveys to build engagement Share other people’s content (District, Region, clubs, TM magazine)
- 13. Use Facebook BusinessManager to schedule posts in advance. Choose a scheduling tool like Hootsuite, Sprout Social, or CoSchedule to manage LinkedIn. Canva is an easy (free) graphic design program. Use TM branded photos or copyright-free image sites like Pexels or FreeRange Stock. Schedule 20-30 minutes weekly to manage your pages. SocialMedia Tools S C H E D U L I N G M A D E E A S I E R
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- 15. SocialCurrency • Value oflikes, comments & shares
- 16. Photos,Tags • Use copyright-freeimages in every post to capture attention • Tag members • Tag locations
- 17. • Invite yourmembers to follow your pages • Encourage participation (likes, comments, shares) • Ask members to invite friends to pages BuildYour Tribe
- 18. • Be social •Timely response Listen/ Respond
- 19. • Use optimaltimes for each platform • Just keep going! Consistency Matters
- 20. Q &A Presented byRobin Riddell, DTM