Social, Mobile, Local, & Search Marketing - Belfast Chamber of Commerce Presentation
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The document discusses the changing landscape of marketing, emphasizing the importance of social media for brand awareness and customer engagement. It highlights key statistics about platforms like Facebook and the necessity of an online presence for businesses, along with the need for reputation management. Additionally, it offers services to assist businesses with social media strategy, search engine optimization, and overall marketing presence.
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Social, Mobile, Local, & Search Marketing - Belfast Chamber of Commerce Presentation
- 1. SOCIAL, MOBILE, LOCAL, & SEARCH MARKE T I N G Brought to you by: Belfast Area Chamber of Commerce
- 2. What to expect today • How is marke5ng changing? • What are the main social networks and do you need to use them? • Latest trends in local, search and mobile marke5ng • What does this mean for your business? • How can our team help you?
- 3. Media Use is Changing
- 5. THE QUESTION USED TO How do your customers FIND YOU? BE:
- 6. NOW IS: WHERE do your current and future customers find WHAT THEY NEED?
- 7. 80% of internet users visit social media sites and blogs
- 9. SOCIAL: Building brand awareness and customer rela5onships
- 12. Facebook now has more than 1.2 Billion ACTIVE users
- 13. Facebook
- 14. Facebook: StaCsCcs • More than 50% of ac5ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook • 2.7 BILLION POSTS are “liked” or commented on each day • 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends Source: Facebook
- 15. Do Facebook (and any network) -‐ WELL • PROFESSIONALLY designed page • Though[ul content strategy that incorporates the personal touch, sales and marke5ng, and outbound marke5ng strategy • LISTEN AND RESPOND, s5mulate conversa5on • Build ENGAGEMENT with your content • Remember these pages are like the TELEPHONE – answer! • WOW your fans!
- 16. Twi^er
- 17. LinkedIn
- 19. Pinterest
- 20. Google+ (G+)
- 21. YouTube: 2nd largest search engine (Professionally designed page)
- 22. Brands will be here… whether they like it or not.
- 23. 70% of people trust online reviews by strangers
- 24. 90% of people trust online reviews by people they know
- 25. The key is REPUTATION MANAGEMENT… And you need it now more than EVER!
- 26. Don’t have 5me to establish a presence on SOCIAL MEDIA CHANNELS? Not sure where to start? We can help.
- 27. Expert help to get you there • Social Media strategy development • Social media page design, management • Reputa5on Management • Blog development and content crea5on • …and more!
- 29. 89% of consumers expect all businesses to have a web site, regardless of size
- 30. 97% of consumers search for local businesses online
- 31. How you rank in SEARCH is criCcal • 90% of searchers stop on PAGE 1 • 75% stop acer 5 lisCngs
- 32. Want to ensure your business can be found locally and on search engines? We can help.
- 33. EXPERT help to get you there • Search Engine Registra5on • SEO, keyword strategy • SEM and PPC campaigns • Google, Yahoo, Bing op5miza5on • …and more!
- 34. What does it take to be SUCCESSFUL? Remember you are • A News Outlet – content, photos, etc • Custom Service • Main communica5on hub • Promo5on and PR • A concierge • Head cheerleader • The BRAND • 24 -‐ 7 MORE than marke5ng, you are:
- 35. Measuring Return on Investment
- 36. THANK YOU for aHending! Shannon Kinney, Dream Local Digital [email protected] TwiHer: @shannonkin Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: Shannonkin LinkedIn: www.linkedin.com/in/shannonkinney Google+ www.gplus.to/shannonkinney www.dreamlocal.com