Social network analysis of CMAD2013 Twitter data
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The document analyzes Twitter data from the Community Manager Appreciation Day (CMAD) 2013 event in Finland, reporting participation statistics and tweet activity. A total of 155 individuals attended the event, generating 2,126 tweets with the hashtag #cmadfi. The analysis explores participant engagement, top contributors, and discusses potential future research on social media data related to the event.
![Twitter Statistics of CMAD2013
Finland
Top 10
People tweeting
Number of tweets
Top 10 Hashtag
Number of tweets
1
2
3
4
5
6
7
8
9
10
@sveikkolainen
@PauliinaMakela
@terhiaho
@twiittari
@MerviRauhala
@Piritta
@markosuomi
@minnavaltari
@hannatakala
@SusannaHei
103
100
77
61
56
52
49
47
45
39
1
2
3
4
5
6
7
8
9
10
2660
62
46
40
39
33
32
30
28
28
#cmadfi
#cmad
#cmadfilabel
#hrsome
#suoralinja
#sketchnotes
#recruitment
#streaming
#tampere
#yle
Based on tweets from January 21 to March 4 2013 [1]
27.1.2014
3](https://image.slidesharecdn.com/socialnetworkanalysisofcmad2013twitterdata-140122225221-phpapp02/85/Social-network-analysis-of-CMAD2013-Twitter-data-3-320.jpg)
![Network of Hashtags (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
27.1.2014
5](https://image.slidesharecdn.com/socialnetworkanalysisofcmad2013twitterdata-140122225221-phpapp02/85/Social-network-analysis-of-CMAD2013-Twitter-data-5-320.jpg)
![Network of People (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
27.1.2014
6](https://image.slidesharecdn.com/socialnetworkanalysisofcmad2013twitterdata-140122225221-phpapp02/85/Social-network-analysis-of-CMAD2013-Twitter-data-6-320.jpg)
![Two-Mode Network of People and
Hashtags (CMAD2013)
Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1]
27.1.2014
7](https://image.slidesharecdn.com/socialnetworkanalysisofcmad2013twitterdata-140122225221-phpapp02/85/Social-network-analysis-of-CMAD2013-Twitter-data-7-320.jpg)
![Composite Network of Social Media
Data from Twitter, Blogs, and
Facebook
What social media
data sources would be
relevant for #cmadfi?
• Google+ Page?
• Instragram?
Related to #cmadfi should
data be collected also
using other keywords or
hashtags?
Example of composite network [3]
27.1.2014
10](https://image.slidesharecdn.com/socialnetworkanalysisofcmad2013twitterdata-140122225221-phpapp02/85/Social-network-analysis-of-CMAD2013-Twitter-data-10-320.jpg)
Social network analysis of CMAD2013 Twitter data
- 1. Social Network Analysis of CMAD2013 Twitter Data Jari Jussila @jjussila & Jukka Huhtamäki @jnkka Tampere University of Technology Updated 27.1.2014
- 2. Community Manager Appreciation Day (CMADFI) in Numbers • 155 people participated in the CMAD2013 event in Finland #cmadfi • 223 people participated in the CMAD2013 live stream during the day #cmadfi • During the CMAD2013 day 2126 tweets were exchanged with the hashtag #cmadfi • On the average, one participant sent more than 5 tweets during the CMAD2013 day #cmadfi 27.1.2014 2
- 3. Twitter Statistics of CMAD2013 Finland Top 10 People tweeting Number of tweets Top 10 Hashtag Number of tweets 1 2 3 4 5 6 7 8 9 10 @sveikkolainen @PauliinaMakela @terhiaho @twiittari @MerviRauhala @Piritta @markosuomi @minnavaltari @hannatakala @SusannaHei 103 100 77 61 56 52 49 47 45 39 1 2 3 4 5 6 7 8 9 10 2660 62 46 40 39 33 32 30 28 28 #cmadfi #cmad #cmadfilabel #hrsome #suoralinja #sketchnotes #recruitment #streaming #tampere #yle Based on tweets from January 21 to March 4 2013 [1] 27.1.2014 3
- 4. Hashtags of CMADFI2014 Participants hashtags used by #cmadfi participants during previous 2 weeks http://bit.ly/chashtags 27.1.2014 4
- 5. Network of Hashtags (CMAD2013) Based on tweets during January 21 2013 [1], [2] 27.1.2014 5
- 6. Network of People (CMAD2013) Based on tweets during January 21 2013 [1], [2] 27.1.2014 6
- 7. Two-Mode Network of People and Hashtags (CMAD2013) Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1] 27.1.2014 7
- 8. Two-Mode Network of People and Hashtags (CMAD2014) Interactive visualization of #cmadfi community’s tweets from past 2 weeks http://bit.ly/cnetwork 27.1.2014 8
- 9. Community Hashtags CoOccurrence Matrix (CMAD2014) http://bit.ly/hcmatrix Tailored for CMADFI2014 by Jukka Huhtamäki (@jnkka). Based on Lynn Cherny's design and code that 27.1.2014 again is a version of Mike Bostock's Les Miserables co-occurrence example. 9
- 10. Composite Network of Social Media Data from Twitter, Blogs, and Facebook What social media data sources would be relevant for #cmadfi? • Google+ Page? • Instragram? Related to #cmadfi should data be collected also using other keywords or hashtags? Example of composite network [3] 27.1.2014 10
- 11. For Discussion • What would you like to find out from the Twitter data or other social media data of #cmadfi event? – e.g. #sentiment • What kind of visualizations would be most valuable from a community manager or a community member perspective from #cmadfi event? • Does social network analysis and visualization of #cmadfi Twitter data raise any privacy or security concerns? • How do you feel seeing your own #cmadfi social network data visualized and shared to public? 27.1.2014 11
- 12. References 1. Jussila, Jari; Huhtamäki, Jukka; Henttonen, Kaisa Kärkkäinen, Hannu; Still, Kaisa 2014. Visual network analysis of Twitter data for co-organizing conferences: case CMAD 2013. Proceedings of the 47th Annual Hawaii International Conference on System Sciences, January 6-9, 2014, Computer Society Press, 2014, 1474-1483. http://URN.fi/URN:NBN:fi:tty201401221053 2. Jussila, Jari; Huhtamäki, Jukka; Kärkkäinen, Hannu; Still, Kaisa 2013. Information visualization of Twitter data for co-organizing conferences. 17th International Academic MindTrek Conference, October 1-4, 2013, Tampere, Finland. MindTrek Conference New York, NY, 139-145. http://URN.fi/URN:NBN:fi:tty-201401221052 3. Salonen, Jaakko; Huhtamäki, Jukka; Nykänen, Ossi 2013. Challenges in Heterogeneous Web Data Analytics - Case Finnish Growth Companies in Social Media In: Artur Lugmayr, Heljä Franssila, Janne Paavilainen and Hannu Kärkkäinen (ed.) . Proceedings of the 17th International Academic MindTrek Conference 2013: "Making Sense of Converging Media", October 1-3, Tampere, Finland 131-138. http://URN.fi/URN:NBN:fi:tty-201312191527 27.1.2014 12