Social network marketing tm for re$ult$ (final)

Social network marketing tm for re$ult$ (final)

• 2.
  Social Network Marketing™ for Re$ult$ Presented by Nancy Sanders, MBA February 7, 2012
• 3.
  Today’s Goals Provide basicmechanics of social media, information and real action steps to strategically use social media to meet your • How to differentiate objectives. yourself online • What content or type of Plus, key strategies for messaging is most successful Social effective Network Marketing™ • The DON’Ts of using Campaigns. social media 2012© Three Dog Marketing
• 4.
  Social Media Platforms 2012© Three Dog Marketing
• 5.
  ™ What is SocialNetwork Marketing ? the unique process developed to incorporate the strategic use of social media platforms to build relationships and demonstrate value between a community Understanding and and the individual or strategy are key to business. social media success and effectiveness. 2012© Three Dog Marketing
• 6.
  Value of SocialNetwork Marketing™ • Strategically build relationships with individuals through interactive platforms – Leverage information sharing – Long-term investment – Designed for all people – User-friendly Almost 50% of all small businesses in the US now utilize social media strategies, more than double the amount from last year 2012© Three Dog Marketing
• 7.
  Facebook Designed for individualsto create profiles Pros: The most targeted marketing; accessibility; evolves quickly Cons: Easy to err; evolves quickly; privacy 2012© Three Dog Marketing
• 8.
  LinkedIn Business/professional site promotes discussions,collaboration and connections. Pros: Most professional site; campaigns Cons: Email addresses; trivial questions 2012© Three Dog Marketing
• 9.
  Twitter Enables users tosend/read messages (140-char) Pros: Designed to find you; easy to use; audience Cons: Specific language: #, @, RT, FF 2012© Three Dog Marketing
• 10.
  Blogs Provides commentary, newsor information on a particular subject. Pros: Huge reach; good SEO; passive results Cons: Tim; original content 2012© Three Dog Marketing
• 11.
  Social Network Marketing™Strategy  Create Post Log and Content  Schedule posts  Communicate value  You are the expert  Build relationships  Repurpose content  Listen and respond 2012© Three Dog Marketing
• 12.
  SOCIAL NETWORK MARKETING™STEP #1 Create Your Plan  Google alert  Review website  Optimize presence  Create aggregator  Klout score 2012© Three Dog Marketing
• 13.
  SOCIAL NETWORK MARKETING™STEP #2 Build your presence  Communications calendar  Existing marketing  Top 20 contacts  Join discussions  Your community 2012© Three Dog Marketing
• 14.
  SOCIAL NETWORK MARKETING™STEP #3 Maintain your presence  Post regularly  Login daily  Comment  Respond to ALL comments 2012© Three Dog Marketing
• 15.
  Remember!  Don’t be scared! Social Network Marketing™ is a huge opportunity for your business.  Use strategy, create plan, ask questions and get support.  Stick with it – re$ult$ are in the follow up.  Have fun! SHOW YOUR PASSION! 2012© Three Dog Marketing
• 16.
  Resources Connect with ThreeDog Marketing Online Website: ThreeDogMarketing.com (blog) Email: [email protected] Call: 602.476.4509 Connect: Facebook Three Dog Marketing Nancy Sanders LinkedIn Nancy Sanders Twitter @3dogmarketing 2012© Three Dog Marketing