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Social networking for a job
The document discusses how to effectively use social media for job searching, emphasizing the importance of networking and personal connections. It outlines strategies for improving one's online presence on platforms like LinkedIn, Twitter, and Facebook, including building connections, optimizing profiles, and targeted job searching. It concludes that while social media is a valuable tool for engagement and visibility, traditional methods, such as resumes and offline networking, remain crucial in the job search process.
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Social networking for a job
- 1. Social Networking for a Job How-‐to Social Media Job Search Truus Heremans @trooogle
- 2. A li>le bit about me… • Online MarkeAng Consultant • Social Media Strategist • Content MarkeAng • SiteVisibility (UK); Social Search Specialist be.linkedin.com/in/truusheremans @trooogle www.sociallyvisual.com
- 3. “Nobody ever got a job siPng at home waiAng for the phone to ring” -‐ James Loomstein
- 4. The most effecAve way to get a job has always been through networking and contacAng people you know
- 5. And Social media is perfectly designed for that
- 6. Job seekers are no longer limited to business cards, job boards and newspapers
- 7. Social media is… • Global • Immediate • Endless and open • A web of networks and connecAons – Your friends of friends – Expanding your reach exponenAally – Gain visibility
- 8. How are you connected?
- 9. How could Social media be part of your job hunt?
- 10. Recruiters are going social
- 11. Recruiters are going social
- 12. Recruiters are going social • To post jobs • To filter and source candidates • To target a specific set of skills • Find candidates who otherwise might not apply • To increase the company’s brand recogniAon
- 13. To post jobs Source: social recruiAng company Work4 Labs
- 14. To post jobs Source: social recruiAng company Work4 Labs
- 15. To screen candidates Using social media to learn more about the candidate and get a be>er idea of their fit for the posiAon and the organisaAon in general
- 16. Find candidates who otherwise might not apply
- 17. Social Media allows job seekers to focus their search With access to specific informaAon about companies, industries and hiring managers to be>er target their job search
- 18. Social Media allows job seekers to extend their reach Using their social network contacts to help with their job search
- 19. How can you make sure that employers noAce you?
- 20. LinkedIn • 100% complete your profile – Fill out all secAons – Add a picture • Include keywords and skills, making it easier for recruiters to find you • Join Groups • Follow your target companies • Give and ask for recommendaAons • More connecAons means more opportuniAes • Write your profile for the job you want, not only the jobs you’ve had
- 21. Use LinkedIn Advanced Job Search
- 22. Build ConnecAons • You could have the greatest LinkedIn profile in the world, but if you don’t have any connecAons, it won’t get you very far • Building up your network of connecAons is one of the most important tools on LinkedIn
- 23. Specify Interests • Companies • Groups • Influencers
- 24. Post Updates Post relevant professional updates – think of them like brief conversaAons at networking events
- 25. OpAmise Twi>er • Add a picture • Make your bio count • Add a link to your social profiles – LinkedIn – About.me – Your blog, if you have one • Create or follow Twi>er lists • Follow relevant people – Well-‐known industry experts
- 26. Facebook SomeAmes, Facebook can land you in hot water with your boss… However, it can be used to help your job search
- 27. Facebook • Be careful • Update bio with company info and history of posiAons • Company Pages • Privacy sePngs
- 28. >>> Your resume is now a Google search
- 29. “Nobody ever found a job waiAng for tweets to flow in” -‐ Me
- 30. IdenAfy Needs • What are companies needs? • What are hiring managers looking for? • Research the company thoroughly and connect
- 31. Personalise your message BlasAng generic messages is equivalent to walking down a busy street shouAng that you are looking for work; you are speaking to nobody in parAcular and wasAng your Ame…
- 32. Do something different Put your best (QR) face forward…
- 33. Do something different Video killed the resume star?
- 34. Anywhere on your wish list? Do something different
- 35. Social media alone won’t close the deal… • Online (social) searches and research are a great way to support your offline search and networking • First point-‐of-‐contact • Once you have established an introducAon, take your relaAonship offline
- 36. The Interview Social media is just a way to engage potenAal employers. You sAll need a resume in printed and digital format
- 37. You don’t have to do everything but, do something! be.linkedin.com/in/truusheremans @trooogle www.sociallyvisual.com