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Social Networking For Business Students
- 1. Facebook for Funand Profit:Social Media Networking for Business StudentsScott GrayDecember 9, 2009University of Montana
- 2. Who am i?ScottGrayBorn in New Orleans, LAGrew up in the SouthAttended High School in Geneva, SwitzerlandBA in CompSci from St. Mary’s College of Maryland in 04MBA from the U of Montana in 09Director of SEO Operations for Real Estate SEO ProsStarting Website ClarityFounder/CEO of EDEN SystemsVarious Consulting gigsEDENSystems
- 3. What are wegonna talk about?IntroductionTechnology/Terminology OverviewGround rulesUsesGeneralFuture CareerJob-huntingTips/Tricks & ResourcesQuestions
- 4. Introductionor Why shouldwe care about Social Media?Years to Reach 50 millions Users: Radio: 38 YearsTV: 13 YearsInternet: 4 YearsFacebook added 100 million users in less than 9 months
- 5. More Facts80% Percent of companies use LinkedIn as a primary tool to find employees25% of search results for the World’s Top 20 largest brands are links to user-generated content34% of bloggers post opinions about products & brandsPeople care more about how their social graph ranks products and services than how Google ranks them78% of consumers trust peer recommendationsOnly 14% trust advertisementsSocial Media has overtaken porn as the #1 activity on the Web
- 6. What Technologies?Social NetworksBlogMicroblogsSocialBookmarkingSocial MediaSocial Review
- 7. Social NetworksWhat isa Social Network?Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”Some Examples:FacebookLinkedinMyspaceRealtownAcademia
- 8. BloggingWhat is Blogging?Anotherfrom Dictionary.com:“To write entries in, add material to, or maintain a weblog.”Examples:BloggerTumblrWordpressTypepadBlogsmith
- 9. Micro-Blogging“A blog thatallows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”Examples:TwitterJaiku
- 10. Social BookmarkingLet’s trywikipedia:“a method for Internet users to share, organize, search, and manage bookmarks of web resources”Which means?Examples:StumbleuponDiggSlashdot
- 11. Social Media SharingWeb2.0 sites where shared media is the primary focus of the siteWhat’s the difference?Examples:YoutubeFlickrVimeoDeviantartSlideshare
- 12. Social Reviewa web 2.0site on which reviews can be posted about people, businesses, products, or servicesSo?Examples:YelpZagatfoodbuzz
- 13. Line BlurringSocial MediaGraphVery hard to draw firm linesTwitter feeds pulled into Facebook, Facebook pulls into LinkedinUser Reviews on Amazon.comYoutube videos inserted into blogs
- 14. What are somegood Ground Rules?DON’T SPAM!Seriously. I mean it.Don’t Spam friend invites, retweet requests, blog comment requests, etc.
- 15. Avoid Bandwagon-itisThink beforeyou jump on any social networkMyspace is great for music, not for accountingFind content specific social networksAcadamia.edu is specific to educationThink about your ‘brand’
- 16. SeparationKeep professional andpersonal separateWhat is appropriate?Think both Present and Future audienceAuthenticityDon’t be Fake
- 17.
- 18. Don’t pass offother people’s workAdd ValueProvide content people actually want to know aboutRemember your audience/contextFacebook = pics of your dog at xmasLinkedin = analysis of HP’s marketingAlso applies to blog comments, forum posts, tweets or status updates
- 19. Is this stuffeven useful?It’s still networking!Except on a MUCH bigger scale!
- 20. Build your AudienceWhatdoes this mean?Number of people who actively plug in to what you have to sayHow do you do it?Setup a twitter accountSetup a BlogAny medium where you can disseminate informationRemember: Quality!
- 21. Build your BrandRecognitionMy Brand?Your name/online identityIncrease the number of people who know you and what you doHow?Become active in online communitiesComment on industry blogs & forumsRespond to tweets and retweet quality ones
- 22. Expand your JobFeelers?Huh?The more active you are, the quicker you hear about jobsPeople want to help each other, it’s human natureThe more humans who know you, the more they want to help
- 23. Future career requirementsThesetechnologies becoming common in workplaceEspecially for international business & marketingInnovative SolutionsInt’l FestivalMany CRM & management platforms now incorporate social mediaYammer is an example
- 24. Job Searching SpecificsDifferentsocial normsCalling a classmate you haven’t heard from in 10 years?LinkedinProfessional groupsShows connections to companiesOther’s blogs/tweetsFind industry leaders and become active in their audience
- 25. Job SearchingOnline MentorsUseLinkedin to find mentorsMany people online are more than willing to helpDon’t be afraid to contact someone!Worse case: no responseBest case: you now have a valuable contactRemember: give them somethingBlogTwitterLinkedin Profile
- 26. What are SomeTips?Add appropriate profiles to Biz CardsAnd treat them as such!College = Content GeneratorLots of papers can be spun for blogsLink all of your social profiles/blogs/microblogs togetherAdd links in profiles to other appropriate profilesFind Groups to joinLinkedin has tons of great professional groupsGet involved!Don’t just read blogs, but commentCheck SettingsWhat can people see?
- 27. What about Tricks?AutomatedContent DistributionOnlywirePing.fmSocial AggregatorsHootsuiteTweetdeckGoogle ToolsGoogle AlertsGoogle Live SearchGoogle Keyword ToolGoogle Calendar
- 28. What should Youdo as soon as You get home?Create a blogTumblrWordpress.comCreate your own with GodaddyBuy a domain/urlCreate appropriate network profilesJoin Groups