Social Networking For Success
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The document focuses on the importance of social networking for professional success, providing guidance on how to build a positive online presence and manage personal branding through various social media channels. It outlines strategies, tools, and techniques for engaging effectively in social networking, including the creation of a content mix and the need for ongoing engagement and monitoring. Additionally, it addresses common concerns and objections individuals may have about participating in social media, encouraging a structured approach to professional networking online.
Social Networking For Success
- 1. Social Networking for SuccessXerox Women’s AllianceSuzanne E. Henry
- 2. “Everyone tells you that social media is a unicorn, but it’s really just a horse.”~ Jay Baer, Convince & Convert
- 3. Understanding: General know-how of social networking channelsPlanning: How to build a positive online presenceManaging: Tools, tips, techniquesWhat’s the Deal Today?
- 4. What Are We Talking About, Really?Social Media: The tools and channels that allow people to connect and share onlineSocial networking: The activity on social mediaThe 6 Behemoths:FacebookTwitterBlogs/bloggingLinkedInYouTubeWildcard: Google+
- 5. Do you engage in professional social networking, using any of these channels, presently?Yes, I feel quite engagedYes, but I just use social media “lightly”No, I do not engage in social networking at allPoll
- 6. Get educatedHave a StrategyKnow your personal brandIdentify the channels and toolsMonitor, contribute, manageHow Do I Get Started?
- 7. The Maze
- 8. Don’t Panic!
- 9. What is your number one objection to engaging professional social networking?I don’t have timeI don’t see the valueI don’t really know how to use it wellI am concerned about privacyI am concerned about doing something wrongOtherPoll
- 10. Two Steps:Sign up and listenEducate yourself: SmartBrief on social media: http://www.smartbrief.com/socialmedia/Your industry’s mediaBlogs on social mediaMashable: http://mashable.com/Global Neighborhoods: http://globalneighbourhoods.net/Convince & Convert: http://www.convinceandconvert.com/How Do I Learn?
- 11. Day to Day ManagementTweetdeckHootsuiteOngoing Monitoring of Personal Brand Klout / Peer Index scoresGoogle alertsPersonal goals / metricsNetworking/Finding people Personal sphereWeFollow / IceRocketSuggestions by sites themselvesTools, Tips, Techniques
- 12. What will you strive for? Determine your goalsWho will you be? Identify your personality/tone of voiceHow do you want to be known? Determine your ideal reputation3 word exerciseWho Will I Be Online?
- 13. Use an authentic voice, be “relatable”Avoid “ranting”Common sense rules: Avoid posting overly personal informationPersonal interests are okay (if your boss’ mother would approve)Case Study: MarijeanJaggersBe Human, Not too Personal
- 17. Specific action itemsDetermine the level of activity for you and your goals High MediumLowDesign a strategyWho will you be? What will you contribute?Know who you are trying to network with and whyDevelop a scheduleEngage, monitor, repeat (yes, it’s relentless)Planning Your Presence
- 18. Google ProfileLinkedIn ProfileTwitter/Yammer/ChatterKlout and PeerIndex scoreGoogle Alerts on your nameBasics
- 19. Google ProfileLinkedIn ProfileJoin and monitor groupsAnswer questionsTwitter/Yammer/ChatterKlout and PeerIndex scoreGoogle Alerts on your name5 Key BlogsMedium
- 20. Google profile Google+LinkedIn ProfileEngage groupsAnswer questionsConnect your blog, Twitter feed and other channels to profileTwitter /Yammer/ChatterKlout and PeerIndex scoreGoogle Alerts on your name and others who you followWrite a blogRead and comment on key blogsQuoraHigh
- 21. Being There StrategySocial Media Strategy
- 22. What will you contribute?Most professional social networkers define their content mix:Thought leader (original content) – 20%Curator (sharing others’ content/repository) – 50% to 70%Entertainer/personality – 5 to 10%“Customer” service rep – 10%Advertiser/sales – 0 to 10%Design a Strategy
- 23. Deploying robust content Over the right channelsWith high engagementSocial Networking Means:
- 24. Who do you want to follow? Follow back?Who do you want to engage?Who do you want to impress?Who do you want passing on your content?Know With Whom You’ll Network
- 25. One Week, 3 hours Update your statuses (at least 3x a week)Comment on 1 - 2 blogsAnswer a question or 2 (Quora, LinkedIn)Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc.Connect with 1 - 2 new people (LinkedIn, Google+)Follow 1 - 2 new people (Twitter, Google+)Recommend someone on LinkedIn (and/or ask for a recommendation)Check your Peer Index and Klout scoreRemove or add to YouTube subscriptionsRemove or add to RSS feedsRead Google alerts related to your personal brandIf you blog – blog 1 to 3 x a weekSchedule Engagement
- 27. Let’s ConnectSuzanne E. HenryFour Leaf Public Relations LLC+1 434-972-7278 - officewww.FourLeafPR.comTwitter: @SuzanneHenryFacebook:www.Facebook.com/FourLeafPRLinkedIn: www.linkedin.com/in/suzannehenryBlog: http://tinyurl.com/FourLeafBlogGoogle Profile: http://www.google.com/profiles/SuzanneHenry86
Editor's Notes
- #8: how to get started without being overwhelmed, the key channels on which everyone must be well versed, how to counsel clients on social media, basic social media strategy.