Social Networking in Academic Libraries
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The document provides an overview of various social media platforms and how they can be used in academic libraries. It defines social networking and lists common features such as user profiles, friending, groups, messaging, and privacy controls. Specific platforms summarized include Facebook, LiveJournal, MySpace, YouTube, Twitter, SlideShare, Google Docs, Flickr, Skype, Pinterest, Scoop it, Prezi, and QR codes. Examples are given for how libraries have used some of these tools for outreach, marketing resources, and engaging users. References are provided at the end.
![Social Networking Definition
Social networking is a communication
phenomenon. The Oxford English Dictionary
Online (2010) defines social networking as:
[. . .] the use or establishment of social
networks or connections; (now esp.) the use of
Web sites which enable users to interact with
one another, find and contact people with
common interests, etc.](https://image.slidesharecdn.com/socialnetworking-120530082645-phpapp01/85/Social-Networking-in-Academic-Libraries-4-320.jpg)
Social Networking in Academic Libraries
- 1. By Houeida Kammourié-Charara InfoCommons Librarian ©2012
- 2. Introduction With the huge amount of Social Networking Media that are currently available on the Net, I found it useful to “CURATE” some that may be used in academic libraries environment. Content is collected from selected websites, all definitions are taken from the “About Us” or Media Home pages or Wikipedia.
- 3. Outline
- 4. Social Networking Definition Social networking is a communication phenomenon. The Oxford English Dictionary Online (2010) defines social networking as: [. . .] the use or establishment of social networks or connections; (now esp.) the use of Web sites which enable users to interact with one another, find and contact people with common interests, etc.
- 5. Social Networking Core Features • User profiles • Videos, Photos, • Friending Music • Groups • Blogs, Journals,Wikis • Individual messaging • Searching • Announcements • Privacy controls
- 7. Facebook in Academic Library
- 8. Facebook
- 9. Marketing Library Resources and Activities via Facebook
- 10. LiveJournal LiveJournal (LJ) is a social network owned by SUP Media where Internet users can keep a blog, journal or diary Source: Wikipedia.
- 13. MySpace Aimed at a Gen Y audience, Myspace drives social interaction by providing a personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games. http://www.myspace.com/
- 14. MySpace Account via Facebook login You can add photos, music and more
- 15. YouTube Founded in February 2005, YouTube allows billions of people to discover, watch and share originally- created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. See our company timeline for more information on our company history. http://www.youtube.com/t/about_youtube
- 16. YouTube
- 17. Library Publishers using YouTube
- 19. YouTube
- 21. British Library
- 22. Twitter Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. See it in action. https://twitter.com/about
- 25. What Are Hashtags ("#" Symbols)? The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. People use the hashtag symbol # before relevant keywords or phrases (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics. Source: Twitter help Center
- 26. SlideShare SlideShare allows you to share presentations, documents and professional videos.
- 27. Google Docs To create, share on the web with documents, spreadsheets, presentations and more. Google Docs will soon be upgraded to Google Drive
- 28. Flickr Flickr is an image and video hosting website that allows you to upload your photos, then easily share them through Facebook, Twitter, email, blogs and more. http://www.flickr.com/
- 30. Skype Skype is software that enables the world's conversations. Millions of individuals and businesses use Skype to make freevideo and voice calls, send instant messages and share files with other people on Skype. You can use Skype on whatever works best for you - on your mobile, computer or a TV with Skype on it. Skype is free to download and easy to use. http://www.skype.com/intl/en/home
- 33. Overwhelmed with your accounts
- 37. What’s Social Media Curation? “Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic”.
- 38. What is Content Curation? “Content Curation basically means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network. A slightly more coherent definition of someone who curates content comes from marketing expert Rohit Bhargava: A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online”. http://www.michielgaasterland.com/content-marketing/what-is-content-curation-and-how- it%E2%80%99s-useful-to-you-and-your-network/
- 40. Curation Dashter's in-line curation technology allows you to curate social content whenever you find it. http://dashter.com/tour/curate/
- 41. What is Pinterest? Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite. http://pinterest.com/about/
- 42. Pinterest How libraries could generate interest via Pinterest? 1. Create a boards for new books that your library has received within the past few weeks or months. 2. Create boards to promote activities or programs with links to learn more and pictures of the activity or program. 3. Create boards for each one of your major collections and share the most popular items as pins. 4. Create boards with pins for your library displays or rare collections. 5. Create boards with pins to promote your movies and other media. 6. Share your boards on your library facebook and twitter. Source : http://socialnetworkinglibrarian.com/
- 44. Scoop it
- 48. Topics are curated by other Scoop it users
- 49. And many more: Blogs (WordPress), Wikis, Bookmarking, Tagging, etc.
- 50. QR Codes (From Wikipedia) QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two- dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data.
- 51. QR Codes use in Libraries They can be placed inside the library catalog, linking to subject guides and placing the codes on the shelves near the materials about that subject, using them near the physical journals to link out to the online versions, connecting the codes with mini surveys asking students to share their opinions and more. http://socialnetworkinglibrarian.com/
- 52. PREZI Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to explore ideas and the connections between them. The result: visually captivating presentations that lead your audience down a path of discovery. http://prezi.com/about/
- 56. References Berube, L. (2011). Do you web 2.0? public libraries and social networking. Oxford : Chandos Pub. Bozarth, J. (2010). Social media for trainers: techniques for enhancing and extending learning. San Francisco : Pfeiffer. Clyde, L. A. (2004). Weblogs and libraries. Oxford : Chandos Cordell, D. (2012). Skype and the embedded librarian. Library Technology Reports, 48(2), 8-11. http://search.proquest.com/docview/927128199?accountid=27870 Courtney, N. (ed.). (2007). Library 2.0 and Beyond : innovative technologies and tomorrow's user. Westport, Conn Dickson, A. & Holley, R.P. (2010),"Social networking in academic libraries: the possibilities and the concerns", New Library World, Vol. 111 Iss: 11 pp. 468 – 479. http://dx.doi.org/10.1108/03074801011094840 Evans, W. (2009). Building library 3.0: issues in creating a culture of participation). Oxford: Chandos Pub. Hamilton, B. J. (2012). Introduction. Library Technology Reports, 48(2), 5-7,2. http://search.proquest.com/docview/927128231?accountid=27870 Kroski, E. (2008). Web 2.0 for librarians and information professionals. New York: Neal Schuman Publishers. Landis, C. (2010). A Social Networking Primer for Libraries. London : Facet Pub. Morris, T. (2010). All a Twitter: : a personal and professional guide to social networking with Twitter. Indianapolis, Ind. : Que. Websites: Social Networking Librarian: Exploring SociaL Networking and Technologies in Libraries http://socialnetworkinglibrarian.com/ Social Media: what we think about! http://www.scoop.it/t/social-media-what-we-think-about