Social News Organizations: Saving Newspapers with Search & Social Media
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The document discusses the challenges faced by newspapers due to declining audience trust and revenues, emphasizing the need for solutions involving search and social media strategies. It highlights the importance of content distribution, mobile audience engagement, and diversified advertising approaches. The text also notes a significant drop in public trust in newspapers, as reported by the 2010 Edelman Trust Barometer.
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Social News Organizations: Saving Newspapers with Search & Social Media
- 1. Saving Newspapers Using Search & Social Media
- 6. Shrinkage AUDIENCE Circulation Subscriptions Ad Revenues
- 7. Solutions AUDIENCE Circulation Subscriptions Ad Revenues
- 8. Social News Organization Authoritative Content Distribution Channels Paper?
- 10. The Public Park
- 11. SEO First Click Free To include highly relevant content in Google's search index. To provide promotion and discovery for pulishers with restricted content.
- 12. Social Media User Profiles APIs Mobile
- 13. User Profiles Register User Base Community Data
- 14. APIs Facebook Twitter Data
- 15. Mobile Audience Apps Content Syndication FourSquare Data
- 16. Breaking News Trust in newspapers fell by 14 points, from 46 to 32 percent. -- Edelman Trust Barometer, 2010
- 17. Mobile Costs Cutting Mojos Mobile Journalists Fact Checking Office Space
- 18. Ad Revenues Diversified Ad Offers Hyper Targeting Ad Placement
- 19. Diversified Ad Offers CPM CPC CPA
- 20. Hyper Targeting User Generated Data Social Media Data Previous Conversions Geo-Location
- 21. Ad Placement Onsite Mobile App Email
- 22. Letters to the Editor CT Moore [email_address] www.GypsyBandito.com @gypsybandito