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![Social Media Marketing 3 Billion Video Views Per Day ā Comscore May 2011 Setting up and Optimizing YouTube Create your own branded YouTube Channel Link to your Blog, Facebook fanpage or your website to make it easy for people to link back to your site Put the category such as [Social Media Marketing] in Brackets before each Title of your video Put āTagsā in your video tags section, make them relevant to your video title Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section Tips: Interview senior people in your industry ā promotes them, the law of reciprocity Create information videos that inform clients while you sleep - saves time Create Educational videos demonstrating expertise and thought leadership](https://image.slidesharecdn.com/socialmediaforprofessionalservicesdontwaittobefoundjune242011cerno-110623172731-phpapp01/75/Social-Media-Marketing-for-Professional-Services-31-2048.jpg)
Uploaded byJeff Bullas
Social Media Marketing for Professional Services
The document outlines strategies for professional services to leverage social media marketing for brand positioning and lead generation. It highlights the importance of establishing a home base through blogs, utilizing platforms like Facebook, Twitter, LinkedIn, and YouTube, and emphasizes creating engaging content. Case studies illustrate successful outcomes from adapting digital strategies, underscoring the shift from traditional marketing to social media-driven approaches.
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Similar to Social Media Marketing for Professional Services
Social Media Marketing for Professional Services
- 1. Social Media forProfessional Services Donāt Wait To Be āFoundā Facebook: Jeffbullas.com Blog: Jeffbullas.com Twitter: @jeffbullas How To Grow and Position Your Brand as a Leader in its Field with Social Media Marketing
- 2.
- 3. Introduction: The Web The Numbers: What has happened since 1995? First Website in 1990 130 Web Sites in 1993 16 Million Users in 1995 738 Million Internet users in Asia in December 2009 252 Million Internet users in North America in 2009 1.8 Billion Users in 2010 234 Million Websites in 2010 247 Billion ā Average number of email messages per day 90 trillion ā The number of emails sent on the Internet in 2009 30 Billion ā Photos uploaded to Facebook per year 2010
- 4. Introduction: Google The Number One Site on the Web
- 5. Introduction SocialMedia ā Video Video: Social Media Revolution
- 6. Some Social MediaFacts Facebook has 650 plus Million Users Facebook has grown by 100 million users in last 9 months If Facebook were a country it would be the 3rd largest in the world The fastest growing segment on Facebook is 55-65 year-old females There are over 155 Million Blogs Over 30 Billion YouTube Videos are viewed every month In 2010 Gen Y outnumbered Baby Boomers & 96% joined a social network The 2nd largest search engine in the world is YouTube Twitter passed the 10 Billion Tweets mark in March 2010 Twitter received 225 Million unique visitors in February, 2011
- 7.
- 8. Social Media Universe:What Technology is Driving The Growth? Hardware Platforms Laptops Netbooks Smartphones iPad ā coming Software ā Open Source and open APIās Broadband ā Faster Cheaper Processors ā Speed doubles every 12 mths Hard Disks ā Larger & Cheaper YouTube Video: My Blackberry Is Not Working
- 9. Social Media UniverseWhat Drives All this Sharing? Keep in Touch with Friends Update your Status Find News and Stay Updated For Research For Fun and Entertainment Self Expression Leave a Legacy For Admiration and Affirmation Attention Quantification The Short Answer: āTo Be Heardā
- 10. Social Media UniverseStarts with Outstanding Multi-Media Content with a Tempting Headline Interesting & Well Structured Writing Captivating High Definition Images Educational and Entertaining HD Videos
- 11. Social Media UniverseSocial Media Amplifies your Content.
- 12. Social Media UniverseSocial Networks Provide āWorld of Mouthā
- 13. Social Media UniverseSocial Media provides low friction, minimal cost, high leverage āWorld of Mouthā & spreads your content and message fast and wide.
- 14. Think of SocialNetworking as ā Networking on Steroidsā
- 15. Social Media YourBlog as Your Home Base
- 16. Social Media WhyBlog? To establish a home base that you own Great for personal branding Eg.ājeffbullas.comā Position you as a thought leader in your niche Establishes Authority Google likes fresh unique content Easy to use
- 17. Social Media WhyUse Facebook? Personal ā Fun keeping in touch with friends easily and efficiently Business ā Generating fans spreading your unique content, blogs, videos Pages and Groups Multi-Media rich Easy To Use Growing at over 600,000 users per day and currently over 400 million users YouTube Video
- 18. Social Media WhyUse Twitter? Communicating quickly and virally Distributing content Connecting Promoting Facebook, Blogs, Websites Real time search Note: More than 225 million Twitter Users 2011
- 19. Social Media WhyUse Linked In? Over 100 Million professionals are members worldwide Great for networking professionally Finding Opportunities Positioning you as an Expert Integrate your other sites including company, blog and facebook Average income of LinkedIn member: over $100,000
- 20. Social Media WhyUse YouTube? Second Largest Search engine in the world Easier to rank higher in organic search than Google Important if you are connecting to āGen Yā Free Easy to use
- 21. Ideas and TipsTo Market a āProfessional Servicesā Company with Social Media
- 22. Professional Services hasAlways Done Marketing Differently! Traditional marketing doesnāt work! So networking, giving & receiving Introductions, building relationships and being known as the subject matter āExpertsā Does Work!
- 23. Conversations & BuildingRelationships Social Media marketing is about having conversations and building relationships. Sound Familiar!
- 24. New Tools &New Ways of Working Social Media gives us a new set of tools to participate in these conversations
- 25. Social Media Marketingfor Professional Services Blog Facebook Twitter YouTube LinkedIn
- 26. Social Media MarketingAccording to Wikipedia there are over 155 million blogs worldwide Setting up and Optimizing Your Blog Buy your own domain name not a sub-domain or name under Typepad or Wordpress .. buying a homebase is a lot better than renting one. Purchase a theme such as WordPress theme that can be optimised for Search Post content regularly (at least once a week) .. Search engines love new unique content Promote your Blog on Twitter regularly (Google now has real time search feed into Twitter API) Include share buttons to other social media channels onĀ each blog post so visitors can add your blog and posts Start building your email subscriber database Tips Solve problems with your posts. What do your customers worry about? Provide āHow Toā articles Write great headlines Send out posts instead of static email newsletters that drive traffic to your site and drive comments
- 27. Social Media Marketing Thought Leader & Expert
- 28. Social Media MarketingRemember! -Your Blog as Your Home Base
- 29. Social Media MarketingFacebook has over 650 million Members Setting up and Optimizing Facebook Use a group or page profile for your business Choose a vanity URL eg ā cernoā When you post content, always include video or imagery. Facebook users are very visual. Publish fresh content at least 2-3 times per week Analyze and optimize using the Facebook Insights Tool Tips: Start building a Facebook Fan following and grow your corporate and personal tribe on Facebook. Make it easy for people to ālikeā your page on your blog, email and other online properties. So you āCrowd Sourceā sharing Engage communicate and get feedback in real time
- 30. Social Media MarketingOver 225 Million Users in February, 2011 Setting Up and Optimizing Twitter Include a photo Add your Facebook or Websiteās URL when setting up your account Write a āGreat Headlineā Place a ā ReTweet ā button on your blog articles to make it easy to āshareā. Include āFollow me on Twitterā buttons on your emails and blog Leave at least 20 characters spare (make your tweet no longer than 120 charcters), so that it allows room for people to āRetweetā your āTweetā with comments like āGreat postā Almost always include a link back to your blog, or Facebook page in your tweet (donāt waste a Tweet), this is a significant traffic driver for bloggers. Tips: Develop a targeted Twitter following in your industry Listen, engage and communicate and build loyal followers Create a live feed on the corporate brand name eg āCERNOā to see what the world is saying about you Create a # tag that keeps you up to date with the industry in real time eg. #socialmediapolicies
- 31. Social Media Marketing3 Billion Video Views Per Day ā Comscore May 2011 Setting up and Optimizing YouTube Create your own branded YouTube Channel Link to your Blog, Facebook fanpage or your website to make it easy for people to link back to your site Put the category such as [Social Media Marketing] in Brackets before each Title of your video Put āTagsā in your video tags section, make them relevant to your video title Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section Tips: Interview senior people in your industry ā promotes them, the law of reciprocity Create information videos that inform clients while you sleep - saves time Create Educational videos demonstrating expertise and thought leadership
- 32. Social Media MarketingThere are now over 100 million members on LinkedIn Setting up and Optimizing LinkedIn Create a public profile (donāt lock it away) Use the questions and answers feature to start conversations, create community, and Position yourself as a Thought Leader or expert by answering questions, In your homepage activate your Twitter link Activate your blog feed to your homepage on LinkedIn Integrate āSlideshareā into LinkedIn Make sure your websites and blogs (you can enter 3) includes My Company , My Blog (jeffbullas.com) and My Facebook āPageā URLs Tips: Update your posts on LinkedIn after publishing. Participate in one of the 900,000 groups that is suitable for your target audience Create your own group that doesnāt sell but provides a forum for your industry niche
- 33. SocialMedia Marketing Video: Social Media ROI: Socialnomics
- 34. CaseStudies Case Study One: KPI Insight
- 35. Case Studies CaseStudy One: KPI Insight (Professional Services) Traditional Strategy KPI-Insight was finding new customers through Direct mail campaigns, Email marketing Referrals. Though these initiatives werenāt necessarily ineffective, the company actively sought a way to expand its lead generation. āWe just wanted to increase the number of leads,ā Chantal said. Digital and Social Media Strategy Created Landing Pages Implemented a Blog Results: High Visitor-to-Lead Conversions Reached a 27% Conversion Rate on 30 Landing Pages Increased Organic Traffic by over 50% in 6 Months Increased Number of Leads by 60%
- 36. CaseStudies Landing Page- Example
- 37. Case Studies Case Study Two: Pharmacy Development Services
- 38. CaseStudies Case Study: PDS Pharmacy Development Services Traditional methods of marketing simply werenāt working. The company's online presence was less than effective and its website was difficult to navigate, resulting in a poor user experience that made it a challenge for site visitors to learn more about the company and its service offerings. Digital and Social Media Strategy Implemented a Blog Measured the traffic and where it was coming from Results Increased monthly organic traffic by more than 550% Grown the blog from 0 to nearly 300 RSS and email subscribers Generated an average of 3x more monthly leads Ā
- 39. Key Takeaways Bea Thought Leader Think like a Publisher Create and Promote Content Networking on Steroids Create Valuable Online Assets
Editor's Notes
- #23Ā http://www.slideshare.net/bbrelsford/eating-the-elephant-social-media-marketing-for-professionals
- #31Ā Reading: http://www.jeffbullas.com/2010/10/18/todays-twitter-tip-how-to-get-targeted-niche-followers
- #32Ā http://www.jeffbullas.com/2011/05/09/50-awesome-youtube-facts-and-figures/