SocialCompass Overview
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This document summarizes a social media marketing platform called SocialCompass. It listens to social media conversations in real time, engages users with targeted offers and content, and rewards referrals. Key features include listening across social networks and locations, engaging users with offers and content, and tracking referrals to measure results. The platform has seen success in industries like restaurants, fitness, and retail. It offers white label solutions and influencer marketing campaigns have generated thousands of sales and referrals. Customers have seen improved sales, traffic, and conversions through using SocialCompass.
SocialCompass Overview
- 1. “Turning conversations into customers, in real time, with real results.” – Adam Root, Co-founder & CTO A Application
- 2. 1.7 BILLION PEOPLE GLOBALLY WILL USE SOCIAL NETWORKS IN 2013. (eMarketer) 97% of AMERICANS SAY THEY ARE MORE LIKELY TO TRY A PRODUCT OR SERVICE IF A SOCIAL NETWORK FRIEND RECOMMENDS IT. (Cone Research) 102.5M PEOPLE WILL REDEEM A DIGITAL COUPON FOR ON OR OFFLINE SHOPPING in 2013. (eMarketer) 80% OF SALES ARE LOST BECAUSE OF POOR FOLLOW UP. (Harper College)
- 3. HOW DO YOU GENERATE NEW CUSTOMERS? Say hello to
- 4. SocialCompass is a patented SaaS platform that utilizes social listening and marketing automation to help businesses REACH their target audience through social media, REPLY to them with an offer, and REWARD them for sharing that offer with their friends.
- 5. LISTENING IN REAL TIME LOCATION KEYWORD MACHINE LEARNING
- 6. ENGAGE IN REAL TIME
- 8. ENGAGEMENT ENGINETM CONSUMER JOURNEY To: Amaris To: Amaris Refer your friends for Dunkin’ Donuts Cash! To: Amaris IF HER FOLLOWERS OPT IN Your friend redeemed. Here’s your Dunkin’ Donuts Cash!
- 9. ENGAGEMENT ENGINETM CT A 48 hrs @REPLY Instant Delivery • Offers • eBooks Referral Thanks & Referral REFERAL Friend Clicks To View Offer & Opts In Reward • email • social
- 11. RESULTS TOP INDUSTRIES Rates 1. 2. 3. 4. 5. 6. Restaurant Health/Fitness Travel Entertainment Retail Shopping Professional Services Conversion 66% 23% 51% 61% 29% 43%
- 14. WHITE LABEL FEATURES • • • • • • • • • Rebrandable interface Unlimited amount of accounts (subject to monthly account fee) Unlimited data Unlimited geography and keyword targeting (within the continental US & Mexico) Real-time reporting Complimentary support via an account manager Access/participation in the SocialCompass Marketplace to work with approved vendors Twitter OAuth authentication Customized domain for tracking and conversion
- 15. INFLUENCER SUCCESS Dear IKEA: When I volunteer to take an online survey for you, it’d be nice to know ahead of time it’s going to take 20 minutes. It’s going to be a productive day: Grocery store, post office, then furniture shopping with my mom. #Stimulus THE RESULTS • $6,000 in sales • Shared offer with her @TXTrendyChick Exciting! Browse our furniture selection and get 50% off your entire purchase: Offer.rf/17j4d I’m so happy @SignatureHomeTX found me on the twitters – greatest furniture find in the metroplex. CURRENT RESULTS • Avg. 34% conversion for all combined campaigns (as high as 244%) • Refer a Friend avg. 44% conversion • eBook avg. 33% conversion • Blogs averaging 10,000 pageviews per month (some as high as 30k) 4,703 followers & 3,000 blog readers.
- 16. INFLUENCER SUCCESS 48 hrs later, we asked for his referral… and he shared this: THE RESULTS • Over 1,000 successful referrals • Shared offer with his 1,745 followers & 2 followers retweeted for additional reach of 1,150 • BrandJames Marketing = 632 followers • VinylTats = 518 followers But it didn’t stop there…
- 17. SUCCESS “Papa John's searches Twitter for local people who are about to buy pizza and remind them that Papa John's is a good option. For example, we might find a tweet from a mom about to go to the symphony and needs to get her kids and the babysitter fed. Immediately, Papa John's would send a coupon. "What's so appealing about SocialCompass is the opportunity to target a completely different kind of market than we hit with mass advertising or direct mail. There is no way to mass market to just the right customer at just the time they are about to order pizza. SocialCompass lets us talk to customers one-onone instead of one in a million.” – Billy Robinett, Director of Communications, Papa Johns Houston "We've seen marked improvements in the SEO area since working with HipLogiq. In New York, it is extremely difficult to gain significant traffic from keywords, seeing as it is the most competitive market in the world. HipLogiq has continually helped us to improve our SEO rankings, which leads to more traffic, conversions, and revenue." – John Yazbeck, Director of Sales & Marketing, The New Yorker Hotel AS SEEN IN
- 18. ? Macy English | VP of Sales | [email protected] | 214.254.4716
Editor's Notes
- #8: We use the human touch: Because social media requires human eyes, we scale human management of user content.
- #12: Results will vary based upon industry, market, and offer.
- #16: Mention the following:Our clients hire us to perform ___They hire us, rather than someone else, because ______ (comp advantage)
- #18: Mention the following:Our clients hire us to perform ___They hire us, rather than someone else, because ______ (comp advantage)