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The Social Media Cycle
- 1. What is socialmedia marketing? SMM refers to the process of gaining website traffic or attention through social media sites •Centers on efforts to create content that attracts attention and encourages readers to share it with their social networks •A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself •This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. •Easily accessible to anyone with internet access.’ •Increased communication for organizations fosters brand awareness and often, improved customer service. •Is a relatively inexpensive platform for organizations to implement marketing campaigns.
- 2. So, Kristin… Whatdoes this mean for us? Why would we do this? What’s your plan??? WELL!! Lets start from the top.
- 3. To REALLY understandthe best practices and benefits of social media marketing, we need to look at what we can use and why it’s popular and THEN I‘ll tie it back to us. This is Sally. She is a 35 Year Old Executive Assistant to the President and is the Assistant Secretary to the Board of Governors for Google.
- 4. When Sally hasa question, she GOOGLES! it. Since Sally has a really important and time consuming job, she wants information fast, and she wants to know it’s reputable information. Looking at Google search allows Sally to quickly select one of the top three search options that come up. Sally LOVES google. She really is proud of her company.
- 5. Today, Sally’s bossasked Sally to throw together Google’s annual event with 5,000+ people with a budget of $300,000. Sally is scared. She has no idea what to do. Where does Sally begin? First, Sally expresses her concerns to her friends and family on FB. “Holy crap, boss just asked me to throw HUGE event. What do I DO??”
- 6. Next, Sally decidesto Google EVENT PLANNING since she is now responsible for throwing her company event. Ok… Now I know what it is… I’m not going to start my own Event Planning service??? What does Chuck E Cheese have to do with this???
- 7. Ok……. Sally needsto think smarter. Lets see if she knows anyone who knows ANYTHING about Event Planning. She remembers her last connection with Bob from Target talking about how he threw a really awesome event last year and it received a ton of accolades. Maybe Bob could share some insight on this. Bob’s kinda creepy. Sally thinks it’s best to just send him a message on Linkedin.
- 8. Bob is superexcited to see Sally’s LinkedIn message. He is on LinkedIn all the time because he is a Sales Exec from Target and loves to be connected. He immediately suggests to Sally to look into hiring an event planning firm because it will save her time and they will REALLY help make the event fantastic.
- 9. What a GOODidea! Sally feels empowered. She knows she needs a planner. Now, she needs to research this.
- 10. Sally types inEvent Planning firms in Seattle, Washington. She finally finds one about 6-7 links down for a specific company, but she wants more options. She clicks on Event Planners in Seattle.
- 11. Alright… Lets find out moreabout Well Done Events.
- 12.
- 13. Sally is sold. Sallygoes to her boss and pitches Well Done Events. Sally’s boss is not happy. He wants to know why he hired her if she wants to hire someone else. “It’s not in the budget, Sally!”
- 14. Sally goes homeand is depressed. When Sally is depressed she stalks her friends on FB. Sally notices she has a new FB message from her Mom’s friend Betty.
- 15. Betty’s Message: Hi,Sally! So great to see you doing so well! Love all your photo’s! Your mom said she was on FB and saw your status. She told me you were looking for an event planning company. My neighbor’s friends Mom’s son works for a woman who is really close with a sister of a woman who works in DC at a company called BRAVO! Events by Design. Apparently they do a lot of strategic work in creating events with impact that works with a companies marketing and communications plan to create the best ROI! Thought you would like to know! Hugs and kisses, hope to see you soon. Betty PS: Are you still single? My son is available!! Hint hint wink wink!
- 16. Sally has someresearch to do!
- 17. Sally googles BRAVO!Events by Design and is taken to the website.
- 18. After doing some browsing, Sallyhas found the information she needs to really sell her idea of hiring an event STRATEGIST!
- 19. Sally is ecstaticthat all the information . she would need to sell her boss on making a buying decision is RIGHT on the website! She’s really blown away by the video under the Corporate Gallery about the Acentia Event! She decides to share the content to her FB wall!
- 20. She can’t waitfor all her friends to see the new cool video she found!
- 21. “Finally! Someone whounderstands my business objectives!” Sally goes back to her boss with all of her new ideas. Sally prepared a flash drive with BRAVO!’s website and pulled out all the relevant wisdom wed blogs she needed to really sell her idea! (SOON TO BE WHITEPAPER PACKET)
- 22. Sally’s boss decides tomeet with Nancy. He’s trying to stay up to date with new technology so he’s really trying to use Twitter
- 23. “I think Ihave the hang of this! This is fun!” – Sally’s Boss
- 24. Needless to say,the meeting went really well and Sally’s boss is excited and is left with a lot of great ideas swimming around in his head. Sally’s boss goes home to tell his wife about his great day.
- 25. “BRAVO? you say??”Says Sally’s Bosses wife. “The girls and I were just chatting about them at lunch!” “I found the cutest ideas for a Moroccan themed party on their Pinterest!” Sally’s boss is glad his wife raised and birthed 5 of his children but sometimes he really wished she did more than surf the web at home and do pilates. *SIGH*
- 26. Now Sally’s bossis confident in his decision that BRAVO! is the right fit. He immediately goes to work and pitches it to the board and the rest of the e team Everyone agrees this is a good idea Sally is pumped!
- 27. The moral ofthe story is the internet is full of a vast range of possibilities All it takes is one creative and unique idea to set you apart from the rest
- 28. My plan isto make BRAVO! the thought leaders of our industry through our social media channels This requires: Time Effort Creativity Collaboration A willingness to push the limit
- 29. DISCUSSION How do youguys think Social media is evolving the corporate/Small business culture? How important do you rank social media in the success of an organization Do you believe the adage no press is bad press What do you believe is going to be the biggest challenge with social media over the next 5 years?
- 30. THE POWER OFA TEAM Reasons why we have all the gusto to make a bang: WE ARE DIVERSE PEOPLE WANT TO TALK TO US WE HAVE WHAT IT WE ARE TAKES TO MAKE A INTELLIGENT WE ARE CREATIVE SPLASH AND BE UNIQUE IN OUR MARKET
- 31. COLLABORATION IS KEYTO OUR SUCCESS Your ideas are CRUCIAL to us thinking outside the box There is no I in team WHAT I SUGGEST: Monday morning 9:30 AM 30 minute huddles around white board to talk about current trends, cool things you saw on the internet, whats exciting you online, the buzz around town, something cool you saw over the weekend… etc etc
- 32. OUR SOCIAL MEDIA GOALS: ATTRACT POTENTIAL CLIENTS GLORIFY OUR STRENGTHS ENGAGE OUR AMBASSADORS SHOW WHO WE ARE TO THE PEOPLE WE MEET. GOOD ALWAYS WINS BE TRANSPARENT