Softlayer overview

Editor's Notes

• #2: Global Cloud Leader Created by 10 Industry Veterans – 18 years – 3 companies Started with one of the first mass market hosting companies in the world 1995 Dialup, hosting, domain registration Learned the value of automation Next moved to ne of the first mass market dedicated hosting companies in the world 1999 Colocation & managed services Learned how automation could enable faster provisioning SoftLayer We previously had seen how most customers were ordering the same products and services over and over, but did so in a custom way. They were all using the same x86 servers, firewalls, and load balancers, etc but in a custom deployment. We had the ability to created something new from blank sheet of paper – driven by customer demands and needs. Wanted to design something that at the time didn’t exist We decided to pre-build a standardized platform with an abstraction layer on top called IMS that allows us to sell infrastructure as service. Buy it buy the drink, only pay for what you used, and easily scale over time with price predictability We had to think differently about how we did things before to achieve the attributes our customers were looking for. Rack and stack servers differently Create a new complex network topology that didn’t exist Create a billing model to allow for monthly and hourly billing Ultimately SoftLayer would become one of the first (if not the first) cloud computing company in May 2005 - 12 months before our closest competitor – Amazon. Four Guiding Principles Innovation – “innovate or die” – SoftLayer’s fundamental operating mantra is to bring new technologies to market as soon as they become commercially viable Empowerment – complete transparency and control to the end customer. Our datacenter is your datacenter. We show customers everything. If you want the information its there, if not spin up your infrastructure and you are on your way. Automation – key takeaway today – automation / automation / automation – if it cannot be automated – it does not live within the SL platform. Automation; 1) reduces costs 2) improves efficiency, 3) improves time to market, 4) eliminates human mistakes and results in higher SLA Integration - hosting solutions traditionally have been disparate operating silos – SoftLayer offers a fully integrated approach from billing to service delivery delivered thru a single interface and API set. It also means building solutions that allow you to integrate your current infrastructure into the SoftLayer cloud.
• #3: A working definition Market – defines cloud as virtual machines and simple storage in a multi-tenant environment SoftLayer – defines clouds as – “On-Demand Compute with Consumptive Billing” On-Demand – buy it now – get it now Compute Bare Metal – 4 hours or less Private Clouds – Fully orchestrated in 1 hour or less Public Clouds – minutes Ancillary Services – real time with no downtime Consumptive Billing Hourly or monthly billing No Contracts Makes IT costs truly variable in nature
• #4: SL is Uniquely Positioned to Match Business Needs to IT Needs What does cloud mean to you and what does SoftLayer’s cloud mean to you as an IT leader? Integration – we anticipated legacy installations – a “shift to the cloud” API - Over 1600 APIs to integrate into existing infrastructures Slowly add new workloads to the SoftLayer cloud Begin migrating existing systems to the SoftLayer cloud Eventually start turning down old or outdated systems in your existing infrastructure   Global Network -17 POPs globally to connect existing environments – up to 10g Connect existing Intranets, internal systems, datacenters, and colo environments via network pops around the world. Allows your cloud environment to co-exist with your existing environment   Software – Enterprise customers trying to shift away from commercial software and to open source software. We support both commercial and opensource software Recognize you cannot immediately shift from one to the other without transition time. Time to Market – IT resources are often the “long pole” for most organizations Rapid time to market becomes a competitive advantage Make a mistake, buy the wrong resources – easy to change hardware rapidly No contract, no setup fees. Cancel and reorder what you need. Access to Technology – IT managers face unlimited IT wants with shrinking budgets A and B projects get all the budget, C and D projects get the scraps. Imagine if every developer, project, division, group, or unit had access to all technologies Small or cost constrained projects gain access to SAN storage, Quad Processors, or Enterprise SW Reduce or eliminate the need to prioritize projects – all technologies available in real time in consumable fashion Access to Innovation – fast direct path to new technologies that become commercially viable. Examples Big Data – Big Insights, mongoDB, Cloudant, Cloudera, Riak Private Clouds – Opentstack and Object Storage SoftLayer’s “Innovate or die” mantra combined with IBMs $6Billion annual R&D budget is a perfect match going forward Contract and Cost No long term contract requirement – consumed by the hour or by the month “Effectively makes technology risk zero” At SL – user and group based permissions allow for cost assignment Track costs by user, group, division, unit, project, subsidiary or company Enterprise Scale Robust SLAs Global Backbone and Redundant Network Tier 3 – N+1 Datacenters Same trusted hardware used internally Juniper, Cisco, Intel, F5, Citrix, Fortinet, EMC, NetApp, IBM Internet Scale Example – spin up a fully orchestrated Citrix Private Cloud or MongoDB Solution 2000 physical or virtual nodes Across 10 different datacenters 3 different continents Managed from a single console or API set In 2 hours or less SL did this for the Obama Inauguration – single largest web event ever Control and Transparency You select the city / datacenter/ POD you want to be in – not in a regional zone Complete insight into the physical infrastructure Routers, switches, racks, power, server, components, serial #, firmware, etc You choose – managed as a developer resource or driven as system administrator Built by engineers for engineers All controlled thru UI or extensive API set
• #5: Global Cloud Platform SL is the ONLY cloud provider to offer bare metal, private clouds and public clouds in a single integrated environment. Bare Metal for high I/O intensive applications – databases and big data Private Clouds for repetitive IT tasks – Vmware, Citrix, Parallels, Hyper V, Openstack To us its just an OS install Public Clouds for unpredictable, burstable, seasonal or R&D workloads Mix and Match all three technologies across multiple datacenters Largest and most sophisticated customers use all three Ordered today, tomorrow, next week or next year Interconnected private network with no bandwidth cost Presented to you as if they were in the same physical rack Can share firewalls, load balancers, SAN storage and backup All managed thru on UI or our extensive API set
• #6: Global Footprint 13 Datacenters across three continents Only Cloud provider in the world with a global internet backbone 17 Network POPs including all major carrier exchanges worldwide 7 Tier 1 transit providers, 1400 private peers, pass about 500Gbps sustained IPv4 and IPv6 dual stack – every compute instance and ancillary service comes dual stacked Arbor Network & Cisco Network Analysis and DDOS Mitigation Enterprise DNS system consisting of over 400 load balanced physical nodes across 20 global locations 20,000,000 active domains 100,000+ physical nodes – millions of virtual machines 21,000 customers in 140 countries
• #7: Unparalleled Flexibility and Power Any physical server in any datacenter can be turned into any service No silos of assets or services across the service platform All services are available in all datacenters – true ubiquitous platform
• #8: Triple network Architecture Every physical or virtual node has 5 network interfaces 2 x GigE or 10GigE to the public network Transit to and from the internet 2 x GigE or 10GigE to the private network Connect any physical or virtual machine to any other in any datacenter Access to the service network – SAN storage, Object storage, DNS resolvers, OS update servers, application update servers, template repository 1 x GigE to the management network VPN Access to the management interface – BMC and KMV over IP Customer controlled – create VLANs, add/remove IPs, SWIP IPs – with dual stack IPv4 and IPv6
• #9: How it all fits together Standardized modular datacenter layout and construction Unique, fully redundant triple network architecture overlay IMS orchestration layer consisting of 3 million lines of production code Easily driven thru simple UI or 1600 APIs
• #10: Robust, full featured API SoftLayer started with the API first – our own control panel uses our API 1600 Function calls to over 200 services – industry competitors less than 100 Support Rest, SOAP, and XML-RPC interfaces Easy integration into existing environments Supported by SL developer network with numerous examples, downloads and plugins SoftLayer’s own iPhone/iPad and android apps show the power of the API
• #11: Service Portfolio Widest and deepest service portfolio in the cloud industry – far greater selection Trusted enterprise grade hardware and software solutions coupled with leading open source options for complete control and vendor alignment Ability to “buy ingredients” to create custom solutions - or choose fully orchestrated solutions sets delivered on the fly
• #12: Leading-edge Customers First 5 years – internet centric SMBs – born on the web and die on the web – revenues tied to platform Last 3 years – huge shift to enterprise or fortune 1000 – top 25 customer base rolled almost 100% Future – continue to service internet centric customers while services cloud demands of IBMs enterprise clients