SoLoMo - Social Local Mobile

SoLoMo - Social Local Mobile

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  SoLoMo, a shortfor Social-Local-Mobile, which represents the covergence in social, local, and mobile media, especially in the context of smartphone, tablets or other mobile computing devices.
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  What is SoLoMo? •SoLoMo is strategic marketing using Social, Mobile, and Local marketing to drive dramatic sales, and customer loyalty. • SoLoMo is increasingly common term referring to a new marketing approach. • Marketers who approach today’s SoLoMo consumer with a new mindset are delving into exciting territory with plenty of opportunity.
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  Social: Consumers aresocial Consumers no longer look to brands as the primary source of information; today they are more likely to consult third party resources and others in their social networks. Common social activities are: seeking advice, reading or writing reviews, or sharing experiences via a social network.
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  Mobile: Today’s Consumeris Largely Defined by Their Mobility Shoppers today routinely contact brands multiple times using different devices and platforms, often for one transaction. 82% of smartphone owners said they always have their phones with them when they are in-store. Mobile devices are empowering consumer behaviors; often consumers know more than a brand’s front line staff.
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  Local: Consumers getSocial Where They Are 38% of smartphone owners were open to receive promotional messages via SMS when the messages were based on their location. This statistic reveals what an opportunity local marketing can be; local relevancy heightens consumer interest in receiving messages right where they are.
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  SoLoMo takes threedifferent Marketing tactics and combines them into a complete strategy to drive continues sale. SOCIAL LOCAL SEARCH ENGINE MARKET MOBILE
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  Start with LocalSearch such as Google or Bing maps, New customers can find your business or services when they searching. LOCAL SEARCH ENGINE MARKET
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  When customers findyour company, ask them to like or follow at their favorite social media hangout, so we can engage and continue their great experience. SOCIAL LOCAL SEARCH ENGINE MARKET
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  When they returnyou ask them to sign up for your SMS loyalty rewards program where you send only your best deal to customer. SOCIAL LOCAL SEARCH ENGINE MARKET MOBILE
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  Also ask fora Review which can help increase your search results, which of course drive more local sales. SOCIAL LOCAL SEARCH ENGINE MARKET MOBILE
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  SoLoMo is veryaffordable too. SOCIAL LOCAL SEARCH ENGINE MARKET MOBILE
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  Reference http://www.cision.com/us/2013/01/what-is-solomo-and-why- is-it-important-to-marketers https://www.youtube.com/watch?v=Xe37wcQsJ2M http://www.adtechaustralia.com/category/solomo