SoLoMo: The Rise of Digital Marketing

SoLoMo
The Rise of Digital Marketing
By Alec Kim P. Santos

SoLoMo
Social
Mobile
Local
Refers
to
Social
Media
pla1orms
that
provide
consumers
and
business
a
place
for
discussion.
Refers
to
the
loca9on
and
proximity
of
the
business
and
the
consumer.
Refers
to
the
smartphones
and
mobile
devices
use
by
consumers.

SoLoMo Defined
SoLoMo
is
an
acronym
that
applies
to
the
integra9on
of
one’s
social
media
pla1orms
and
physical
loca9on
with
one’s
mobile
device.
For
businesses,
SoLoMo
represents
an
opportunity
to
micro-‐target
prospects
and
consumers
wherever,
whenever,
with
contextually-‐relevant
content,
informa9on
or
promo9on
that
is
also
designed
to
be
shared
on
social
media.
Consumer
Perspective
Business
Perspective
Reference:
hDp://www.socialmediatoday.com/content/solomo-‐what-‐and-‐why

SoLoMo Benefits
Makes
the
customers
the
marketers
themselves
Easier
and
more
enjoyable
user
experience
Endless
Possibili9es
The
target
market
of
a
business
is
easily
communicated
with

Examples of SoLoMo
V a s D r a fi k
i s
a
t r a n s p o r a 9 o n
company
located
in
Sweden.
With
a
use
of
a
smartphone
and
geotags,
a
tourist
can
have
a
guided
tour
of
the
city
while
riding
there
trams
through
a
free
applica9on.
F a c e d e a l s
is
an
applica9on
that
uses
a
face
detector
to
provide
coupons
and
freebies
to
customers
w h o
f r e q u e n t
e s t a b l i s h m e n t s
a ffi l i a t e d
w i t h
facedeals.
ShopKick
gives
users
with
an
exci9ng
way
to
shop
by
simply
giving
them
points
for
entering
stores
and
scanning
products
with
their
mobile
device.
ShopKick
gives
out
reward
points
and
coupons
using
their
appliac9on.

Effects of SoLoMo
to E-Commerce
SoLoMo
creates
a
connec9on
for
businesses
and
their
market.
Integra9ng
different
It
gives
business
the
chance
to
make
their
market
experience
their
products
and
even
adver9se
their
products.
It
also
makes
it
easier
to
create
a
beDer
customer
experience
by
giving
them
rewards
through
coupons
and
points.
SoLoMo,
all
in
all,
opens
up
possibili9es
for
E-‐Commerce
to
expand
and
market.

Effects of SoLoMo
to E-Commerce
Through
the
innova9on
of
different
entrepreneurs
and
businesses,
SoLoMo
also
answers
and
provides
to
the
needs
of
the
market.
The
integra9on
of
Social,
Loca9on
and
Mobile
gives
the
consumers
more
ways
to
make
us
of
their
smartphones
and
make
daily
tasks
easier
and
enjoyable.
Just
like
how
“Vaastrafikk”
created
an
applica9on
that
makes
travelling
cheaper
and
easier
and
how
“ShopKick”
makes
shopping
more
rewarding
and
enjoyable.

SoLoMo in the next 2 years
In
the
next
2
years,
I
believe
that
SoLoMo
will
be
used
by
different
companies
here
in
the
Philippines
and
abroad.
SoLoMo
will
be
a
staple
and
a
need
for
these
companies
because
with
the
technological
advancements
and
the
people’s
rampant
use
of
their
mobile
devices,
it
is
possible
that
people
can
do
everyday
transac9ons
with
the
use
of
their
mobile
device.

SoLoMo in the next 2 years
I
also
believe
that
more
applica9ons
will
be
created
to
integrate
tasks
not
usually
done
using
mobile
devices.
Adver9sers
will
certainly
make
use
of
SoLoMo
in
aDrac9ng
consumers
to
try
and
bye
their
products.

Sources
• hDp://searchconsumeriza9on.techtarget.com/defini9on/SoLoMo-‐social-‐local-‐and-‐
mobile
• hDp://www.hallaminternet.com/2012/op9mising-‐your-‐site-‐for-‐mobiles/
• hDp://www.socialmediatoday.com/content/solomo-‐what-‐and-‐why
• hDp://www.techopedia.com/defini9on/28492/solomo
• hDp://www.entrepreneur.com/ar9cle/226408
• hDp://newsroom.cisco.com/feature/985956/SoLoMo-‐Why-‐It-‐MaDers-‐and-‐What-‐
You-‐Should-‐Know

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