Solving the Urban Transportation Challenge through Design Making

Solving the Urban Transportation Challenge through Design Making

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    STRATEGIC DESIGN MANAGEMENT  BrainstormingSession  Ayushi (024), Sayantani (068), Shalaka (158), Vaidyanthan (175), Vyom (179)    INTRODUCTION  There are several challenges of urban living, one of which is negotiating travel everyday. While  all state governments are now enthusiastically launch metro rail services, one after the same,  the public commute experience isn’t pleasurable and thereby discourages usage leading to  continued reliance on private transportation and thereby increasing environmental damage in  an over populated country in India.   Our group worked on this and broke this down further.   1. Defining our “Wicked Problem”  The Wicked Problem we came up with is, ​‘Reducing Congestion and making travel by public  transportation more comfortable’.   This societal problem is inherently wicked as:  - There are multiple explanations to this problem such as increasing population,  emigration, reducing space, expensive infrastructure needed, as well as behavioural  problems such as inability to follow queues, crossing tracks and jostling other  passengers.     
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        2    - Theproblem doesn’t have clear boundaries. It’s a private and public issue dealing with  infrastructure, society, population, civic sense and culture, all at once.  - Solving this requires full responsibility rather than just seeing one issue in isolation and  attempting to make sense of it.  - A lot of these problems are interconnected and bleed into each other such as how people  don’t pay tax but expect to have publicly funded infrastructure that is fully functional  and comfortable for millions of people.  - This problem is unique to the nation, location and nature of populace at a given time  and has no one right or scientific answer.     2. Outlining possible solutions  The possible solutions that rest in this space are to redesign some of these aspects:  - Ticket Booking Experience  - Seating Experience  - Interpersonal Etiquette  - Queuing Experience  - Luggage Storage  - Sensory Experiences such as smell, visual input   - Change in signage, boards  - Change in train’s infrastructural structure  - Change in timings, frequency, duration   - Change in Pricing, timers  Our Idea Pitch, Empathy Map and User Journey delve deeper into this.  
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        3    Appendix: Post- Its from Class      
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