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                      Address
Matteo Prencipe




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General Manager
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                      Via Stradivari, 7
Alessandra Malvermi   20131 Milano
Managing Partner      ph. + 39 02 205695.1    Sound PR in a nutshell
                      fax + 39 02 205695.20
                      info@soundpr.it
                                                                                     Over20 years
                                                                                     of experience
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                                                                                                                partner
                                                                                                     Italian exclusive
                                                                                                     of two international
  Staff                                                                                              networks:
                                                                                                     • Public Relations Global NetTipik
  12 professionals                                                                                   • European Network




             www.                                                A team of
                                                                 12 skilled

           soundpr.it                                            professionals
                                                                                                     Over200
                                                                                                     satisfied
                                                4 practice areas:                                    clients
                                                • Public & Media Relations                           throughout the
                                                • Digital & Social                                   course of our
                                                • Events                                             activity
                                                • Creative Services
Corporate, institutional and product communication B2B and                                                                                      B2C
                        Public relations
                        • Strategic Consultancy & Communication Plans
                        • Thematic Campaigns
                        • Media Relations
                                                                                                     practice areas
                        • Press Events
                        • Relations with Analysts and opinion leaders
                        • Product Placement & Product Test
                        • Creative Stories Generation
                                                                        Events
                                                                        • New products’ launch
                        • Speaking Opportunities
                                                                        • Kick-Offs
                        • Media Trainings
                                                                        • Company Conventions
                        • Crisis & Issue Management
                                                                        • Events for the End Users
                        • Case studies
                                                                        • Trade and Press events
                                                                        • Road Shows
                                                                        • Technical-training seminars
                                                                        • Sales Incentives
                                                                        • Loyalty-enhancement Events
                                                                        • Inauguration and Anniversaries
                                                                        • Exhibitions
                                                                        • Thematic events
                                                                        • Christmas Parties and Happy Houra




 Digital & Social
 • Blogger Relations
 • Social Media Presence Management
 • Social Media Press Releases
 • Press Events
                                                                                                    Creativity & MarcCom
                                                                                                    • Imagine outfit
 • Online Newsroom
                                                                                                    • Institutional and Product Brochures
 • Social Media Analysis
 • Social Media Strategy                                                                            • Promotional Flyers
 • Social Media Engagement                                                                          • Company and product logos and brands
                                                                                                    • Newsletters & House Organ
                                                                                                    • Institutional and product advertising campaigns
                                                                                                    • Direct Marketing
                                                                                                    • Web Design
                                                                                                    • Guerrilla Marketing
Health & Beauty                                                                                 We develop strong
• Advantage Medical Optics • Henkel-Ecolab
                                                                                                and lasting relationships
• Italian Council of Cardiology Practice,
                                                                                                with our clients.
• La Roche-Posay • MedixSysteme
• Schering • Vichy



Information Tecnology                                                                       satisfied clients of our activity
                                                                                                       throughout the course
• Adobe • Apple • Autodesk • Canon
• ComputerLinks • Crossgate
                                                                                                                                We serve a national and international client
• General Computer • HP • Hyperion • Imation                                                                                    base across a broad range of industries.
• Lanier • Microsoft • NBT • Norman • Océ
• Passepartout • Pointsec • Project Informatica
• Quest Software • Realtech • Retarus
• Sisvel Technology • SolidWorks • Sophos
• Sun Microsystems • Surfcontrol
• Tekla Corporation • Veeam • 9Proof                                                        Sportwear
                                                                                            & Fashion
Internet companies                                                                          • Deichmann • Liguero
                                                                                            • NewYorker • The North Face
• Internet Expo • Marketplace Italy
• Paperand • Textile Italy • Tyle Square
• YAHOO!                                                                                    Sport & Fitness
                                                                                            • ATP Association Tennis
                                     Logistic & Automation                                  Professionals • Club Francesco Conti
                                     • CHEP • CLS • Danaher Motion                          • F.I.S.I. (Federazione Italiana Sport
                                     • KFI Trading • OM Carrelli Elevatori                  Invernali) • Polar                        Toys & Videogames
                                     • Vimec • Vocollect                                                                              • AK • Koch Media
                                                                                            Energy                                    • Tomy Yujin Europa

                                     Automotive                                             & Environment
                                     • Rivolta Group
                                                                                            • Eriez Magnetics • Gascom                Food & Beverage
                                                                                            • Project Automation                      • Amorim Co • Qualit
                                     • Tesla Motors

                                                                                            Furnishing & Housing                      Stationary
                                                                                  PMS 186




                                     Institutions & Public                                  • Gerflor • Rockwool • Sacea              • Esselte-Leitz
                                     Administrations                                        • Warendorf
                                     • Comitato Regionale dei Consigli Notarili                                                       Early Childhood
                                     dell’Emilia Romagna • Provincia di Milano              Finance & Banking                         • Tigex
                                     (sport, giovani, coop.int.) • Provincia di Milano      • UniCredit Group • Saro
                                     (disabilità) • Unione Europea (DG Affari Econo-        • TradingLab
                                     micie finanziari) • Unioncamere Lombardia
Sound PR is the sole Italian Member Agency
                                    of the Public Relations Global Network
                                    (PRGN), the leading international network of
                                    independent agencies, founded in the 1992,
                                    and currently acting trough 40 members.
                                    With revenues of more than $110 million
                                    (U.S.D.), PRGN is among the world’s top four
                                                                                   international reach
                                    public relations networks.




                                                                                   The strong experience strengthened by Sound PR in 20 +
                                                                                   years of activity in communication, is therefore enriched
                                                                                   with a skilled offer providing customers an integrated
                                                                                   approach at international level and a wide qualified range
                                                                                   of consultancy.
 Furthermore, Sound PR is exclusive member of
                                                                                   Sound PR deep knowledge of Italian market and of its
 the Tipik EU, a network of 27 agencies throughout
                                                                                   specific dynamics, is perfectly integrated with a wide
 Europe providing private and public organizations
                                                                                   global vision.
 with a capillary support in the event organization area.
                                                                                   Sound PR addresses both to Multinational Companies that
 Located in the heart of the European Union, in the
                                                                                   privilege consultancy values, method and efficiency and to
 very centre of Bruxelles, Tipik boasts a team of 115
                                                                                   Italian SMB that look for the flexibility of a reliable partner
 employees, from 30 European Countries including
                                                                                   able to understand and satisfy with effectiveness their
 graphic and web designers, translators, event
                                                                                   needs.
 managers, a TV troupe and an editorial team.




neTworks
mission


                                                            Promoting the business development of enterprises
                                                            and meet institution’s needs with innovative and very
                                                            articulated forms of communication.
methodology                                                 Our mission is to help enterprises and institutions
                                                            in enhancing their communication quality - on timing
                                                            and on budget - heightening its effects and keeping
                                                            them constant in the time.
                                                            Interpreting and satisfying the new requirements
                                                            of public relations and creating opportunities and
                                                            useful services for our Customers and audiences,
                                                            through the integration of new and traditional
                                                            communication tools.
                                                            Integrating different communication disciplines and
         Our methodology is based on the integration of
                                                            using their peculiarities to develop communication
         different professional profiles to guarantee the
                                                            synergies for the achievement of the most effective
         most suitable approach to each requirement.
                                                            and the best cost/benefit ratio.
         Therefore the Public Relations can be used
         as primary leverage to co-ordinate all the other
         ones.
         The final result is a methodical, specific and
         accurate consultancy, which allows us to offer
         leading-edge solutions for each Customer.

Sound Public Relations

  • 1.
    rating b E Cel Partners s Address Matteo Prencipe r Ye a Ye General Manager a rs Via Stradivari, 7 Alessandra Malvermi 20131 Milano Managing Partner ph. + 39 02 205695.1 Sound PR in a nutshell fax + 39 02 205695.20 [email protected] Over20 years of experience rating in rating communication rating b b b consulting E E E Cel Cel Cel s s s r r r a a Ye Ye Ye a partner Italian exclusive of two international Staff networks: • Public Relations Global NetTipik 12 professionals • European Network www. A team of 12 skilled soundpr.it professionals Over200 satisfied 4 practice areas: clients • Public & Media Relations throughout the • Digital & Social course of our • Events activity • Creative Services
  • 2.
    Corporate, institutional andproduct communication B2B and B2C Public relations • Strategic Consultancy & Communication Plans • Thematic Campaigns • Media Relations practice areas • Press Events • Relations with Analysts and opinion leaders • Product Placement & Product Test • Creative Stories Generation Events • New products’ launch • Speaking Opportunities • Kick-Offs • Media Trainings • Company Conventions • Crisis & Issue Management • Events for the End Users • Case studies • Trade and Press events • Road Shows • Technical-training seminars • Sales Incentives • Loyalty-enhancement Events • Inauguration and Anniversaries • Exhibitions • Thematic events • Christmas Parties and Happy Houra Digital & Social • Blogger Relations • Social Media Presence Management • Social Media Press Releases • Press Events Creativity & MarcCom • Imagine outfit • Online Newsroom • Institutional and Product Brochures • Social Media Analysis • Social Media Strategy • Promotional Flyers • Social Media Engagement • Company and product logos and brands • Newsletters & House Organ • Institutional and product advertising campaigns • Direct Marketing • Web Design • Guerrilla Marketing
  • 3.
    Health & Beauty We develop strong • Advantage Medical Optics • Henkel-Ecolab and lasting relationships • Italian Council of Cardiology Practice, with our clients. • La Roche-Posay • MedixSysteme • Schering • Vichy Information Tecnology satisfied clients of our activity throughout the course • Adobe • Apple • Autodesk • Canon • ComputerLinks • Crossgate We serve a national and international client • General Computer • HP • Hyperion • Imation base across a broad range of industries. • Lanier • Microsoft • NBT • Norman • Océ • Passepartout • Pointsec • Project Informatica • Quest Software • Realtech • Retarus • Sisvel Technology • SolidWorks • Sophos • Sun Microsystems • Surfcontrol • Tekla Corporation • Veeam • 9Proof Sportwear & Fashion Internet companies • Deichmann • Liguero • NewYorker • The North Face • Internet Expo • Marketplace Italy • Paperand • Textile Italy • Tyle Square • YAHOO! Sport & Fitness • ATP Association Tennis Logistic & Automation Professionals • Club Francesco Conti • CHEP • CLS • Danaher Motion • F.I.S.I. (Federazione Italiana Sport • KFI Trading • OM Carrelli Elevatori Invernali) • Polar Toys & Videogames • Vimec • Vocollect • AK • Koch Media Energy • Tomy Yujin Europa Automotive & Environment • Rivolta Group • Eriez Magnetics • Gascom Food & Beverage • Project Automation • Amorim Co • Qualit • Tesla Motors Furnishing & Housing Stationary PMS 186 Institutions & Public • Gerflor • Rockwool • Sacea • Esselte-Leitz Administrations • Warendorf • Comitato Regionale dei Consigli Notarili Early Childhood dell’Emilia Romagna • Provincia di Milano Finance & Banking • Tigex (sport, giovani, coop.int.) • Provincia di Milano • UniCredit Group • Saro (disabilità) • Unione Europea (DG Affari Econo- • TradingLab micie finanziari) • Unioncamere Lombardia
  • 4.
    Sound PR isthe sole Italian Member Agency of the Public Relations Global Network (PRGN), the leading international network of independent agencies, founded in the 1992, and currently acting trough 40 members. With revenues of more than $110 million (U.S.D.), PRGN is among the world’s top four international reach public relations networks. The strong experience strengthened by Sound PR in 20 + years of activity in communication, is therefore enriched with a skilled offer providing customers an integrated approach at international level and a wide qualified range of consultancy. Furthermore, Sound PR is exclusive member of Sound PR deep knowledge of Italian market and of its the Tipik EU, a network of 27 agencies throughout specific dynamics, is perfectly integrated with a wide Europe providing private and public organizations global vision. with a capillary support in the event organization area. Sound PR addresses both to Multinational Companies that Located in the heart of the European Union, in the privilege consultancy values, method and efficiency and to very centre of Bruxelles, Tipik boasts a team of 115 Italian SMB that look for the flexibility of a reliable partner employees, from 30 European Countries including able to understand and satisfy with effectiveness their graphic and web designers, translators, event needs. managers, a TV troupe and an editorial team. neTworks
  • 5.
    mission Promoting the business development of enterprises and meet institution’s needs with innovative and very articulated forms of communication. methodology Our mission is to help enterprises and institutions in enhancing their communication quality - on timing and on budget - heightening its effects and keeping them constant in the time. Interpreting and satisfying the new requirements of public relations and creating opportunities and useful services for our Customers and audiences, through the integration of new and traditional communication tools. Integrating different communication disciplines and Our methodology is based on the integration of using their peculiarities to develop communication different professional profiles to guarantee the synergies for the achievement of the most effective most suitable approach to each requirement. and the best cost/benefit ratio. Therefore the Public Relations can be used as primary leverage to co-ordinate all the other ones. The final result is a methodical, specific and accurate consultancy, which allows us to offer leading-edge solutions for each Customer.