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SourceIn São Paulo: O Poder da Mídia de Recrutamento para Consultorias
The document discusses how staffing agencies can use social media, specifically LinkedIn, to market themselves, build their brand, and recruit talent. It recommends agencies build profiles for their company and employees, grow their follower base on LinkedIn, and use targeted content like career pages, videos, and sponsored updates to engage candidates and establish themselves as thought leaders. By nurturing audiences through valuable content marketing, agencies can develop a pool of engaged and responsive candidates for their clients.
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SourceIn São Paulo: O Poder da Mídia de Recrutamento para Consultorias
- 1. The Power ofMedia for Staffing Jennifer Brannigan
- 2. Why is BrandingImportant for Consulting Firms? 2
- 3. Content is beingcreated, consumed and shared at a speed and scale never seen before NewsCred
- 5.
- 7. People complete 60%of the decision making process prior to any direct interaction with the brand –and that extends to the way people now look for employment. 60% of the decision-making process is made prior to any direct interaction with a sales person.
- 8. People do nottreat BUSINESS & CAREER DECISIONS any differently.
- 9. Great, where doI start? 9
- 10. Build Engage Recruit Yourfollowers & Your brand Nurture your target audiences Do what you do best
- 11.
- 13. What assets doyou have on LinkedIn today? Your Company Your Employees
- 15. Add a picture(7X more views) Include a creative headline Include an elevator pitch about your firm Show, don’t tell – video goes a long way Ask for recommendations from professionals you hired for your clients Acquire followers How can your recruiters best brand their profiles?
- 16. 16 Members searching othermembers every year Page views on LinkedIn are members viewing members’ profiles A headhunter’s profile can generate up to 10X more views than an average member 5B 76% 10X
- 17. What assets doyou have on LinkedIn today? Your Company Your Employees
- 19. Add a logoand banner image Add a Company description Point out your specialties Customize a careers page Grow your follower base How can your Agency best brand your Company Page?
- 20. Followers are yourbrand advocates & viable pool of candidates Responsive leadsEngaged talent pool 78% Your followers are 78% more likely to respond to your headhunter’s InMail 61% of members are more likely to share information as a result of following a company 79% of members are interested in updates on job opportunities from companies they follow Brand evangelists
- 21. How can youbuild your Company follower base? Status Updates Employee ProfilesYour Company Page Targeted Homepage Ads
- 22. Maximize your CompanyPage presence Build your Follower Base Leverage your Employee Profiles Key Take-Aways: Building your brand 1 2 3
- 24. How do youENGAGE your audience?
- 25. Nurture your audiencewith targeted, value-add content Career Pages Targeted Media Content Marketing
- 26. Bold, memorable visuals with lively colors Focuson storytelling through testimonials Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Jobs Customized to the audience Career Pages drive deep candidate and client engagement Powerful Video Content that engages the viewer 1
- 27. Multiple views allowyou to give a customized message to your audience
- 28. Career Pages helpstaffing agencies engage the right audience with the right message Establish your market expertise and deliver unique messages for clients, candidates, and consultants • Geography • Function • Industry • Seniority Establish your market expertise and deliver unique messages for clients, candidates, and consultants • Geography • Function • Industry • Seniority
- 29. 29 Content enhances JobPostings for deeper engagement
- 30. Tips and tricksfor your Career Page Think visually Think digitally Think video Your Target Audience Think customized
- 31. Targeted ads findand engage any audience…2
- 32. Driving them toyour Career Tab where they receive a customized experience
- 33. What is ContentMarketing? Any marketing that involves the creation and sharing of media and publishing content in order to acquire clients or candidates Content Marketing develops long term relationships with your audience 3 • Adds value to the industry conversation • Provides concrete tips and offers unique insights • Does not aim to directly sell, rather provides free value • Establishes the publisher as a thought-leader or trusted advisor Why is it important?
- 34. Every time youpost content, you’re nurturing the relationship with your followers 34 Generate Awareness of Roles you are Filling Build a Community of Target Candidates Promote News or Upcoming Events Establish Thought Leadership Build Reputation as a Consultancy of Choice Ways to build relationships with target talent Member News Feed
- 35. 35 Sponsored Updates Reach theentire LinkedIn network Company Updates Only reach your pool of followers With Sponsored Updates you can build the same kind of relationships with talent outside your followers 313M+ (+2 every sec) LinkedIn Member Population 19,000
- 36. Target with accuracyusing advanced filters Targeting Sponsored Updates Company Updates Location Company Size, Industry Function, Seniority Company Name Job Title School Skills Group Membership Gender Age Negative targeting 36
- 37. Build relationships withcandidates on desktop, tablet and mobile 41% of LinkedIn’s traffic is on a mobile device Engagement rates can be up to 5x higher on mobile 37
- 38. Drive quality engagementwith the candidates you need 38 Build communities of top talent Generate 2-way dialog with target candidates
- 39. Examples of ContentMarketing
- 40. How does itall come together?
- 41. Client Example: CSRecruiting, LLC • Transportation and Logistics Headhunters • Based in Chicago, work on positions across US and Canada • 10 person shop
- 42. Client Example: CSRecruiting, LLC Candidate View Business Development View
- 43. Client Example: CSRecruiting, LLC Grew Follower Base by 9,000 in 6 months!
- 44. Customize your careerpage for your most important audience segments Reach and engage your target audiences with media Use content marketing to develop relationships with your audience pools Key Take-Aways: Engaging your audience 1 2 3
- 45. Build Engage Recruit Yourfollowers & Your brand Nurture your target audiences Do what you do best
- 46. Remember to thinklike a marketer.
- 47.