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Southern Oregon Wine Institute
The Southern Oregon Wine Institute at Umpqua Community College aims to support the wine industry in Southern Oregon through education and training. It was established in 2008 in response to high unemployment in the region and the potential for wine-related economic growth and jobs. The Institute houses a commercial-scale teaching winery and vineyard, provides wine-related academic programs, and supports industry collaboration and a wine business incubator. It works with local vineyards, wineries, and Oregon State University to develop its curriculum and connect students with industry experience. The goal is to sustainably grow wine-related careers and businesses in Southern Oregon.
Southern Oregon Wine Institute
- 1. Southern Oregon WineInstitute at Umpqua Community College Chris Lake Director
- 2. Our Mission Statement To create sustainable careers, partnerships, industry support, and economic development within the Southern Oregon wine business cluster through education and training
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- 4. What is S.O.W.I.? •The Institute is a division of the college • Academic home for the V&E Program • Winemaker for the college’s wine • Host for wine industry events • Collaborator with ETS Roseburg • Partner in VESTA (17 members across US) • Manager for Wine Business Incubator • Housed within the Danny Lang Center
- 5. Why an Institute? •The mission is broad and Southern Oregon is geographically spread out • More than an academic department – Student Vineyards – Commercial-scale Winery – Collaboration with ETS Labs – Wine Business Incubator
- 6. How did thisget started? • Industry approached the college in 2005 • Economic Study commissioned in 2007 • Seed Funding secured • Director hired in 2008 • First cohort of students admitted in Fall ’08 • Drive came from industry and failing economy
- 7. An Economic DevelopmentProject • Service Area = 23,742 sq. mi. • Larger than Nine States in US
- 8. An Economic DevelopmentProject County Unemployment • Regional Economy had High Coos 14.1% Unemployment Curry 14.5% • Seven Counties had Douglas 17.2% Unemployment Rates Jackson 13.7% Higher than State and Josephine 15.3% National Avg. Klamath 15.3% Lane 13.2% Source: Oregon Employment Depart., July 2009 Oregon 12.2% U.S. 9.5%
- 9. Economic Growth Potential EconomicImpact for Southern Oregon: A Ten-year Growth Factor of 5,000 Jobs $115 Million in additional Labor Income. Parallels the Growth in Walla Walla Awarded a Grant from US Department of Commerce for Development of Wine Incubator •$1,250,000 – for winery equipment
- 10. The Walla WallaWine Cluster Factsheet for the Walla Walla Wine Industry Cluster 2010 Total jobs in wine production and wine tourism in 2010 1,620 Jobs Total jobs dependent on the wine cluster including multiplier effects 4,833 Jobs Total earnings in wine production and wine tourism in 2010 $69 Million Total earnings dependent on the wine cluster including multiplier effects $153 Million Total jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 Jobs Percent of all jobs dependent on the wine cluster in 2010 13% Projected percent of all jobs dependent on wine cluster in 2020 16% Annual average growth in direct wine cluster employment, 2000 to 20% Annual 2010 Growth Overall growth in the regional economy, 2000 to 2010 9% Overall growth in the regional economy, 2000 to 2010 absent the -3% wine cluster
- 11. Institute Development Curriculum Developed& Degree and Certificates Approved • Study of Curriculum from Other Schools • Industry Input on Outcomes • Modeled on Distance Education
- 12. Institute Development Begin Planningfor Teaching Winery • Based on Winery Type Found in Regional Industry • Input Sought from Industry • Hire Design Firm w/Wine Production History
- 13. Institute Development Teaching WineryIncludes: Headquarters for SOWI Student Vineyard Commercial-scale Winery Internationally Recognized Testing Laboratory Wine Incubator
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- 18. Teaching Winery Construction begun 9/10/10 Completedin December 2011 Local Capital Campaign raised $2.5 M Recovery Zone Bonds issued - $4.25 M
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- 20. The Instructional Mission • Service Model is Online/Hybrid Delivery • Lecture Material Delivered Online • Laboratory Conducted on and off Campus • Labs Held on Fridays/Saturdays • Cooperate with Local Vineyards/Wineries
- 21. The Instructional Mission •Growth Comes From Meeting Student Needs • Many Non-Traditional Students • Wine Incubator Will Produce New Winemakers • Industry Advisory Board
- 22. Connection with OSU •Source for teaching material for courses • For some students, transfer to OSU for B.S. • For some students, our degree adds value after they complete B.S. degree • OSU personnel have taught some courses • OSU personnel have developed some courses
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- 25. Where should wego next? • Cooperative Teaching with Oregon State University Extension? • Benchmarking – Comparative Tastings for Winemakers? • Technical Symposia and Conferences? • Face-to-Face for Traditional Learners? • Cross Instruct with Culinary? • Outreach to High School Ag. – FFA?
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