1) Unstructured data is growing rapidly and will soon account for over 80% of all data.
2) EMC Isilon's scale-out NAS architecture can consolidate siloed storage into a single "data lake" and support both traditional and next-gen workloads like analytics and cloud apps from a single instance.
3) EMC Isilon's CloudPools feature allows for intelligent tiering of data to public clouds for low-cost, long term storage which extends the data lake model into the cloud.