Soystix

Soystix

• 1.
  Jackie Alves, Lea Cohen, Kristy Haefelin, Alexandr a Jonas, Isabel Munoz
• 2.
  PRODUCT DESCRIPTION • Made inJapan • Soy Sauce Dispensing Chopsticks – No More mess! • Plastic chopsticks with a refillable and creative design • 35 centimeters / 14 inches in length • Sauce will be dispensed only by one chopstick using a soft sensitive touch button • Easy to use for picking up food and applying soy sauce to what you eat
• 3.
  HISTORY OF • JapanA.D 500 • Chopsticks were originally considered precious and were used exclusively for religious ceremonies • The earliest chopsticks used for eating looked like tweezers; they were made from one piece of bamboo that was joined at the top • By the 10th Century, chopsticks were being made into two separate pieces • Chopsticks are rounded and come to a point which is different to those of the Chinese
• 4.
  THE NAME: • “SoySauce” and “Chopsticks” twisted into a new word - SOYSTIX • “Soy” of SOYSTIX is similar and recognizable across languages • Constitutes the same sense of Japanese Ethnic background globally
• 5.
  MASCOT • Chopstick sushi ninja will appear in Ads helping to promote the product • Sushi is a traditional Japanese food • Ninjas are seen as honorable and important figures in the Japanese cultures
• 6.
  SUCCESS OF • Chopsticksare used worldwide to eat Asian food • Soy sauce accompanies almost every meal • SOYSTIX is a combination of these two ideas into a product • SOYSTIX allows for an easy, clean, and controllable way to apply soy sauce while using the chopsticks to eat • Potential room for expansion- chopsticks filled with different sauces
• 7.
  PRINT AD EXAMPLES These examples would be featured in specialized food magazines, on public transit, and on different forms of social media. We wanted the ads to be straight to the point, showing our product in action, with our slogan and mascot
• 8.
  NYC TRANSIT ADEXAMPLE We would like to place our ads on trains that specifically go through highly Asian populated parts of town like Chinatown & Koreatown, for example the A,C, J, 6, Z, N, Q, R lines.
• 9.
  OUTDOOR AD: JAPAN
• 10.
  TV COMMERCIALS 1. 2. Then Opening suddenly, Shot: “HI-YA” Girl comes struggling the sushi while ninja eating her comes to sushi with save the soy sauce day with SOYSTIX 3. 4. Closing Sushi ninja Frame: teaches our Sushi subject how ninja, our to use the subject & SOYSTIX the (how to SOYSTIX master the mastering soy) the soy together
• 11.
  MAGAZINES Here we areutilizing specialized food magazines. Ibuki in particular is an American, Japanese inspired food and lifestyle magazine. Other examples of magazine would consist of Food Network, Food and Wine, and Epicurious Magazines.
• 12.
  SOCIAL MEDIA-TWITTER We wouldutilize our Twitter page to reach out to fans, and to Re-Tweet their customer feedback. We would also tweet about great Japanese Restaurants to eat at, and fun sushi party ideas to have while using SOYSTIX
• 13.
  SOCIAL MEDIA- YOUTUBE Click to learn how to… Once you click on the banner ad, you will be taken to our personal Youtube Channel, where we will have a SOYSTIX tutorial and our commercials.
• 14.
  SOCIAL MEDIA- FACEBOOK Wewould use our Facebook page to reach out to fans and allow them to post their customer feedback. We would also post about great Japanese Restaurants to eat at and fun sushi party ideas to have while using SOYSTIX The Facebook page will be in-sync with our Twitter page.
• 15.
  WHERE TO BUY •Theproduct will be sold in kitchen supply stores such as Crate and Barrel and Bed Bath and Beyond •It will also be available in specialty food stores across the United States. For example, Trader Joe’s and Whole Foods •Product will be sold in packages of two sets of SOYSTIX with a small bottle of soy sauce to accompany it
• 16.
  SUCCESS OF SOYSTIX CAMPAIGN •Visually appealing Ads • The mascot is funny but not overly aggressive • Outdoor advertising and public transit • Commercials • Food and Lifestyle Magazines • Social media
• 17.
  CONCLUSION • Dispensable soysauce chopsticks sold globally • Recognizable name that implements the use of soy sauce and traditional Japanese utensils • Use of print Ads • Outdoor Advertising and Public Transit • Lifestyle and Food Magazine • Commercials • Social media • Expansion of SOYSTIX
• 18.
  THANK YOU! ありがとう