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Measuring for Results: Data and the
Changing Energy Landscape
Cliff Majersik
Executive Director
Institute for Market Transformation (IMT)
Measuring for Results:
Data and the Changing
Energy Landscape
Cliff Majersik
Spark16
Atlanta
Sept. 15, 2016
Money saved
• U.S. spends $400B+/year
Infrastructure investment
• $279B+ retrofit potential
Local job creation
• 3.3million cumulative job
years
Market Potential
0.0 20.0 40.0 60.0 80.0 100.0 120.0
BRAZIL
CANADA
GERMANY
JAPAN
INDIA
RUSSIA
U.S. BUILDINGS
UNITED STATES
CHINA
Buildings in the U.S. use more
energy than most countries use and
account for 40% of U.S. carbon
emissions
2011 Total Primary Energy Use (Quadrillion BTU)
Why Buildings Matter
In large cities with
significant public
transportation,
buildings typically
account for 70% or
more of CO2
emissions and
energy usage.
DISTRICT OF
COLUMBIA
Buildings
(74%)
Transportation
(22%)
Waste (2%)
Metro transit
(2%)
NEW YORK CITY
Buildings
(75%)
Transportation
(20%)
Solid waste,
wastewater
and fugitive (5%)
BOSTON
Buildings
(71%)
Transportation
(29%)
CHICAGO
Buildings
(70%)
Transportation
(21%)
Other (9%)
Why Buildings Matter
Buildings
(74%)
Buildings
(75%)
Buildings
(71%)
Buildings
(70%)
Why Buildings Matter
Transportation
and Others
34%
Buildings
66%
City of Atlanta
Energy Consumption Transportation
and Others
42%
Buildings
58%
City of Atlanta
CO2e Emissions
ENERGY STAR as Industry Standard
ENERGY STAR as Industry Standard
Through 2014:
More than
400,000
properties
benchmarking
energy use
More than
25,000
properties are
ENERGY STAR
certified
Average 2.4% annual
energy consumption
reduction over 3-year
period.
Utility expenditures
reduced by about 3%.
77% facility managers in
NYC surveyed made
operational changes in
response to benchmark
and transparency. 75%
installed new energy-
efficient equipment.
Energy + Cost Savings
Current Landscape
(see buildingrating.org)
U.S. Benchmarking Policy Landscape: Flagship
Policies, 7 Billion Sq. Ft. of Commercial Space
How the Market Can and Is Using Data
Smarter Business Decisions
 High demand for energy-
efficient products and skilled
workers
 Small businesses adding staff
and increasing client bases
 KEY TAKEAWAY: Financing not
the key barrier. Primary issue is
demand.
Job Creation + Economic Growth
Job Creation + Economic Growth
“As a Silicon Valley venture capitalist … I tell our green startup companies to focus on San
Francisco or New York City. That’s where the action is going to be.”
- Elton Sherwin, venture capitalist, senior managing director, Ridgewood Capital
“The Greener Greater Buildings Plan has spurred the New York Market to interest and activity
around energy efficiency. Over the past year, we have begun working with over 75 million
square feet of real estate in New York and over 400 new clients.”
- Lindsay Napor McLean, COO, Ecological
“When an owner sees a benchmarking score that is lower than expected, they’re a little more
receptive to improvements to bring the score up, which in turn lowers their utility costs.”
- Kevin Dingle, president, Sustaining Structures
Market Competition +
Consumer Choice
Building performance
data collected
Data shared with
stakeholders and
market
Market compares
building performance
Market rewards
efficient properties
Owners improve
efficiency to remain
competitive
Efficiency of building
stock continuously
improves
CoStar to Include Data
95B Sq. Ft. tracked
4.6M properties
What the Data is Telling Us
Energy intensity is
greater in newer office
buildings than older
buildings.
ENERGY STAR
scores are higher
in older office
buildings than
newer buildings.
What the Data is Telling Us
The poorest performing buildings use 3 to 7
times the energy and roughly 8 to 13 times the
water of the highest performing buildings.
What the Data is Telling Us
Residential energy efficiency is
associated with lower mortgage default
and prepayment risk
32% lower default risk on ENERGY
STAR homes, controlling for other
factors, including price, location and
FICO score.
The more efficient the house, the lower
the default risk.
What the Data is Telling Us
How the Market is Responding
0%
5%
10%
15%
20%
25%
30%
RENTAL PRICE SALE PRICE OCCUPANCY RATE
AVERAGE
PREMIUM
Wiley et al 2010*
Fuerst & McAllister 2009/11
Jackson 2009
Pivo & Fischer 2010*
Eicholtz et al 2010*
Added Value of ENERGY STAR Labels
in Commercial Market
Jackson, 2009 Pivo & Fisher, 2010 Fuerst & McAllister,
2011
Eicholtz, 2010Wiley et al.,
2010
Rental Premiums for Green
Commercial Buildings in the U.S.
Growth of Companies Reporting Data
$2.8 Trillion
Total gross asset value of
companies and funds reporting
to GRESB Real Estate in 2016
$7.6 Trillion
Institutional capital represented
by 58 GRESB investor
members
Existing Barriers
Informational Lack of transparency around efficiency
Institutional Energy efficiency is undervalued
Transactional Split incentives
Organizational Information doesn’t flow within company or process
Inertia Business as usual continues without intervention
Establishing Best Practices
www.greenleaseleaders.com
www.greenleaselibrary.com
Improving Data Accessibility
Improving Data Accessibility
Engaging Buildings and Owners of All
Sizes
Educating Additional Stakeholders
Educating Additional Stakeholders
Cliff Majersik
Executive Director, IMT
Washington, DC
cliff@imt.org; @IMTCliff
Thank you!

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SPARK16 Presentation: Measuring for Results: Data and the Changing Energy Landscape

  • 1. Measuring for Results: Data and the Changing Energy Landscape Cliff Majersik Executive Director Institute for Market Transformation (IMT)
  • 2. Measuring for Results: Data and the Changing Energy Landscape Cliff Majersik Spark16 Atlanta Sept. 15, 2016
  • 3. Money saved • U.S. spends $400B+/year Infrastructure investment • $279B+ retrofit potential Local job creation • 3.3million cumulative job years Market Potential
  • 4. 0.0 20.0 40.0 60.0 80.0 100.0 120.0 BRAZIL CANADA GERMANY JAPAN INDIA RUSSIA U.S. BUILDINGS UNITED STATES CHINA Buildings in the U.S. use more energy than most countries use and account for 40% of U.S. carbon emissions 2011 Total Primary Energy Use (Quadrillion BTU) Why Buildings Matter
  • 5. In large cities with significant public transportation, buildings typically account for 70% or more of CO2 emissions and energy usage. DISTRICT OF COLUMBIA Buildings (74%) Transportation (22%) Waste (2%) Metro transit (2%) NEW YORK CITY Buildings (75%) Transportation (20%) Solid waste, wastewater and fugitive (5%) BOSTON Buildings (71%) Transportation (29%) CHICAGO Buildings (70%) Transportation (21%) Other (9%) Why Buildings Matter
  • 6. Buildings (74%) Buildings (75%) Buildings (71%) Buildings (70%) Why Buildings Matter Transportation and Others 34% Buildings 66% City of Atlanta Energy Consumption Transportation and Others 42% Buildings 58% City of Atlanta CO2e Emissions
  • 7. ENERGY STAR as Industry Standard
  • 8. ENERGY STAR as Industry Standard Through 2014: More than 400,000 properties benchmarking energy use More than 25,000 properties are ENERGY STAR certified
  • 9. Average 2.4% annual energy consumption reduction over 3-year period. Utility expenditures reduced by about 3%. 77% facility managers in NYC surveyed made operational changes in response to benchmark and transparency. 75% installed new energy- efficient equipment. Energy + Cost Savings
  • 11. U.S. Benchmarking Policy Landscape: Flagship Policies, 7 Billion Sq. Ft. of Commercial Space
  • 12. How the Market Can and Is Using Data
  • 14.  High demand for energy- efficient products and skilled workers  Small businesses adding staff and increasing client bases  KEY TAKEAWAY: Financing not the key barrier. Primary issue is demand. Job Creation + Economic Growth
  • 15. Job Creation + Economic Growth “As a Silicon Valley venture capitalist … I tell our green startup companies to focus on San Francisco or New York City. That’s where the action is going to be.” - Elton Sherwin, venture capitalist, senior managing director, Ridgewood Capital “The Greener Greater Buildings Plan has spurred the New York Market to interest and activity around energy efficiency. Over the past year, we have begun working with over 75 million square feet of real estate in New York and over 400 new clients.” - Lindsay Napor McLean, COO, Ecological “When an owner sees a benchmarking score that is lower than expected, they’re a little more receptive to improvements to bring the score up, which in turn lowers their utility costs.” - Kevin Dingle, president, Sustaining Structures
  • 16. Market Competition + Consumer Choice Building performance data collected Data shared with stakeholders and market Market compares building performance Market rewards efficient properties Owners improve efficiency to remain competitive Efficiency of building stock continuously improves
  • 17. CoStar to Include Data 95B Sq. Ft. tracked 4.6M properties
  • 18. What the Data is Telling Us
  • 19. Energy intensity is greater in newer office buildings than older buildings. ENERGY STAR scores are higher in older office buildings than newer buildings. What the Data is Telling Us
  • 20. The poorest performing buildings use 3 to 7 times the energy and roughly 8 to 13 times the water of the highest performing buildings. What the Data is Telling Us
  • 21. Residential energy efficiency is associated with lower mortgage default and prepayment risk 32% lower default risk on ENERGY STAR homes, controlling for other factors, including price, location and FICO score. The more efficient the house, the lower the default risk. What the Data is Telling Us
  • 22. How the Market is Responding
  • 23. 0% 5% 10% 15% 20% 25% 30% RENTAL PRICE SALE PRICE OCCUPANCY RATE AVERAGE PREMIUM Wiley et al 2010* Fuerst & McAllister 2009/11 Jackson 2009 Pivo & Fischer 2010* Eicholtz et al 2010* Added Value of ENERGY STAR Labels in Commercial Market
  • 24. Jackson, 2009 Pivo & Fisher, 2010 Fuerst & McAllister, 2011 Eicholtz, 2010Wiley et al., 2010 Rental Premiums for Green Commercial Buildings in the U.S.
  • 25. Growth of Companies Reporting Data $2.8 Trillion Total gross asset value of companies and funds reporting to GRESB Real Estate in 2016 $7.6 Trillion Institutional capital represented by 58 GRESB investor members
  • 26. Existing Barriers Informational Lack of transparency around efficiency Institutional Energy efficiency is undervalued Transactional Split incentives Organizational Information doesn’t flow within company or process Inertia Business as usual continues without intervention
  • 30. Engaging Buildings and Owners of All Sizes
  • 33. Cliff Majersik Executive Director, IMT Washington, DC [email protected]; @IMTCliff Thank you!