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spiral of silence & agenda setting
Media ecology theory studies how communication processes and media technology affect human perception, emotion, and values. It assumes that media permeate every aspect of society and shape our experiences. For next week's group assignment, students must find a real-world case study to analyze using the key assumptions of media ecology theory, such as how media integrate society and form our perspectives, in under 300 words.
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spiral of silence & agenda setting
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- 10. the study ofhow media & communication processes affect human perception, feeling, emotion, and value - Emphasizes on the influence of media technology on society
- 11. Assumptions: • Media infuseevery act & action in society. • Media fix our perceptions & organize our experiences. • Media tie the world together.
- 13. Group Assignment forNext Week: Find a case study in a real life that suits with the assumptions of media ecology theory. Try to analyze the case with the assumptions of media ecology theory. - the assignment should not be more than 300 words
- 14. The Medium isthe Message McLuhan believes that the medium (media/teknologi yg digunakan) is more powerful on influencing society, rather than the content.