Sponsorship in the digital age for ICCA

Editor's Notes

• #2: Going to introduce you to the importance of digital and some simple ways to increase sponsorship revenue whether you are a CVB nonprofit or b2b corp event
• #4: Every year event producers are asked to find ways to produce more and more revenue. How much can you keep raising prices or coming up with variations on the same benefits? CVB – NonProfit – Corporate all face the same challenges. My advice to my clients is utilize digital.
• #5: 2018 Survey ask audience. Martijn will circulate mike. Ask and then reveal. Need help with this slide reveal Could be a survey question
• #6: Does digital make your head explode? Digital is half of global advertising sponsors know what to do with it. It expands event effective reach and length of engagement Tools – There are many –I’m going to show you a few. Some are well established and underutilized and other may be new or need insights on how to use. You need to know how to sell these assets or utilize the info you get from them We are going to stop after each topic to explore and clarify Digital is where sponsors live. They are familiar.
• #8: How many of you are checking your phone right now? U.S. adults spend over 10 hours per day watching, listening or reading content across all their device Smartphones (65% of total digital usage) How can you take advantage of this trend for your events. Not just fluff. Revenue The Nielsen Total Audience Report: Q2 2018
• #9: “…digital is no longer just a tool in the toolbox but instead is an absolutely critical, core component of the live brand experience. The reality is that potential attendees are discovering events and experiences online through the web, social, and email. But many event marketers have yet to embrace this new reality, putting them at risk of losing attendees, sponsors, and revenue to competitors.” – Making Digital Marketing Work for Live Events - Freeman
• #10: We are here to talk about Sponsorship – but there are plenty of other benefits too Proof! Insights. Content
• #12: Number one platform is Facebook Live
• #14: How Geo Fencing Works
• #16: Link to actual live bag.
• #17: Attribution -
• #20: My advice to my clients is utilize digital. So that is what we are going to talk about. We are going to cover:
• #21: Why do sponsors still desire dedicated emails? Sponsors love dedicate email because it’s a chance for them to get their story in front of event participants and see how it drives results. Let’s say your event attracts sales professionals from a wide variety of industries. This tactic lets you tell those in finance about a panel led by Charles Schwab in one email while highlighting a healthcare policy for policy makers discussion in another. Another study found that targeted emails can improve conversion — the percentage of people who receive an email and attend an event — by 355%. 89.37% of conferences and corporate events said they use email marketing to promote their event One-size-fits-all emails that don’t address your recipients needs and interests are more likely to get deleted or marked as SPAM. With attendee insight from your registration technology, you can send targeted, more relevant emails to interested attendees. -Chloe Stewart, Eventbrite’s Head of North American Sales
• #23: Eventbrite Interterview
• #24: Old Data – Attendance exaggerated, Social is about engagement and alignment more than numbers, Web, Clicks without context is valueless- Demographics ex: 35 y/o femalse
• #26: How do we get data?
• #28: By collecting more data and integrating an attendee’s digital engagement with their physical footprint at an event, event professionals can do the following more effectively: ©
• #31: Needs work
• #33: I will post presentation on LI.
• #34: Please leave in PPT – will be shown while delegates walk in
• #36: Some options for Discussion or implementation exercise.