This document discusses the evolution and institutionalization of sport in the 21st century. It notes that while sport was once primarily a spectator activity, participation rates have increased dramatically in recent decades across genders and age groups. Governments have established institutions at international, national, regional and local levels to organize and regulate sporting competitions and activities. The main goals of promoting sport in society are to encourage healthy living, teach values like effort and cooperation, and make physical activity a core part of lifestyle.