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- 2. Advancements in digitaltechnology have changed the media today. The media in the past was primarily based on analogue and print broadcast models. New Media now relies on digital technologies as previously separate media converges. The most prominent example of media convergence is the internet whereby the technology for video and audio streaming is evolving rapidly.
- 3. • New Mediais a 21st Century term used to define all that is related to the internet and the interplay between technology, images and sound. The definition of it changes daily, and will continue to do so, as it evolves continuously, and what it will be tomorrow is virtually unpredictable for most of us. • There has been a very big change in media nowadays from print products, radio and the first televisions compared to the way it is now, and this is due to new media technology. • New media is a global development, therefore it can be accessed by everyone and anyone from all around the world, therefore this makes it much easier to get an audience as we are able to reach people to view our work easier than before.
- 4. • New mediais a developing forms of media, usually electronic, regarded as being experimental. It also means mass communication using digital technologies such as the Internet. Therefore it is mostly driven by user generated content which gives the audience more power then they have had on the past, so we represent ourselves as media students but also as a production company on our blog. • Thanks to new media, you can view your work from anywhere whether that is from home, work, school or on-the-go, therefore this means our blog is easily accessed from school our at home, so our work can be shared onto the internet for everyone to see.
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- 6. Advantages of SearchEngines • Search engines were very useful as it was quick and easy to use when it came to researching elements for our trailer, poster and magazine cover in our genre. • We were already familiar with search engines as we use them in our day-to-day lives and other subjects. We have also used them for previous projects. • Using search engines meant that we had a large range of sources to choose from to gain information that is easy to find as there were so many results. • We were able to filter what we wanted to search. • Our research was specific to our genre which made doing the research easier. • YouTube was a great platform that was extremely useful when researching trailers Luke
- 7. Search engines arevery useful when doing our research work, but can be very frustrating as the search space is vast. Therefore if we aren’t specific in the search tab, it can be very time consuming trying to find what we want, and in the end we might not even find it. We found this happened a few times when trying to find transgender film trailer examples. This is because there aren’t many films as examples therefore it was quite hard for us to get proof of other trailers to help in ours. Using Search Engines can have disadvantages such as the growth of wiki culture. Someone might give you answers to questions you research but their replies might be all nonsense and websites need to be validated against each other.
- 8. Another downside toSearch Engines is that when researching you can often encounter pop ups which have to be navigated and clicked out of several times. This can become very annoying, I found Google the most useful out of all the search engines, but because it is such a large search engine, it was very hard to find specific information quickly. Also, blogs hosted by Google were plentiful but it was hard to distinguish truth from opinion. New media does not have all the answers instantly to hand – sheer volume of info is a problem at times.
- 9. For our trailerwe had to use copyright free music. We had to search for the music in websites such as YouTube to find the style of music we needed for the scenes and moods in our trailer. Through the description we were able to see whether the owner of the song had any T&C’s when allowing us to use their music Through this function we were able to browse through other songs of similar styles Using this we were able to search for the kind of music we were after
- 10. Some disadvantages ofusing YouTube were: • Some content was blocked which restricted research and prevented us using some possible links. • We had to be careful when choosing our music as a lot of music from YouTube is not copyright free.
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- 12. Here we presentedour storyboard to our class mates to receive audience feedback. We made rough drawings of shots on post it notes that we wanted to include in our trailer. We drew a timeline using the three act structure, so that it gave us a rough idea of how long our trailer would be, and where we would put each shot in each act. Drawing the storyboard allowed us to have more creativity, as we felt more connected with our paper drawings at this time. Represents a mix of old (drawings) and new media (film) – no reason why both can’t be used.
- 13. An important stepon from the storyboard was putting images taken from the original sketches into FCE and editing it rather as we would our actual coursework. This helped us to work out if our dialogue timed well, if our music choices worked, if we needed transitions and so on and above all helped us keep our trailer running to time.
- 14. Presenting our Researchand Planning on Blogger
- 15. Presenting the Planningon Blogger Shows the number of views we per day, month and overall time. This shows us where the views of our blog are coming from. It shows that we are getting views from all around the world due to how accessible our blog is.
- 16. We were ableto view the other blogs from various groups in our school. We were able to give feedback and they were able to give us feedback which allowed us to improve and move forward
- 17. On Blogger wewere able to combine text, images and videos on each post therefore it produced a creative range of work and our formats looked much more eye catching and we could always use a various of range of formats. By having images and text together our work becomes more visually appealing to the audience Audiences don’t expect to read large amounts of text online which is more associated with ‘snacking’ behaviour. This kind of technological convergence is another feature associated with new media.
- 18. Using Blogger allowsus to view each other’s progress. After each change we made to our work, we took a screenshot of it. This gave us a before and after image to compare the progress we were making. The value of being able to see the progress we were making allowed us to see how much more work we needed to do. This meant that we could then focus on what need to be done. It was extremely valuable as it helped with our time management skills and focus on what was needed to be done, which allowed us to have everything completed on time. It also helped as we could evaluate each others’ work and provide constructive criticism to help each other improve. This motivated the group to keep working and pushing harder to make each product look better. It was also another way of seeing what we could do to improve and what needed to be done.
- 19. We planned onusing new media such as social network sites as a way for the audience to get in touch with the main actor but also be able to talk about their own experience based on the main issues in our film which is transexuality. It also would have been used as a form of communication between the audience themselves. This way they could discuss what they thought of the film as a whole but could also talk about whether the trailer made the film seem better or worse than it really was etc. This would have been valuable because having an outside opinion on our work could help us see if there is anything that may need tweaking or changing. It would have also meant that we could learn from things we were doing wrong if they are pointed out. This would be extremely useful as future products we produce would be better as we would learn from our previous errors and mistakes but would also then have knowledge of what our audience likes in our products.
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- 21. Photoshop A lot ofnew media technology revolves around commercially available digital packages and sites. Photoshop is not cheap and is therefore not a good example of new media increasing democracy.
- 22. Manipulation of Images Thisuse of tools with new media is referred to by Manovich as a new kind of creativity – a “creativity of selection”. Tool bar gives access to a range of tools for extracting, moving, resizing, blurring, adding colour, adding shapes and text etc. Layers window allows us to name, move, link, blend and merge layers and use different channels
- 23. Magazine Cover New mediais creating new ways of thinking – thinking in layers is one of them. We extracted the image and the shadow separately so they could go behind and in front of the masthead and add depth. The smaller images were manipulated individually then placed on a white frame layer then positioned together on a black frame layer.
- 24. The main manipulationhere was extracting two different images (the back view and the reflection) and editing them together so they appear to be a single image. We needed the lasso, blur and eraser tools to achieve this.
- 25. Manipulating Images On ourmagazine cover we decided to manipulate the original image in preview by increasing the brightness, decreasing the contrast and adding a warmer temperature of the whole image. There are a lot of manipulations that can be carried out with software that comes as standard before moving to expensive products like Photoshop.
- 26. Does the relianceon pre-packaged tools provided by new media products reduce creativity? Or allow a wider range of people to be creative? We were able to add many layers onto our original image – text, further images, shapes and so on. This allowed us to create a professional looking product despite the fact none of us are particularly artistic.
- 27. Final Cut Express •Final Cut Express is the software we used to edit our trailer • Problems we faced with it is that we did not have it outside of school as the package costs a lot of money, so we were limited with the amount of time we could spend on our trailer
- 28. Trimming, Layering, Ordering Keyfunctions of digital editing packages are to allow us to select clips from our footage, trim them to exactly what is needed, order them in the desired sequence on the timeline and layer them with other images, audio, titles, other text etc.
- 29. A key benefitof digital editing over older methods is the ability to reverse decisions and return to the source material which is unchanged. This encourages more experimentation and creativity because changes made are not permanent and can easily be reversed.
- 30. Final Cut allowsaudio to be balanced by being able to layer, merge, adjust length, speed tone of sound and also add various effects and filters to improve or change the quality of the sound.
- 31. The helpsection was used to solve any problems that we had and was user friendly There were lots of tutorials online on websites such as YouTube to help with some of our concerns or to help us to become more experienced Collaborative digital editing was able occur as our individual pieces could be transferred from different computers The software had a large variety of editing techniques that we could experiment with The software was very expensive so it could only be accessed at home and we only use it at school Becoming familiar with the software was time consuming because there were a wide range of tools Remembering to use the tick tool when editing our pieces was frustrating The software sometimes crashed and work was lost
- 32. The new mediatechnologies and their benefits allowed for the evaluation of work to be made much easier
- 33. • Comments canbe seen and made by anyone • Allowed us to receive feedback on our coursework products through the comments made on our blog • Example of feedback come from comments posted by a professional trailer producer. • Comments were used as an evaluative tool and for collaborative creativity.
- 34. Label Function As wewere able to construct our own reality / persona through the use of these technologies, the labels then helped to identify exactly what was our own to be able to show this off.New media allows us to create online identities Labels allowed us to easily search for work on our blog. You can set the search for the authors name and any key words through the search bar. This was a great integration Blogger has as it allows us to see what posts we have done and we can compare our work to those in our group.
- 35. Allows choice offormat: Edited Presentation Having edited presentations allowed us to discuss the value of audience feed back while putting forward some differing opinions. Being able to edit it means we could edit in screenshots and references if we wanted to, with additional images illustrating our points. Having these images and quotes makes our presentations easier to watch as if the audience is looking for one piece in particular they can fast forward to the relevant image.
- 36. Allows choice ofFormat: Power Point Presentation Not all new media technologies work efficiently 100% of time • The use of PowerPoint meant we could all collaborate as a group at the same time, specialising in certain topics that we were more knowledgeable on so that the quality was at a higher standard and it was less time consuming
- 37. • Presenting ideasaround new media technology as a court room drama allowed us to really challenge ourselves on how we used this technology – we had to think of every angle and come up with our defence if we could. This also encouraged us to focus more closely around the key concepts associated with new media such as collaboration, interaction, democracy etc. rather than focussing solely in the practical uses we made of the technology. Allows choice of Format: Court Room Drama
- 38. Allows choice ofFormat: Contact Sheet The use of contact sheets meant that we could gather a range of images and show things such as our thought process, inspirations and also key elements of our products whilst commenting on them in a post. Without this it would be harder to present quite sophisticated concepts in a visual form.
- 39. Allows choice ofFormat: YouTube Tutorial This was a useful way of presenting our ideas around how our products complemented each other and were able to achieve a distinctive brand for the film. By giving a tutorial, we were basically explaining what worked for us. We were also able to give the ideas a wider context as most promo campaigns have more products involved than we could actually make.
- 40. Summary New media isinvaluable for producing media projects. The key benefits are: - Collaborative work - Sharing with a remote community - Digital technology’s ability to make us all producers - Availability of information. Our question marks would be: - Availability – how available is it really from a global perspective? - Use – how many of us are really taking advantage of it? - Creativity – can both enhance and limit this – you have to be careful to stay creative - In development – old technology still has a place and at times we found we preferred making old-fashioned lists and sketching on paper.