Start > Automate > Create | Book Publishing in the Cloud
- 1. September 22, 2010 Start - Automate - Create! Book publishing in the cloud ©2009 Really Strategies, Inc. | www.rsuitecms.com
- 2. Webinar Agenda Welcome Overview Introductions Case study Q&A 2 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 3. Who is Really Strategies? Founded: 2000 Consulting Services to Publishers 2007, 2009 Specialists in XML-based Content Management Solutions Project/Program Management Workflow Analysis and Reengineering 2004 - 2009 Content and Metadata Modeling Technology Assessment and Roadmaps Much more… 2006, 2007, 2008 DocZone – The first SaaS XML Content Management System RSuite CMS – A Content Management System for 2007, 2009 Publishers 2004, 2005, 2007 3 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 4. Serving over 100 companies STM Educational Media Tech Pubs 4 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 5. Webinar Presenters Stephen Driver Vice President of Production Services, Rowman & Littlefield Publishing Group Dan Dube Senior VP Sales and Marketing, Really Strategies, Inc. 5 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 6. ONLINE POLL… 6 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 7. Book Publishing in the Cloud Challenges Facing the Book Publishing Industry in 2010 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 8. Challenge #1: Expense Reduction In the last decade, the book publishing industry has significantly changed Amazon, Google Books, and other online booksellers provide exciting new distribution channels... ...but also bring downward price pressure Typical cost cutting measure: Offshore composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 9. The False Economy of Offshore Composition ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 10. Hidden Expenses of Offshoring Inconsistent quality = additional staff review Extra correction cycles = additional cost + delay Long turnaround time for proofs Extra charges for alternative delivery formats (EPUB and/or XML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 11. Challenge #2: Rise of the e-Book E-reader devices have exploded since the introduction of the Amazon Kindle 2010: iPad sold millions of units in first 90 days Challenge: Sell e-books at a competitive price and still make a reasonable profit “One million iPads in 28 days – that's less than half of the 74 days it took to achieve this milestone with iPhone.” --- Steve Jobs, Apple CEO ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 12. 3 Key Strategies to Face These Challenges ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 13. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 14. Automated Composition Speed and quality are critical success factors Offshore composition Days or weeks for return of PDF proofs Multiple iterations Quality issues Automated composition PDF proofs in seconds/minutes Consistent quality and predictable results ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 15. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 16. Integrate XML early in production cycle XML is a format-neutral standard that can drive “push button publishing” ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 17. 3 Key Strategies • Improve composition turnaround time and quality with automated publishing tools • Integrate XML early in the production process • Get your head in the cloud ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 18. Cloud solutions: Affordable, integrated, secure! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 19. Case Study Rowman and Littlefield Publishing Group / National Book Network ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 20. Background Leading book publisher (social sciences/humanities) Key issues: Offshore composition vendor required weeks to generate first PDF proofs Multiple corrections cycles No easy way to support other output formats (EPUB) Book revisions required “fresh start” Business processes were manually tracked (no workflow automation) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 21. Solution: DocZone Cloud-based automated production environment Includes: Ingestion of Word manuscripts Automated conversion of Word to XML Browser-based editorial review and corrections Check-in/check-out Version control Automated editorial/production workflow Language translation tools Automatic index generation Fully automated composition (PDF, EPUB, HTML) ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 22. Results (so far) Dramatic reduction in time to first PDF proofs Shorter production schedule Automatic EPUB output Authors, contributors, and staff did not change existing processes in order to use new system! ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 23. MS-Word Manuscript Tagging: Before ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 24. MS-Word Manuscript Tagging: Before...and After ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 25. Browser-based Corrections ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 26. Preparing to Publish ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 27. Our first book – gone to press ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 28. Questions ©2010 Really Strategies, Inc. | www.reallysi.com Confidential
- 29. Upcoming Webinars “It’s not rocket science!” Applying CMS and semantic enrichment to transform book publishing September 29, 2010 | 2:00 to 3:00 PM EST More Information: www.reallysi.com/webinars 29 ©2010 Really Strategies, Inc. | www.reallysi.com Confidential