Start with cognos 10
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The document outlines the value of business intelligence and the capabilities of IBM Cognos BI, emphasizing its integration for ISVs and developers. It discusses key business questions that can be addressed with Cognos, highlights its extensive analytics capabilities, and offers guidance on getting started with the tool. Additionally, it lists resources, training opportunities, and skills certifications available for users of IBM Cognos.
Start with cognos 10
- 1. IBM Cognos 10 for ISVs & Developers Vikas K Manoria Technical consultant – Business Analytics © 2012 IBM Corporation
- 2. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help © 2012 IBM Corporation
- 3. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help © 2012 IBM Corporation
- 4. CIO #1 Concern Business Analytics 83% Virtualization 76% Risk Management & Compliance 71% Mobility Solutions 68% Customer & Partner Collaboration 68% Self-service Portals 66% Application Harmonization 64% Business Process Management 64% SOA / Web Services 61% Unified Communications 60% Source: IBM Global CIO Study, n = 2345 4 © 2012 IBM Corporation
- 5. Why customers are adopting Business Analytics and Optimization 5 © 2012 IBM Corporation
- 6. A proven track record of superior performance by organizations exploiting analytics 3x 5.4x Organizations who are leading Top Performers are 5.4X in analytics outperform those more likely to use an analytic just beginning by 3X approach over intuition Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010. 6 © 2012 IBM Corporation
- 7. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help © 2012 IBM Corporation
- 8. Business Intelligence & Performance Management Answer three important questions that drive better performance Finance Sales Operations How are we doing? Scorecards and Dashboards Marketing Why? Reporting & Analytics What should we be doing? Planning, Forecasting and Budgeting Customer Human Service Resources IT/Systems 8 © 2012 IBM Corporation
- 9. BI and Performance Management Capabilities Help Decision Makers Find the Answers How are Why are we What should we doing? on/off track? we do next? 9 © 2012 IBM Corporation
- 10. Imagine you could gain new insights to…. …predict …apply social …adjust credit …determine regions where relationships of lines as discount levels for doctors customers to transactions are select people at prescribe high prevent churn? occurring to time of sale volume of account for risk instead of medication? fluctuations? offering to all? Pharma Telco Call Loan Officer Retail Sales Sales Center Rep Associate Manager 10 © 2012 IBM Corporation
- 11. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help © 2012 IBM Corporation
- 12. IBM Business Analytics Portfolio 12 © 2012 IBM Corporation
- 13. IBM Uniquely Addresses the Range of Market Needs Increasing client value and increasing revenue and margin to IBM GBS Industry/ Industry/ Industry/ Domain Domain Domain Solutions Solutions: Solutions: Optimized Optimized Point Optimized Systems & Delivered SWG Systems Solutions e.g. Retail Store e.g. Operations Mgnt e.g. IBM Smart STG e.g. IBM Smart Analytics System Analytics System Retail Solutions e.g. IBM Smart Analytics Cloud GTS Emerging techniques and active client engagements advance IBM’s Research expertise, software development and delivery of analytics solutions 13 © 2012 IBM Corporation
- 14. •Full range of BI capabilities •Query, reporting, analysis, scorecarding, dashboarding •Delivers information where, when and how it is needed •Self-service reporting and analysis •Automated delivery of information in context •Author once, consume anywhere •Purpose-built SOA platform that fits client environments and scales easily 14 © 2012 IBM Corporation
- 15. Powers Organizations to Outperform Business Predictive Financial Performance & Analytic Intelligence Analytics Strategy Management Applications Innovation in… Dissemination of… Extension to… Foundation for… COGNOS Smarter Decisions. Better Results. © 2012 IBM Corporation
- 16. The Top 10 of Cognos 10 http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html 1. Unified workspace with greater power, intuitive navigation and cleaner look 2. Breadth of analytics across historical, real-time and predictive information 3. Collaborative BI through built-in collaboration and social networking 4. Easy data inclusion by the business from one value, to entire data sets and external files 5. Analytics on the go for more devices and disconnected interaction 6. Faster performance with in-memory processing 7. Seamless upgrade and ease of ongoing management 8. Trusted expertise with built-in training videos, ‘how-to’ books and user communities 9. Expanded deployment options include Cloud, System z, and Power 10.Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler
- 17. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help
- 18. Business analytics help optimize decision making Executive Call Center Customer Experience Network Finance Marketing Management Management Management Management Management Management Smart phone PowerPoint Browser Excel Email Tablet IBM Business Analytics Dashboards Scorecards Reports Queries Analysis Network Predictive Planning/ analytics modeling budgeting Message Relational Application OLAP Modern and legacy sources sources sources sources sources 18 © 2012 IBM Corporation
- 19. A Proven Platform for flexibility and cost-effective scale Increase business adoption while minimizing burden on IT Purpose-built architecture Common Business Model • Fast performance; optimized query • Proactive web-based administration IT Tools • Lifecycle management; seamless upgrade Shared Set of Business Purpose-Built Content Services Highly leveraged content Services API • Author once, consume anywhere • Open API and Mashup Service Open Data Access Broad infrastructure choices Cognos BI Architecture • In-house hardware • Virtualized environments • Workload optimized systems • Cloud or managed services © 2012 IBM Corporation
- 20. Exploit existing infrastructure choices Integrated and optimized with IBM infrastructure Infrastructure Application Platforms fit and Security providers Data integration and and and firewalls Data quality tools Easily Integrates with Existing Environments web servers databases Interoperable and extensible Environments (Simultaneously available) Any J2EE application server SOAP, XML, WSDL, HTTP(S), OMG Standards CWM, XML/XMI, WSRP,REST App servers Apache Tomcat (incl.), IBM WebSphere, SAP NetWeaver, BEA WebLogic, Oracle Open, Web Services API to programming Application Server 10G Extend language of choice including Java, Microsoft .NET Framework, COM & Perl Operating Any combination of Windows, Unix or Industry Standard Portals including IBM, systems LINUX (RedHat) SAP, Plumtree, WRSP) Embed Enterprise Search, BPM, Office, 3rd party Platforms Intel, AIX, HP/UX, Solaris Applications Any combination of LDAP, NTLM, Active Routers/ Security Directory, Netegrity, SAP, Cognos 7, custom firewalls All standard gateways supported Metadata integration Open data access IBM DB2 UDB, Oracle, Microsoft SQL Modeling CA ERwin, Oracle Designer, Business Objects Designer, Sybase PowerDesigner, Relational Server, Teradata, other… tools CA COOL, Rational Rose, XML/XMI, OMG CWM Modern XML, WSDL, LDAP, JDBC, JDBC… Cognos Data Manager, Informatica ETL and EII PowerCenter, IBM Information Server SAP, PeopleSoft, Oracle, Siebel, (Ascential) Metabroker, Composite, IBM II ERP salesforce… Source PowerCubes: High Performance Relational databases, ERP Dimensional Cache catalogs OLAP Industry Standard OLAP Providers: Microsoft, IBM, SAP, Essbase © 2012 IBM Corporation
- 21. IBM Cognos 10 Mashup Service API to automatically and securely expose BI content as a web Applications Reports service Ad-hoc queries IBM Cognos 10 Processes Mashup Service Mashups Analysis Extend the reach of BI Add content and context to your trusted BI Scorecards Visualizations © 2012 IBM Corporation
- 22. PRESENTATION TIER: Go! Go! Zero Footprint Browsers Office Mobile (Blackberry, PocketPC, Symbian) Information ‘bus’: services Information ‘bus’: services Cognos Connection plug into ubiquitous network plug into ubiquitous network Query Studio (Internet) (Internet) Analysis Studio ROUTER (optional) Window Client/Add-ins Open Web standards (HTTP, Open Web standards (HTTP, Event Studio Disconnected OLAP Client XML, SOAP, WSDL…) XML, SOAP, WSDL…) Report Studio WEB SERVER(S): Planning & Analysis Excel Clients Web Gateways(ISAPI, NSAPI, CGI) Leverage in-place application Leverage in-place application Metric Studio Web Services APIs servers, technology & expertise Search Service servers, technology & expertise Go! Industry Standard Portals APPLICATION TIER Self-registering, self-starting services FIREWALL/ROUTER/ENCRYPTION Self-registering, self-starting services – add/configure as required – add/configure as required Cognos BI Bus – SOAP, XML Built-in intelligent load balancing Built-in intelligent load balancing WINDOWS Redundancy & failover protection Redundancy & failover protection IBM System Z UNIX COGNOS BI DISPATCHER(S) LINUX JOB & CONTENT SEARCH QUERY PRESENTATION METRICS EVENT MONITORING AUDIT SCHEDULING MANAGER SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE Platform independence – leverage Platform independence – leverage Peer-to-peer, loosely coupled in-place infrastructure in-place infrastructure Peer-to-peer, loosely coupled services across ALL BI services across ALL BI Complete flexibility, adaptability Complete flexibility, adaptability DATA TIER DATA TIER Single Query Engine Single Query Engine Support for heterogeneous FIREWALL/ROUTER/ENCRYPTION FIREWALL/ROUTER/ENCRYPTION Support for heterogeneous Horizontal and vertical scalability environments environments Horizontal and vertical scalability FRAMEWORK MANAGER: High reliability High reliability Common Metadata SQL MDX SECURITY Separation of presentation from Separation of presentation from PROVIDERS data for optimal flexibility data for optimal flexibility LDAP, Active Directory, NTLM, Netegrity, SAPBW, OLAP Cognos Namespace, RELATIONAL • Enterprise Planning Real-Time Custom Providers Plans • IBM DB2 UDB, Oracle, Microsoft AUDIT SQL Server, Sybase,other… • PowerCubes: High Performance RDBMS, UNIX Dimensional Cache CONTENT STORE • Dimensionally Aware Relational DB2, ORACLE, Sys Logs, • Industry Standard OLAP Providers: SQL Server, Sybase, NT Event Log MODERN Microsoft, IBM, SAP, ESSBASE • XML, WSDL, LDAP, JDBC… Derby © 2012 IBM Corporation
- 23. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help
- 24. 10 steps to get started with Cognos 10.1 - 1) Cognos 10 BI - Core Capabilities http://www-01.ibm.com/software/analytics/cognos/business- intelligence/capabilities.html?S_CMP=rnav 2) Demo videos on What’s New in IBM Cognos Business Intelligence V10.1 http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html 3) IBM Cognos Business Intelligence V10.1 Handbook http://www.redbooks.ibm.com/abstracts/sg247912.html 4) Check the software supported environment for Cognos 10.1 http://www-01.ibm.com/support/docview.wss?uid=swg27019126 5) Cognos 10 Developer Edition (30-days trial) & Samples on Windows http://www14.software.ibm.com/webapp/download/search.jsp?pn=Cognos+Business+Intellig ence+Developer+Edition © 2012 IBM Corporation
- 25. 10 steps to get started with Cognos 10.1 – (Cont.) 6) Install Cognos 10 Developer Edition & Samples using “Get Started with Cognos 10 BI Developer Edition” guide (documentation bundled with installation pack). Also check Cognos BI Quick Tours - http://public.dhe.ibm.com/software/data/cognos/documentation/tours/en/cognos8_bi/10.1.0/crntours.html 7) Open Framework Manager, connect with your own database, create simple metadata model and publish it on Cognos connection http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html 8) Open Report Studio and create a list report using your metadata model http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html 9) Build your first active report using Report Studio http://www.ibm.com/developerworks/data/library/cognos/reporting/active_report/page593.html 10) Build few reports and create your first dashboard with Business Insight http://www.ibm.com/developerworks/offers/lp/demos/summary/im-cognosappwb.html © 2012 IBM Corporation
- 26. Agenda for today • Value of Business Intelligence • Key questions that every business needs to answer • Examine the unique capabilities of IBM Cognos BI • Understand how ISV/developer solution can be Integrated with Cognos BI • Share how to start with IBM Cognos BI today • Understand what help is required and who can help
- 27. Business Analytics for Partners with IBM Innovation Center (IIC) Deep Technical Product or Solution Test Drive Briefing & Demos of Products Briefings, Hands-on Demos Workshop Architectural Partners Awareness Proof of Marketing Design request Events Concept Support Briefing High Level MYR TechTalk Industry Frameworks Connect to Win Opportunity BAO Events with Architects Validation Identification IIC Engagement UNDERSTAND EXPLORE DEVELOP GO TO MARKET https://www-304.ibm.com/isv/spc/bangalore.html 27 © 2012 IBM Corporation
- 28. Accelerate BI Success with our expertise How-to books deliver expertise • BI Strategy, Cloud, Redbook • Performance Manager Workshops help shape strategy • Champion workshops • Business Analytics experience Communities to share expertise • DeveloperWorks • Innovation Center for Business Analytics Cognos Analytic Applications • Delivers packaged reporting and analysis for accelerated insight • Unlocks information locked in ERPs and other data sources • Easily add and configure new reporting content © 2012 IBM Corporation
- 29. Skills and certifications - Skills Roadmap for Cognos Role http://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html#Education IBM Certified Designer - Cognos 10 BI Reports http://www-03.ibm.com/certify/tests/ovrCOG-612.shtml IBM Cognos 10 BI Metadata Model Developer http://www-03.ibm.com/certify/tests/ovrCOG-632.shtml IBM Cognos 10 BI Administrator http://www-03.ibm.com/certify/tests/ovrCOG-622.shtml IBM Cognos BI - Information roadmap for all users http://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html © 2012 IBM Corporation
- 30. © 2012 IBM Corporation
- 31. © Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. © 2012 IBM Corporation