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Starting and managing your business Facebook page
The document provides a comprehensive guide on starting and managing a business Facebook page, highlighting the importance of Facebook for business growth due to its extensive user base. It covers strategies for creating effective content, engaging with customers, and measuring marketing success. Key elements include goal setting using SMART criteria and methods to enhance page visibility and interaction.
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Starting and managing your business Facebook page
- 1. digitalcapabilitycom.au Starting and managingyour business Facebook page Polaris Centre 20 February 2018 Allison Miller Director & Lead eBusiness / eLearning Consultant
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- 3. Session Overview • Whyis now a good time to be using Facebook to grow your business? • Your Facebook strategy: Who? What? How? • How to create and manage your Facebook Page • Marketing on Facebook • Measuring your Facebook marketing • What will you investigate further?
- 4. Starting and managingyour business Facebook page – Your Plan
- 5. Why is nowa good time to be using Facebook to grow your business?
- 6. Data source: https://www.socialmedianews.com.au/social-media-statistics-australia-january-2018//Image: http://www.socialmedianews.com.au/social-media-statistics-australia-april-2016/ Australian Social Media Stats* • Facebook – 15,000,000 users • YouTube – 15,000,000 users • Instagram – 9,000,000 users • LinkedIn – 4,200,000 users • Snapchat – 4,000,000 users • Tumblr – 3,800,000 users • Twitter – 3,000,000 users • WeChat – 2,750,000 users • Pinterest – 290,000 users • Google Plus – 60,000 users * January2018
- 7. Source: Smarter BusinessIdeas – Spring 2013 – “Make a social call” Facebook – aka ‘the Pub’ • Connect with friends or seek feedback from customers • Think ‘cats’ and ‘babies’ • Regular short posts/week – useful and relevant content, news and events about your business • Answer questions on status updates and in Groups • Provide notifications about your business • Post: Early morning, during lunch, after work, before dinner and before bed • ‘Boost’ posts and pages • Competitions for “Likes”
- 8. Facebook Be front of mind Buildloyal fans Educate marketplace Expert voice
- 9. Popular Facebook pages Source:Social Bakers – Oct 2016 - https://www.socialbakers.com/statistics/facebook/pages/total/australia/
- 10. It’s not the…. CC-BY Image by Sprott Money - https://www.flickr.com/photos/105572614@N04/10304333036
- 11. Your Facebook strategy: Whoare you talking to on Facebook?
- 12. CC-BY Image: -Simon – Facebook Connection Social Network Media - http://pixabay.com/en/facebook-connection-social-network-76531/
- 13. Your Facebook strategy: Whatare you trying to achieve?
- 14. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely
- 15. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely • What do you want to achieve specifically? “Have more people visit our website through Facebook…” “Be seen as THE industry expert” “Be front of mind”
- 16. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely • When and how will you measure your goals? “Have more people visit our websites through Facebook by 10%” • Measured through Google Analytics etc
- 17. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely • Is your goal achievable? • What is the benchmark? • Do you have the necessary resources? • Do you have the necessary skills? • Do I know how Google Analytics work? • Do I know Facebook?
- 18. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely • Is this meaningful for your organisation? “Why do I want more visitors to my website?” “What will they do when they visit my website?”
- 19. Building a FacebookStrategic S Specific M Measurable A Attainable R Relevant T Timely • Is the goal time-bound? • Is there a due date? “Have more people visit our websites through Facebook by 10% by the end of April”
- 20. Your Facebook strategy: Howare you going to say it?
- 21. Image: VELG Training- https://www.facebook.com/VelgTraining Cloud Computing aka “the Cloud” Visual Sincere/Caring Announcements Polls/Comps Discussions Give to get
- 22. What should Ishare? Your original content Other people's content Interactions Customers
- 23. What should Ishare? Your original content Other people's content Interactions Customers • Content you create – Blogs – News – Videos – Photos – Infographics – Links – Reports / Papers – Checklists
- 24. Image: https://www.facebook.com/emilyskyemodel/ What shouldI share? – Your Content Call to action Posted 23/10 By 25/10 – 9,200 “Likes”, 3,200 “shares” & 150 comments + replies
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- 26. What should Ishare? Your original content Other people's content Interactions Customers • Content other people create related to your cause – Articles – Events – Government policy – Reports / Papers – Infographics
- 27. Image: https://www.facebook.com/streetfx What shouldI share? – Other People’s Content Call to action Posted 23/10 By 25/10 – 15,000 “Likes”, 6,800 “shares” & 1500 comments + replies
- 28. Image: https://www.facebook.com/designinglearning/ What shouldI share? – Other People’s Content
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- 31. What should Ishare? Your original content Other people's content Interactions Customers • Facebook – Tagging others in your posts – Replying to comments/posts – ‘Likes’
- 32. Image: https://www.facebook.com/HughJackman/ What shouldI share? – Interact with Others Posted 23/10 By 25/10 – 244,000 “Likes”, 1,955 “shares” & 3385 comments + replies
- 33. Image: https://www.facebook.com/InspiredCandle/ What shouldI share? – Interact with Others
- 34. What should Ishare? Your original content Other people's content Interactions Customers • Ask questions • Involve your customers in your content • Facebook – Off-topic posts/memes
- 35. Image: https://www.facebook.com/acdc What shouldI share? – Customers Call to action Posted 22/10 By 25/10 – 76,000 “Likes”, 13,500 “shares” & 600 comments + replies
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- 38. Image: Digital Capability- https://www.facebook.com/digitalcapability Image: Business Networking in Australia - https://www.facebook.com/groups/50481628494/ Page vs Group = Controlled vs Community
- 39. Become a FacebookUser Create a Page etc
- 40. Create a Page Whattype of page?
- 41. Create a Page Addsome details
- 42. Setting up yourPage Add a logo Add a Cover (banner) Add other info Write a post Invite friends to ‘Like’
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- 46. Getting people to‘Like’ your page Competitions, Ads etc Add ‘Like’ to website etc Invite them
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- 50. Selling directly fromyour Facebook Page Image: The Wishing Box - https://www.facebook.com/pages/The-Wishing-Box/165675503601951 Image: KZs Scents - https://www.facebook.com/KZMELTS
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- 53. Sponsor ads Image: SlamStrategy - Facebook Advertising ticks all the right boxes http://slamstrategy.com.au/facebook-advertising-ticks-all-the-right-boxes-2/
- 54. Competitions Image: VELG Training- https://www.facebook.com/VelgTraining Image: Pure Bliss Massage - https://www.facebook.com/pureblissmobilemassage
- 55. Marketplace Image: Facebook Marketplace- http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/ “More than 450 million people visit buy and sell groups each month” *October 2016
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- 60. Revenue vs Influence CC-BYImage: Davie Armano – Pillars of Influence - https://www.flickr.com/photos/7855449@N02/5372510253/
- 61. What will youinvestigate further?
- 62. Future events likethis one
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- 64. digitalcapability.com.au Allison Miller 0400 732270 [email protected] digitalcapability.com.au linkedin.com/in/theother66 Register for eUpdates: bit.ly/digitalcapability Connect on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability
Editor's Notes
- #2 Introduce yourself / – Elearning ebusiness eportfolio consultancy, and supplier of connected and essential services Managing a community website since 2008, and my own business website from January 2012 so sharing from the perspective of a small business owner, and someone who works with a lot of small businesses, and not a website developer or SEO expert Also write blog posts on this topic for VV & ePF Australia, and develop small business short courses, including ‘Building and managing a website or blog’, for TAFE Now (TAFE NSW) Encourage questions / discussion
- #3 Download the two word docs – can access slides later http://bit.ly/EBEC-090616
- #6 So why is now a good time to be using Facebook?
- #7 Source: Social Media Statistics Australia – – January 2018 https://www.socialmedianews.com.au/social-media-statistics-australia-january-2018/
- #8 Source: Smarter Business Ideas – Spring 2013 – “Make a social call” http://smarter.telstrabusiness.com/make-a-social-call-media-marketing-relationship-building-how-to-case-studies-why-use-it-experts-tips-how-to-use.htm
- #10 Keys to engagement - Love / Lust / Loyalty (all gain points) – more about engagement later Top 10 Australian FB Pages = 3 x musicians 2 x Act / Model 3 x Experts / Thought leaders / Self helps – fitness (2), Christian evangelist, 1 x Sporting Retail (Motor) 1 x Science Others include: Restaurants Bars / Music / Entertainment venues Creative concepts – Street Art Locations (holidays)
- #12 How many people have a Facebook business page? Get people to give you their URL – have a look at them – get people to ‘like’ each others’ pages
- #13 Write down on the Facebook Plan information about: Your ideal customer
- #14 How many people have a Facebook business page? Get people to give you their URL – have a look at them – get people to ‘like’ each others’ pages
- #15 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides Your action plan needs to be specific, measurable, attainable, relevant and timely Use the SMART table handout to create your business’s social media goals
- #16 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #17 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #18 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #19 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #20 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #22 Content is King when it comes to Facebook so: What should I share? – Visual is king Be sincere/caring Announce a sale/special offer/event polls; competitions; spark a discussion, provide customer service, others? What shouldn’t I share? Just info about you / your business no flogging;
- #23 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #24 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #27 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #32 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #35 Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- #47 Getting people to ‘like’ your page - add your FB page details to your website, promotional information, stationery, have a ‘Like’ us poster in your business,
- #49 managing posts - ie pinning to the top or highlighting deleting and hiding posts and comments ( do not delete a bad post or comment unless its derogatory )
- #51 Using Facebook page as your website
- #62 What will you investigate further and why?
- #64 What will you investigate further and why?